Strategist, OOH

Job Description

Who We Are  
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

50% - Account Maintenance

• Contracting of approved plans, filing client signed authorizations
• Gather and distribute production material specs, based on plan parameters
• Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
• Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided
• Keep team updated on the status and timing of deliverables
• Collaborate with team to identify data and/or billing discrepancies and work to rectify
• Maintain a general understanding of account/client nuances

25% - Planning & Negotiation

• Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review

• Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends

15% - Relationship Development

• Develop strong relationships with OOH vendors, direct team, and other internal HMI departments
• Coordinate vendor meetings
• Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
• Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter

10% - Training & Development

• Proactively stay abreast of OOH trends, vendor updates and relevant offerings
• Advance knowledge and learn about the media industry, Horizon Media, and our clients
• Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more)

Who You Are

• Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
• Willing to take initiative, be an active participant in team discussions
• An effective communicator who thinks strategically
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• Comfortable working with multiple timelines and deliverables; able to effectively manage your time
• Someone who thrives working both independently and within a team
• Comfortable working within large sets of data and numbers
• Results and solutions oriented; motivated and resourceful
• An advocate for and supporter of diversity, equity and inclusion

Preferred Skills & Experience

• BA/BS Degree or relevant work experience
• 1-2 years media planning and buying experience
• Understanding of media planning terms and concepts
• Proficiency working within Microsoft Excel and PowerPoint

Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations.

Physical Activity and Work Environment
There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.