Paid Social Executive - job 1 of 2

As a Paid Social Executive at Jellyfish, your primary responsibilities will include managing digital media paid social campaigns with a focus on revenue and profit growth. You'll implement and optimize campaigns on various social networks, conduct performance analysis, and collaborate with internal teams to ensure seamless executions. Your role will also involve identifying strategic opportunities for campaign improvement to exceed client expectations.

To qualify for the Paid Social Executive position at Jellyfish, candidates should have experience managing paid social accounts on platforms such as Meta and LinkedIn. Knowledge of conversion campaigns and a knack for using data to inform decisions are essential. Certifications in Meta media buying are desirable, but we value skills and teamwork over traditional degrees.

At Jellyfish, we prioritize your growth as a Paid Social Executive by providing opportunities for self-development. Each month, you can accumulate a paid day for personal growth, and you’ll have access to LinkedIn Learning with unlimited online courses to enhance your skills and expertise.

Jellyfish is an outstanding place to work for a Paid Social Executive because we celebrate diverse perspectives and foster collaboration. Our commitment to employee well-being is reflected in our flexible working environment, competitive compensation, and comprehensive benefits, ensuring that everyone thrives and contributes uniquely to our success.

As a Paid Social Executive at Jellyfish, you’ll work with various platforms including Meta, LinkedIn, and Reddit to launch and manage campaigns. You'll also have access to advanced measurement tools to analyze campaign performance and identify optimization opportunities, making data-driven decisions a key part of your role.

To determine the success of a paid social campaign, I analyze key performance indicators (KPIs) such as engagement rates, conversion rates, and return on ad spend (ROAS). Understanding how these metrics align with client objectives allows me to gauge effectiveness and make necessary adjustments.

In a previous role, I managed a campaign that was underperforming in engagement. By conducting thorough A/B testing on ad creatives and targeting, I identified a more responsive audience segment and adjusted our strategy, resulting in a 30% increase in engagement over the following weeks.

I regularly follow industry blogs, attend webinars, and participate in online forums centered around digital marketing. Engaging with thought leaders and utilizing platforms like LinkedIn ensures that I’m always informed about the latest paid social media trends and best practices.

I have extensive experience in conducting performance analysis, using tools like Facebook Ads Manager and Google Analytics to track campaign metrics. I leverage this data to identify successful strategies and areas requiring improvement, ensuring we meet client KPIs effectively.

To optimize a low-performing social media ad, I would review targeting parameters, adjust creative content, and experiment with different call-to-action phrases. A/B testing various elements while continuously monitoring performance data helps identify the most effective strategies for improvement.

I approach budget management by setting clear goals and regularly monitoring spend against projected performance. Utilizing historical data allows me to allocate budgets effectively, ensuring each campaign remains within financial goals while maximizing results.

In a cross-functional project, I collaborated with content creators, designers, and analysts to launch a comprehensive paid social campaign. By leveraging each team member’s strengths and maintaining open communication, we exceeded our campaign goals by 40%.

Creativity is vital in paid social media to stand out in a crowded space. I believe in crafting engaging narratives and visually appealing content that resonate with target audiences, which leads to higher engagement and conversion rates.

I view feedback on my campaigns as a valuable opportunity for growth. I stay open-minded and consider all suggestions seriously, using insight from clients and colleagues to refine and enhance future campaign strategies.

One of the biggest challenges in paid social marketing today is the constant change in platform algorithms and user behavior. Staying adaptable and continuously optimizing strategies in response to these changes is crucial to maintaining campaign effectiveness.