Paid Ads Manager (005-00134)

As a Paid Ads Manager at Hunt St, you will develop, implement, and optimize paid ad campaigns primarily across Meta platforms. This role entails closely monitoring and analyzing ad performance to drive results for eCommerce brands, collaborating with the internal team to ensure strategic alignment, and preparing regular performance reports for stakeholders.

To excel as a Paid Ads Manager at Hunt St, candidates should possess proven experience in managing paid ad campaigns, particularly for eCommerce clients on Meta platforms. Strong analytical skills, high proficiency in English, and a collaborative mindset are essential for success in this role.

The Paid Ads Manager plays a vital role within Hunt St’s culture of innovation and collaboration. By working closely with the internal team and other professionals, you enhance our collective ability to meet client objectives and adapt strategies to be in line with evolving advertising trends in the eCommerce sphere.

Growth as a Paid Ads Manager at Hunt St can involve expanding your knowledge in various advertising platforms beyond Facebook and Instagram, deepening analytical skills, and potentially leading larger projects or teams as you demonstrate success in driving results for eCommerce brands.

Absolutely! The Paid Ads Manager position at Hunt St is fully remote, allowing you to work from anywhere in the Philippines while maintaining a work-life balance. This flexibility fosters productivity and aligns with our commitment to hiring top remote talent.

In managing campaign performance, I focus on setting clear key performance indicators (KPIs) and utilize analytics tools to monitor and analyze data regularly. I adjust campaigns based on performance insights, ensuring alignment with the overall business objectives.

I have effectively employed A/B testing to identify the best-performing ad creatives and targeting options. Additionally, leveraging retargeting strategies to engage users who have previously interacted with the brand has proven successful in driving conversions.

I have extensive experience running campaigns on Meta platforms. I stay updated with industry trends by following Facebook’s business blog, participating in webinars, and being active in online marketing communities, which keeps my strategies aligned with best practices.

Collaboration is key! I regularly communicate with my team about campaign goals and results, sharing insights and feedback. Utilizing project management tools helps us maintain clarity and alignment as we optimize and adapt strategies together.

I predominantly use Facebook Ads Manager, coupled with Google Analytics, for tracking performance metrics. These tools provide comprehensive insights into campaign effectiveness and user interaction, allowing me to make informed decisions.

I once managed a campaign that initially underperformed due to unclear targeting. I conducted deeper audience research, adjusted the targeting parameters, and refined the messaging based on customer feedback, which ultimately led to achieving our ROAS goals.

I prioritize metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) as they reflect both engagement and effectiveness. These metrics provide a holistic view of how well the campaigns are resonating with the target audience.

I approach budget management by analyzing historical performance data to allocate resources strategically. I prioritize ad spend towards higher-performing campaigns while maintaining flexibility to adjust budgets based on real-time performance insights.

Creative testing is crucial for understanding what resonates with the audience. I implement A/B testing for different creative assets and copy variations to determine the most effective combinations that drive engagement and conversions.

I value feedback from internal stakeholders as it provides insights that can enhance campaign effectiveness. I approach it with an open mind, ready to discuss suggestions and insights collaboratively, ensuring we align on goals while adjusting strategies as needed.