Product Marketing Manager

Who are we?   

Humanforce’s vision is to make work easier and life better for frontline and flexible workforces.  

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centred, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Payroll, and Wellbeing.   

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.  

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the world’s talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.  

Who you are 

As a Product Marketing Manager, you will be responsible for translating complex product features and capabilities into clear, customer-centric messaging that resonates with HR professionals, talent managers, and business leaders. You will play a pivotal role in driving product adoption, go-to-market (GTM) execution, and sales enablement across our HR, Talent, and Thrive portfolio. This role presents an opportunity to include outcomes and impact orientation—driving both customer and commercial impact. 

What you will do 

• Market Research & Competitive Analysis: Conduct research to understand market trends, competitive positioning, and customer needs, leveraging insights to refine GTM strategies. 
• Persona Development & Buyer Journeys: Build detailed customer personas and map buying cycles to tailor messaging and positioning effectively. 
• Go-to-Market Strategy and Execution: Drive the launch, promotion, and lifecycle management of products and features, ensuring successful market adoption and customer engagement. 
• Sales Enablement & Content Strategy: Develop compelling sales collateral, presentations, and internal training materials to enable teams with value-driven messaging. 
• Product Communication: Own customer communication for product updates, ensuring clear articulation of business benefits in customer-centric language. 
• Cross functional Collaboration: Work closely with the enablement team, product managers, and internal stakeholders to align messaging, product positioning, and market education. 
• Copywriting & Content Development: Write high-quality marketing copy for customer communications, feature releases, help articles, and thought leadership content. 

What you'll need 

• 3+ years of B2B SaaS Product Marketing experience. Exceptional verbal and written communication skills to translate technical details into compelling business benefits. 
• Ability to innovate, experiment, and adapt marketing strategies based on data-driven insights. 

• Adaptability and openness to change, thriving in a dynamic and evolving business environment. 

• Ability to understand and represent complex HR tech solutions. 

• Strong ability to work cross-functionally, influencing teams and fostering collaboration. 

• Proven ability to plan, organise, and run projects end-to-end. 

• Strong understanding of business and market dynamics to drive product success. 

• Ability to manage multiple priorities and execute marketing initiatives effectively. 

• Proficient with project management, collaboration tools, Microsoft Office Suite, and presentation platforms. 

• Adept with analytics, research, content creation, content management systems (CMS), CRM, and marketing automation tools. 

• Experience with digital adoption and product demonstration platforms. 

Our values   

• We are bold   

• We are all in   

• We are customer obsessed   

• We do what we say   

• We are good humans   

Our approach to flexibility   

We are passionate about people making their own decisions about where and when they work. Our aim is to facilitate hybrid working (mix of in the office and from home) where possible to support our people to be effective, empowered, and productive to achieve both their career and personal goals. Because we recognise that working flexibly means different things to different people, flexible working exists in many forms.  

Benefits  

• A flexible working environment   

• The opportunity to be part of a fast-growing tech company    

• A focus on development with access to Go1  

• Paid time off and Quarterly Wellbeing Days    

• Employee talent referral scheme (know great people, be rewarded)    

• A fun and friendly culture working with passionate and talented people    

• A work environment where you can genuinely improve the world of work!  

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.   

We are a 2024 Circle Back Initiative Employer and commit to respond to every applicant