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VP, Media Strategy

Company Description

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

 

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

As the VP of Strategy & Media Planning, you will be the driving force behind our market teams, overseeing the integration of strategic media planning across multiple markets while ensuring alignment with overarching business objectives. Reporting to main internal executives and senior leadership, you will set the vision for how media strategy fuels brand and business growth, advocating for innovation, cross-functional collaboration, and best-in-class partnerships and media activations.

Your primary responsibilities will include:

  • Define and lead the agency's in market/global media strategy, ensuring alignment with business growth goals and brand vision.
  • Oversee multi-market teams, promoting a culture of operational excellence, innovation, and collaboration.
  • Guide agency thought leadership, shaping industry conversations around the future of media, digital transformation, and AI-driven marketing solutions.
  • Be an executive sponsor for main clients, partnering with C-suite stakeholders to align media investments with business objectives.
  • Lead pitches and guide multi-market business development efforts, partnering with the agency's Growth teams.
  • Develop and expand strategic client relationships, identifying opportunities for deeper engagement and commercial success.
  • Champion a value-driven approach to media, ensuring our solutions directly contribute to measurable business growth for clients.
  • Guide seamless integration across media, content, and creative strategies—ensuring a unified, data-driven approach across paid, owned, and earned channels.
  • Lead the adoption of AI, machine learning, and advanced analytics tools (e.g., MMM, cloud-based solutions) to enhance media planning and measurement.
  • Enhance the agency's approach to media effectiveness, developing frameworks that improve decision-making across markets.
  • Partner with company partners to shape the future of media strategy, ensuring teams remain at the forefront of industry advancements
  • Champion diversity of thought and cross-disciplinary collaboration, ensuring teams work cohesively to create best-in-class solutions

Qualifications

  • 10+ years of leadership experience in media strategy, planning, and digital transformation within an agency or enterprise brand
  • A bold, future-focused mindset, always pushing for new ideas, innovative solutions, and commercial impact
  • Exceptional leadership and team management experience, including mentoring and developing high-performing teams.
  • Demonstrated ability to navigate complex stakeholder relationships and present strategic recommendations with clarity and confidence.
  • Strong proficiency in advanced analytics, AI-driven solutions, MMM, and measurement frameworks to guide strategic decision-making
  • Demonstrated expertise in developing brand, digital marketing,and planning strategies, with a fluency in digital media planning
  • Demonstrated experience in developing cohesive presentation narratives, from pitches to client presentations, and effective communication skills
  • Has high personal standards and promotes them in others
  • A valued team member, who upholds Jellyfish's values and professional integrity

 

Note: We emphasize skills, expertise and behavioral attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Additional Information

 

Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs

 

💰Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.

🏥 Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to LinkedIn Learning with unlimited online courses.

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

 

All your information will be kept confidential according to EEO guidelines.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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Average salary estimate

$175000 / YEARLY (est.)
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What You Should Know About VP, Media Strategy, Jellyfish

At Jellyfish, we’re on the lookout for a dynamic VP of Media Strategy to lead our innovative media planning and strategy initiatives from our vibrant Chicago office. In this pivotal role, you’ll oversee the integration of strategic media planning across multiple markets, guiding our talented teams to align with our overarching business objectives. Imagine being the driving force behind exciting campaigns that fuel brand growth—this is where your passion for media meets the opportunity to influence real change. Embracing our ethos of diversity and inclusion, you will work hand in hand with C-suite clients, championing a bold and future-focused mindset to navigate the ever-evolving landscape of digital marketing. You’ll be instrumental in advocating for AI-driven approaches and developing our brand’s thought leadership. Here at Jellyfish, we believe that collaboration and operational excellence are key, and as our VP of Media Strategy, you’ll cultivate a culture that encourages creativity and innovation among your teams. Your ability to forge lasting client relationships and your proficiency in advanced analytics will elevate our approach to media effectiveness, ensuring our solutions deliver tangible results that matter. If you thrive in a fast-paced environment and are eager to shape impactful media strategies that drive business success, we’d love to have you join us in redefining the future of media. Let's make magic happen together!

Frequently Asked Questions (FAQs) for VP, Media Strategy Role at Jellyfish
What are the responsibilities of the VP of Media Strategy at Jellyfish?

The VP of Media Strategy at Jellyfish is tasked with defining and leading the agency's in-market and global media strategy. This role includes overseeing multi-market teams, guiding agency thought leadership, and developing strategic client relationships to drive deeper engagements and commercial success.

Join Rise to see the full answer
What qualifications are needed for the VP of Media Strategy position at Jellyfish?

To thrive as the VP of Media Strategy at Jellyfish, candidates should have 10+ years of leadership experience in media strategy and planning, accompanied by strong proficiency in advanced analytics. Exceptional leadership skills and the ability to navigate complex stakeholder relationships are essential.

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How does Jellyfish promote a diverse and inclusive workplace for the VP of Media Strategy?

At Jellyfish, diversity and inclusion are at the core of our values, and we believe that varied perspectives drive innovation. The VP of Media Strategy will champion a culture that embraces this diversity through collaborative team environments and operational excellence.

Join Rise to see the full answer
What is the approach Jellyfish takes towards media effectiveness in this role?

The VP of Media Strategy will enhance Jellyfish's approach to media effectiveness by developing frameworks that improve decision-making across markets. They will also ensure solutions are data-driven and contribute to measurable business growth for our clients.

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How is the work-life balance for the VP of Media Strategy at Jellyfish?

Jellyfish prioritizes our employees' growth and well-being. The VP of Media Strategy can enjoy flexible working hours, with the option to work remotely for up to 60% of their days, promoting a healthy work-life balance.

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Common Interview Questions for VP, Media Strategy
What strategies would you implement as the VP of Media Strategy to drive brand growth?

To drive brand growth at Jellyfish, I would focus on creating unified, data-driven media strategies that align with business objectives. Emphasizing innovation and collaboration will be key in developing compelling media activations.

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How do you approach multi-market media planning?

I prioritize a cohesive strategy that promotes collaboration across teams, ensuring alignment with local market dynamics while maintaining overarching brand objectives. Engaging with stakeholders at all levels is crucial in tailoring our media plans.

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Can you describe your experience with AI-driven marketing solutions?

I have successfully implemented AI-driven marketing strategies in past roles, which included utilizing machine learning for improving media planning and measurement. This experience ensures that Jellyfish stays at the forefront of digital transformation.

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How do you maintain strong client relationships as the VP of Media Strategy?

Building trust through transparent communication and delivering tangible results is essential for maintaining strong client relationships. Regular collaboration and aligning our media strategies with client objectives create a lasting partnership.

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What is your leadership style when managing media strategy teams?

My leadership style is collaborative and empowering, focusing on nurturing talent and encouraging creativity within cross-functional teams. I believe in establishing a supportive environment that values diverse perspectives.

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How do you ensure that media strategies are aligned with the latest industry trends?

I stay informed on industry trends by attending conferences, participating in webinars, and collaborating with industry peers. This proactive approach helps ensure that our media strategies remain innovative and relevant.

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What tools or frameworks do you utilize for measuring media effectiveness?

I rely on advanced analytics tools and frameworks such as Marketing Mix Modeling (MMM) to guide strategic decision-making. These tools facilitate in-depth analysis and performance evaluation of our media efforts.

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How would you champion a culture of innovation at Jellyfish?

Championing a culture of innovation starts with fostering open communication and creating an environment where team members feel comfortable to share and experiment with new ideas. I would lead brainstorming sessions that encourage out-of-the-box thinking.

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Describe a challenging project you've faced in media strategy and how you overcame it.

In a previous role, I encountered challenges with fragmented messaging across markets. By implementing a unified communication strategy and utilizing integrated data analytics, we aligned our efforts and achieved significant growth in brand awareness.

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What role does storytelling play in media strategy?

Storytelling is crucial in media strategy as it helps engage audiences emotionally and create a memorable brand experience. I advocate for developing compelling narratives that resonate with consumers across various channels.

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Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re mor...

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DATE POSTED
April 9, 2025

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