As a Sr. Soccer Marketing Manager at Hudl, you'll be responsible for leading multi-channel marketing campaigns, analyzing performance metrics, and collaborating with various teams to drive product demand in high school, youth, and club soccer organizations. You'll generate excitement around our soccer products and ensure successful project outcomes through data-driven decision-making.

To excel as a Sr. Soccer Marketing Manager at Hudl, candidates should have 5-8 years of marketing or sales experience, deep knowledge of soccer, strong analytical skills, and the ability to communicate insights effectively. Additionally, experience in B2B or B2C SaaS marketing is preferred, along with a familiarity with sports tech.

While the Sr. Soccer Marketing Manager position at Hudl is based at our Lincoln headquarters, we do offer flexible work arrangements, including remote work options depending on candidate preferences. Relocation assistance is also available for the right person.

Hudl provides a supportive work environment focused on work-life harmony and flexibility. In the role of Sr. Soccer Marketing Manager, you will enjoy a culture that fosters responsibility, professional growth, and employee well-being, including mental and physical health support.

In the role of Sr. Soccer Marketing Manager, you will promote products such as Focus Flex cameras, Assist+ stat breakdown tools, and our recruiting platform. Your role will be crucial in bringing these products to life in the market and demonstrating their value to the soccer community.

When creating a marketing campaign for soccer products, first, I conduct thorough market research to understand the target audience and their needs. This informs our messaging and channels. Next, I develop a strategy that utilizes multi-channel marketing, ensuring consistent communication across platforms while focusing on measurable KPIs to evaluate success.

Data analysis is critical in my marketing strategy. I routinely analyze performance metrics to discover insights into campaign effectiveness. For instance, I leverage tools to track engagement rates, conversion stats, and audience feedback. This data helps me optimize future campaigns, ensuring they resonate with our audience and drive results.

My passion for soccer is deeply rooted in both my personal experiences and my professional journey. Understanding the nuances of the sport allows me to connect authentically with the soccer community. This passion fuels my creativity and inspires me to craft compelling marketing messages that engage and excite potential customers.

Collaboration is key in any marketing role. I prioritize open communication and actively seek input from sales, product development, and customer success teams. By fostering a collaborative work environment, we can align our goals, share insights, and create an integrated strategy that enhances our marketing efforts as a whole.

Essential metrics for a soccer marketing campaign include engagement rates, conversion rates, return on investment (ROI), and customer feedback. Additionally, tracking social media interactions and gauging brand awareness through surveys can provide insight into how well our campaigns resonate with our audience, informing future strategies.

I make it a priority to stay informed through various channels, including industry publications, webinars, and networking with other professionals in the soccer and marketing spheres. Engaging with soccer communities online also provides real-time insights into trends and discussions prevalent among fans and players.

In my previous role, I led a campaign centered around a new soccer training product. I crafted a multi-channel strategy that included social media, email marketing, and direct outreach. The campaign exceeded our lead generation targets by 150%, showcasing not only my ability to manage the project effectively but also my understanding of audience needs.

One challenge might be ensuring our marketing messages connect with various segments within the soccer community. To address this, I would leverage analytics to gain audience insights and tailor messaging accordingly, ensuring we speak to the specific needs and interests of each segment effectively.

To generate demand for Hudl's soccer products, I would implement a combination of targeted content marketing, engaging social media campaigns, and partnerships with influential soccer organizations. By sharing case studies, success stories, and instructional content, we can demonstrate the value of our products and foster a community around them.

Prioritization comes down to understanding project impact and deadlines. I assess each project's potential return and strategic importance, then create a timeline to address high-impact tasks first. I also use project management tools to track progress and ensure transparency with team members, allowing for effective collaboration.