Business Development Representative - job 1 of 3

As a Business Development Representative at Intercom, your key responsibilities will include generating new business pipeline through various outreach methods, such as cold calling, emailing, and utilizing social media. You will collaborate with Account Executives to create and prioritize strategic target account lists, engage effectively with prospects, and maintain up-to-date knowledge of our product offerings and their value. Additionally, providing a great experience for potential customers and contributing to team development through mentoring will be central to your role.

To thrive as a Business Development Representative at Intercom, we generally look for candidates with at least one year of customer-facing experience, ideally in sales or SaaS environments. A strong desire to build a career in sales is essential, along with skills in communication, prospecting, and operational excellence. Familiarity with tools such as SFDC, Zoominfo, or LinkedIn Sales Navigator is a plus. While a Bachelor's Degree is preferred, what matters most is your commitment to personal growth and a results-oriented mindset.

Success as a Business Development Representative at Intercom requires a blend of skills including strong communication abilities, a thorough understanding of the SaaS landscape, and effective prospecting techniques. You should be adept at leveraging modern sales engagement tools, articulating ideas clearly to different audiences, and working collaboratively within a team. Additionally, possessing a growth mindset and a results-oriented attitude will help you embrace challenges and continuously strive for improvement.

Intercom is deeply committed to the development of its team members, particularly Business Development Representatives. We foster an environment that encourages personal growth through mentoring, training, and offering opportunities to take on challenges that push the boundaries of your skills. Our belief in promoting from within means that, as you develop in your role, there will be potential pathways to advance into Account Executive positions or other closing roles as you gain experience.

The culture at Intercom for Business Development Representatives is centered around collaboration, empowerment, and support. We believe that working together helps us achieve greater results and maintain an open, innovative environment where feedback is welcomed. With a hybrid working policy, you’ll have the flexibility to balance in-office collaboration with remote work, all within a setting that values inclusivity and diversity. We prioritize creating a cohesive culture where everyone feels valued and challenged to grow!

When answering this question, focus on specific techniques you’ve used for prospecting, such as cold calling, emailing, or social media outreach. Highlight any tools you’ve utilized (like CRM systems) and detail successes you've achieved through these methods. Additionally, mention how you adapt your approach to different prospecting scenarios and your understanding of engaging potential customers effectively.

To answer this effectively, discuss your strategies for anticipating potential objections and how you prepare to address them. Emphasize the importance of active listening, empathy, and using objections as opportunities to further explain the value of Intercom's offerings. Provide examples from your past experiences where you successfully turned objections into productive conversations.

In answering this, reflect on both personal and professional motivations. You might mention your passion for helping businesses succeed, the thrill of closing deals, or the desire to achieve targets. Relate your long-term goals in sales and how the role at Intercom aligns with these aspirations, showcasing your dedication to continuous growth.

Highlight your organizational skills and how you utilize tools, such as CRM software, to manage your pipeline. Discuss your methods for identifying high-potential leads and balancing outreach efforts across various channels like email, phone, and social media. Be sure to include examples of how you measure success and adjust your strategies accordingly.

Prepare a specific example that outlines the challenges you faced with the prospect, your approach to building rapport, understanding their needs, and the tactics you used to demonstrate the value of your previous offerings. Conclude with the positive outcome that resulted from your efforts to highlight your problem-solving and communication skills.

Before your interview, do thorough research about Intercom’s mission, products, and recent developments in the industry. Prepare to discuss how Intercom’s customer service solutions stand out in the market and how they empower businesses. Your knowledge about the company's culture, values, and product benefits will demonstrate your interest and preparedness for the role.

A strong candidate will demonstrate proactivity in keeping up-to-date with industry trends and news. Discuss resources you follow, such as newsletters, podcasts, social media channels, or professional networks. Mention how you actively engage with trends to refine your approach to sales and customer engagement.

Emphasize the importance of teamwork in achieving sales goals. Discuss specific instances where you collaborated with colleagues (e.g., Account Executives or marketing teams) and how your contributions helped drive success. Highlight communication, support, and shared learning as key elements that enable a cohesive work environment.

Discuss personal strategies you implement to stay positive and motivated, such as setting small goals, seeking feedback, and celebrating successes. Reflect on the importance of a growth mindset and resilience, and how they help you bounce back from setbacks and stay committed to achieving your targets.

In your response, align your personal and professional values with Intercom’s mission and culture. Discuss your excitement for the opportunity to work in a customer-focused, innovative environment and your aspirations to contribute to the team’s success. This is your chance to showcase your enthusiasm and how your skills are a perfect match for Intercom.