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SEO & Content Lead

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

We are looking for individuals who are switched on, proactive and motivated. If that sounds like yourself then please get in touch!

Role
We are looking for an enthusiastic and experienced SEO & Content Lead who specialises within the German speaking market, to join our team. The role comes with the responsibility of looking after a website which operates within German speaking markets. The right candidate will therefore have experience executing SEO strategies tailored to the German market, adapting content for cultural relevance, while also owning the day to day responsibilities that come with growing a website through organic search and managing a team of content writers and translators to ensure high quality German content is produced.

As a growing company, the responsibilities will be varied, and this role will be right for you if you are able to work at a strategic level and you aren't afraid to roll up your sleeves and get stuck into the day-to-day execution. You must be proactive, decisive, and comfortable working autonomously. 

Key accountabilities

  • Ownership of content including revenue & ranking performance
  • Planning, creating and delivering upon SEO & content strategies to meet agreed objectives and KPIs
  • Strategising, planning & delivering upon content plans for the German market
  • Management & hiring of freelance content editors & producers, ensuring work is delivered on time and at the required quality
  • Optimising site content; both on an individual page basis, as well as considering and understanding how to utilise a website as a whole to harness greater rankings
  • Conducting audits and providing recommendations to ensure optimal content performance 
  • Reporting on the performance of the websites in line with KPIs
  • 4+ years experience in a dedicated content role
  • A history of demonstrable success delivering results through SEO and content
  • A solid understanding of the content production process, including management of a production team
  • Ability to work autonomously and own projects from start to finish
  • Strong organisational skills, ability to prioritise and manage a large workload
  • Knowledge of SEO tools such as Google Analytics / SEMrush / Ahrefs / Majestic SEO / Screaming Frog / Supermetrics
  • Great communicator of critical information in English
  • Linguistic understanding of German

Desirables

  • Experience in affiliate marketing desirable
  • Google Sheets proficiency
  • Deep knowledge of latest SEO practices 
  • Experience with website analytics
  • Fluency in German preferred

Personal

  • High levels of energy and enthusiasm
  • Hard working and proactive 
  • Thrives in a challenging and fast-paced environment
  • Resilient and maintains a positive attitude at all times 
  • £35,000 - £45,000 salary per annum, depending on experience
  • Fully remote working policy - work from anywhere!
  • Company bonus scheme 
  • Working from home budgets
  • Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
  • Company pension scheme 

Perks of working with us

  • You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do 
  • We offer a place for you to take ownership of your work and grow within the business
  • Everyone is valued, listened to and recognised as contributing in their own way to the company's success 
  • You’ll have the opportunity to be part of something big from the start with real opportunities to grow professionally, make a lasting impact on our team, and be rewarded for your efforts 
  • We have a great work-hard play-hard culture, so expect lots of team socials!

Average salary estimate

$40000 / YEARLY (est.)
min
max
$35000K
$45000K

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What You Should Know About SEO & Content Lead, Kinetic Investments

Join Kinetic Investments as our SEO & Content Lead, where you’ll play a pivotal role in empowering start-up entrepreneurs with your expertise in the German-speaking market. We are a dynamic start-up accelerator that not only provides capital but also the guidance needed to turn innovative ideas into successful ventures. In this position, you’ll show off your 4+ years of experience in a dedicated content role by crafting and executing tailored SEO strategies that will resonate with this unique audience. You’ll not only manage a talented team of content writers and translators but will also take hands-on ownership of optimizing site content and achieving key performance indicators. This isn’t just about strategic planning; we want someone who is equally comfortable delving into the daily tasks that drive tangible results. You will work closely with freelance content professionals to ensure our German content is top-notch and culturally relevant. If you’re a proactive and energetic self-starter who thrives in a fast-paced environment, Kinetic Investments offers you a chance to shine, with fully remote work options and an array of perks, including a company bonus scheme and generous holiday entitlements. Your journey with us could be the beginning of something truly remarkable, and we can’t wait to see the impact you’ll make on our growing team!

Frequently Asked Questions (FAQs) for SEO & Content Lead Role at Kinetic Investments
What are the key responsibilities of the SEO & Content Lead at Kinetic Investments?

As the SEO & Content Lead at Kinetic Investments, you will own the content strategy and execution for the German-speaking market, plan and deliver SEO strategies aligned with KPIs, manage content production processes, and optimize the website’s performance. Your role entails collaborating with a team of content writers and freelancers, ensuring they produce high-quality, culturally relevant content that resonates with our audience.

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What qualifications do I need to apply for the SEO & Content Lead position at Kinetic Investments?

To apply for the SEO & Content Lead role at Kinetic Investments, you should have at least 4 years of experience in a dedicated content role, a proven history of success with SEO strategies, and a strong understanding of content production processes. Knowledge of SEO tools like Google Analytics and fluency in German would give you a competitive edge!

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How does the SEO & Content Lead contribute to the success of Kinetic Investments?

The SEO & Content Lead is crucial to Kinetic Investments' growth by developing and executing effective SEO and content strategies that enhance our website's visibility and reach within the German-speaking markets. By optimizing site content and managing a skilled team of content creators, you'll drive organic traffic and help entrepreneurs bring their ideas to fruition.

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What tools will I use as an SEO & Content Lead at Kinetic Investments?

As an SEO & Content Lead at Kinetic Investments, you will utilize various SEO tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog to monitor and improve website performance. Your familiarity with these tools will play a vital role in conducting audits, reporting on KPIs, and ensuring that the website achieves its content goals effectively.

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Is remote working possible for the SEO & Content Lead position at Kinetic Investments?

Absolutely! Kinetic Investments embraces a fully remote working policy. This means you can work from anywhere, allowing you to find a work-life balance that suits your lifestyle while contributing to a vibrant and fast-paced team.

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Common Interview Questions for SEO & Content Lead
What experience do you have in developing SEO strategies for specific markets?

When answering this question, highlight your past experiences tailored to specific markets, particularly how you adapted strategies for the German-speaking audience. Provide examples of successful campaigns or initiatives and the tools used.

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How do you ensure the content you produce is culturally relevant?

Discuss your approach to understanding cultural nuances and trends in the German-speaking market. You can emphasize the importance of localizing content, collaboration with native speakers, and ongoing research into cultural shifts.

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Can you describe a successful content campaign you managed in the past?

Be prepared to share a specific example that illustrates your role, the strategies you implemented, and the measurable outcomes. Detail what made the campaign successful and what you learned from the experience.

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What tools do you use to analyze and improve SEO performance?

Mention tools like Google Analytics, SEMrush, and Screaming Frog, then explain how you leverage these tools to track metrics, conduct audits, and refine strategies. Providing concrete examples will strengthen your response.

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How do you prioritize tasks when managing multiple projects?

Demonstrate your organizational skills by outlining your approach to task prioritization. Discuss any strategies you use, such as to-do lists, project management software, or weekly planning sessions.

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What is your experience with managing a content team?

Share any leadership experiences you have, focusing on how you've managed team dynamics, delegated tasks, and fostered a collaborative atmosphere. Talk about any challenges faced and how you overcame them.

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How do you handle constructive criticism of your content?

Emphasize your openness to feedback and adaptability. Provide an example of a time when you received criticism and how you used it as an opportunity for growth and improvement in your work.

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How do you keep up with the latest SEO trends and best practices?

Showcase your proactive nature by discussing the resources you use, such as blogs, webinars, online courses, and forums. Explain how you integrate this information into your strategies.

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What metrics do you consider most important when measuring content success?

Discuss key performance indicators such as organic traffic, engagement rates, conversion rates, and bounce rates. Emphasize your analytical skills by sharing how you assess these metrics to refine your content approach.

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Why do you want to work at Kinetic Investments as an SEO & Content Lead?

Express genuine interest in the company’s mission and how your skills align with its goals. Mention any aspects of the company culture or projects that excite you, showing that you’ve done your homework.

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KineticInvestments offers an array of investment products. Our primary focus has been on emerging and rapid growth markets with an emphasis on Bitcoin and other top performing crypto currencies. We are proud to work to the highest ethical standard...

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Full-time, remote
DATE POSTED
March 20, 2025

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