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AI Creative Lead (Art Director)

Company Description

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and create influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

As AI Creative Lead (Art Director) in the production and adaptation space, you will lead a talented team of diverse designers in creating compelling, high-quality content for our client, a well-known retail banking company. You will combine hands-on design work with leadership of a globally dispersed team, ensuring creative excellence across AI developed imagery and videos, statics, motion graphics, illustration, social media content, and branded assets.

Your expertise in static and motion design, along with your ability to create and adapt these using AI and localise content for different markets, will be crucial in meeting client needs. You'll oversee asset management, implement templated approaches for localization efforts, and use AI tools such as Pencil Pro to refine and enhance the design process.

Reporting to our Chief Solutions Officer, AI Studios, you will lead by example, promoting a collaborative environment while maintaining creativity and execution.

Responsibilities

  • Lead and inspire a globally dispersed design team, encouraging a sense of community and ensuring delivery of high-quality work.
  • Check in with designers to support their professional development, providing guidance to ensure design excellence.
  • Participate in project reviews, collaborating with the project team to ensure that all briefs are met and creative output aligns with client expectations.
  • Oversee the production and adaptation of content across multiple channels, ensuring that both static and motion graphics meet brand guidelines and project requirements.
  • Use AI tools such as Pencil Pro to refine the design process, adapt content and maintain high creative standards for both static and motion designs.
  • Integrate Pencil Pro's capabilities for generating and iterating design assets quickly, allowing the team to optimize workflows and speed up the adaptation process.
  • Lead weekly design huddles and ensure open communication channels within the design community.
  • Attend monthly meetings with the wider Creative and Experience Network to stay aligned with creative strategies and projects.
  • Collaborate with creative teams and project managers to ensure briefs are understood and completed.
  • Lead by example, providing hands-on design leadership and delivering high-quality assets while mentoring your team members.
  • Stay up-to-date with design, technology, and social media trends to inspire and guide the team.
  • Provide constructive feedback and revisions promptly, pushing the boundaries of creativity while staying aligned with client needs.
  • Create content for localization and adapt assets for different regions and social media/ digital platforms while keeping the brand message intact.
  • Present ideas and design solutions to our teams, VPs of Creative, and clients, ensuring clarity and influence in every presentation.
  • Cultivate a creative environment where feedback is welcome, and continuous improvement is encouraged.

Qualifications

  • 7 years of professional experience in a relevant design role within an agency or brand environment.
  • Experience working with globally recognised brands, adapting design solutions to fit diverse markets.
  • Expertise in design tools including Figma, Photoshop, Illustrator, After Effects andPremiere Pro
  • In-depth knowledge of AI design tools and best practice prompting methodology
  • Proficiency in motion design and video editing, with an understanding of 3D animation tools (e.g., Blender) considered a bonus.
  • Experience producing digital and social assets, both static and motion, for global audiences.
  • Experience leading diverse design teams across multiple time zones.
  • Experience with visual storytelling, with the ability to transform complex concepts into clear and engaging designs.
  • In-depth knowledge of social media and paid media design best practices.
  • Comfortability and confidence presenting design concepts and guiding a team through feedback and revisions.
  • Up to date with design trends, tech innovations, and cultural references, ensuring your work stays on-point and ahead of the curve.
  • Familiarity with AI-driven tools like Pencil Pro for content adaptation and optimization across projects, ensuring efficiency and agreement on brand guidelines.

Additional Information

 

Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus and 401k retirement plan.

đŸ„ Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

đŸ’« Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

đŸ‘Ș Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

 

All your information will be kept confidential according to EEO guidelines.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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Average salary estimate

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What You Should Know About AI Creative Lead (Art Director), Jellyfish

At Jellyfish, we're searching for an innovative AI Creative Lead (Art Director) to join our vibrant team in London, UK! If you're ready to lead a talented group of diverse designers crafting high-quality content for a renowned retail banking client, then this could be the perfect fit for you. In this role, you'll blend hands-on design expertise with team leadership to produce compelling static and motion graphics, social media content, and branded assets. Your proficiency with tools like Figma, Adobe Suite, and AI applications such as Pencil Pro will be critical in refining the design process and adapting content for various markets. As you oversee creative excellence, the role also includes promoting a collaborative atmosphere where ideas flourish! You'll work closely with your team in conducting project reviews, ensuring all deliverables align with client expectations and brand guidelines. Plus, you'll have the chance to inspire and mentor designers, fostering an environment of continuous growth and creativity. Reporting to our Chief Solutions Officer, AI Studios, you’ll be instrumental in shaping Jellyfish's innovative approach in the digital marketing landscape. If you're keen to push the boundaries of creativity while being part of a dynamic agency that truly values diversity and inclusion, we’d love to see your application!

Frequently Asked Questions (FAQs) for AI Creative Lead (Art Director) Role at Jellyfish
What are the main responsibilities of the AI Creative Lead (Art Director) at Jellyfish?

The AI Creative Lead (Art Director) at Jellyfish is responsible for leading and inspiring a diverse design team while producing high-quality visual content. This includes overseeing the production of static and motion graphics, adapting designs for various markets, participating in project reviews, and ensuring alignment with client expectations. The role also emphasizes hands-on leadership as the Lead supports the professional development of their team by offering constructive feedback and fostering creativity.

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What qualifications do I need for the AI Creative Lead (Art Director) position at Jellyfish?

To qualify for the AI Creative Lead (Art Director) position at Jellyfish, candidates should have at least 7 years of relevant design experience, particularly within agency settings or with globally recognized brands. Proficiency in design tools such as Figma, Photoshop, and After Effects is essential, alongside in-depth knowledge of AI design tools. Additionally, experience leading diverse teams and producing content for various digital platforms is highly valued.

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What tools and software will I use as an AI Creative Lead (Art Director) at Jellyfish?

In the role of AI Creative Lead (Art Director) at Jellyfish, you'll be working with a range of design tools and software including Figma, Adobe Photoshop, Illustrator, After Effects, and Premiere Pro. Additionally, familiarity with AI-driven tools like Pencil Pro is crucial, as these will help you optimize the design process and adapt content for different markets, maintaining high creative standards across the board.

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How does Jellyfish support the professional development of its AI Creative Lead (Art Director)?

Jellyfish is committed to the professional development of its employees, including the AI Creative Lead (Art Director). The company offers one paid day each month specifically for self-development and access to LinkedIn Learning, which provides unlimited online courses. Additionally, through hands-on leadership, the Lead will actively support the growth of their team members, further enhancing skills and creative abilities within the design community.

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What is the work environment like for the AI Creative Lead (Art Director) at Jellyfish?

At Jellyfish, the work environment is dynamic and inclusive, emphasizing collaboration and creativity. The AI Creative Lead (Art Director) can enjoy a hybrid work model, allowing for flexibility by working remotely up to 60% of the time. The company fosters a culture where diverse perspectives are valued and creativity thrives, making it an inspiring place for innovative thinkers in the digital marketing field.

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Common Interview Questions for AI Creative Lead (Art Director)
Can you describe your leadership style as an AI Creative Lead (Art Director)?

Certainly! As an AI Creative Lead (Art Director), my leadership style emphasizes collaboration and open communication. I believe in empowering my team by providing constructive feedback while nurturing their professional development. For example, I regularly hold design huddles to share ideas and encourage creativity, ensuring that each designer feels valued and motivated.

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How do you ensure design excellence across static and motion graphics?

I ensure design excellence by maintaining high creative standards and implementing structured reviews throughout the design process. This includes collaboratively assessing the output against client expectations and brand guidelines. Also, I use AI tools like Pencil Pro to streamline workflows, enabling quick iterations while pushing creative boundaries.

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What strategies do you use to adapt design content for different markets?

To adapt design content for different markets, I prioritize understanding local cultures and preferences. I work closely with local teams and leverage AI tools to localize designs effectively. Additionally, I implement templated approaches to streamline adaptability while ensuring that designs remain consistent with the brand's message.

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Describe your experience working with diverse teams across time zones.

My experience with diverse teams across multiple time zones includes utilizing various communication tools, setting clear expectations, and scheduling regular check-ins. This approach ensures that everyone feels included, aligned, and encouraged to contribute creatively, regardless of their geographic location.

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How do you stay updated with design trends and technology?

I stay updated with design trends and technology by actively participating in online courses, attending industry webinars, and following influential design blogs and forums. Engaging with the design community through social media and networking events also helps me stay on the cutting edge of what's new and innovative in the design landscape.

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What experience do you have with AI design tools?

I have extensive experience with AI design tools, specifically with Pencil Pro, which I use to enhance productivity and creativity within the design process. I understand best practices for prompting and leveraging these tools to produce compelling designs quickly and effectively, especially when adapting content for global audiences.

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Can you provide an example of a successful project where you led a design team?

Yes! In a recent project for a well-known client, I led a team of designers to create engaging social media campaigns. By fostering a collaborative environment and implementing structured feedback sessions, we produced high-quality content that met the client’s objectives and received positive feedback from their audience.

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How do you prioritize tasks within a demanding and creative environment?

I prioritize tasks by assessing deadlines and the impact of each project. To manage tasks effectively, I utilize project management tools to maintain visibility and ensure alignment across the team. I also encourage open communication to address challenges early, ensuring we stay on track while delivering high-quality work.

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How do you approach feedback from clients or stakeholders?

I view feedback as a critical part of the design process. When receiving feedback from clients or stakeholders, I approach it with an open mindset, ensuring I understand their perspective. I facilitate discussions that clarify their needs and incorporate their input in a way that aligns with the creative vision, ensuring the final output exceeds their expectations.

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What’s your favorite aspect of being an AI Creative Lead (Art Director)?

My favorite aspect of being an AI Creative Lead (Art Director) is the opportunity to inspire and nurture creative talent within my team. I love fostering a collaborative environment where innovative ideas flourish and witnessing the growth of my team members as they push their creative boundaries and produce exceptional work.

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Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re mor...

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March 25, 2025

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