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Content Manager

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

One of our ventures is looking for a Content Manager (a complete crypto degen!) who possesses the ability to think both creatively and analytically. You should have thorough knowledge of all things cryptocurrencies i.e blockchain, metaverse, NFTs. Your duties will include producing and publishing content, writing, editing and proofreading and managing a content team, among other tasks.

Content managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online.

Key accountabilities

  • Translating product features and USPs into hard hitting engaging PR
  • Producing title plans for content rollouts
  • Creating and maintaining content calendars
  • Managing content across all platforms, including email and social media.
  • Writing high quality content briefs for both internal and external publication
  • Writing, editing and proofreading content.
  • Brainstorming with team members to develop new ideas.
  • Managing a content writing team
  • Keeping alert with the moving market and coming up with ideas for content along with the management team.
  • Create content for each stage of the customer journey 
  • Work closely with the SEO team to ensure content is best placed for ranking
  • Tailor content to different buyer personas
  • Translate content (with translators) to ensure all geo content is contextually correct
  • Source and manage regional writers as needed

Essential:

  • Excellent written and verbal communication skills.
  • Experience working with and managing external content producers
  • Knowledge of SEO and best practices
  • Proficiency with popular content management systems i.e. wordpress
  • Creativity and the ability to develop original content.
  • An editorial mindset and an eye for writing and content design

Desirable:

  • Experience in content marketing/journalism at a tech startup or media outlet
  • Experience in inbound marketing (SEO, content strategy, development, distribution, and impact measurement)

Personal

  • High levels of energy and enthusiasm
  • Hard working and proactive 
  • Thrives in a challenging and fast-paced environment
  • Resilient and maintains a positive attitude at all times

  • £50,000 per annum, dependent on experience
  • Remote working policy - Work from the office, at home, or a combination of both
  • Access to Uncommon - Our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
  • Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
  • Quarterly team socials
  • Company token allocation scheme
  • Working from home budgets
  • Employee referral program
  • Company pension scheme

Perks of working with us

  • You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do 
  • We offer a place for you to take ownership of your work and grow within the business
  • Everyone is valued, listened to and recognised as contributing in their own way to the company's success 
  • You’ll have the opportunity to be part of something big from the start with real opportunities to grow professionally, make a lasting impact on our team, and be rewarded for your efforts 
  • We have a great work-hard play-hard culture, so expect lots of team socials!

Average salary estimate

$50000 / YEARLY (est.)
min
max
$50000K
$50000K

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What You Should Know About Content Manager, Kinetic Investments

Are you a passionate and creative individual with a deep understanding of cryptocurrencies? Kinetic Investments is on the lookout for a dynamic Content Manager to join our vibrant team. As a start-up accelerator, we pride ourselves on providing entrepreneurs with the resources they need to succeed, and your role as a Content Manager will be pivotal in shaping that success. You'll be responsible for producing, publishing, and managing engaging content that resonates with our audience. Your expertise in blockchain, metaverse, and NFTs will help you craft compelling narratives that highlight our ventures. Collaborating with a team of talented individuals, you’ll brainstorm fresh ideas, keep our content calendars organized, and implement strategies that captivate engaging interactions with our brand. From managing a content writing team to analyzing the performance of different content types, your insights will be crucial in enhancing our online presence. You’ll get to work remotely or in our inspiring central London coworking space, and enjoy a generous holiday entitlement. If you have excellent communication skills, familiarity with SEO practices, and a knack for crafting original content, then we want to hear from you! In return, we offer a collaborative environment where your contributions are valued, and opportunities to grow professionally within a rapidly expanding company.

Frequently Asked Questions (FAQs) for Content Manager Role at Kinetic Investments
What are the main responsibilities of a Content Manager at Kinetic Investments?

As a Content Manager at Kinetic Investments, you will be responsible for producing, publishing, and managing a variety of content formats. Your primary tasks will include developing content strategies, creating engaging multimedia articles and blog posts, editing and proofreading content, and managing a team of content creators. You’ll translate complex product features into compelling narratives and collaborate closely with our SEO team to ensure optimal ranking for our content.

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What qualifications do I need to apply for the Content Manager position at Kinetic Investments?

To apply for the Content Manager role at Kinetic Investments, it’s essential to have strong written and verbal communication skills, experience in managing content teams, and a solid understanding of SEO best practices. Proficiency with content management systems like WordPress is also important, along with a creativity that allows you to generate original and engaging content. Previous experience in tech startups or content marketing will be an added advantage.

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How does Kinetic Investments support the professional growth of Content Managers?

Kinetic Investments is dedicated to supporting the professional growth of our Content Managers by fostering an environment where contributions are recognized and valued. You will have plenty of opportunities to take ownership of your work, suggest new ideas, and collaborate with talented colleagues. Plus, we provide access to vibrant coworking spaces, team socials, and work-from-home budgets, allowing you to thrive in a supportive community.

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What content platforms will I manage as the Content Manager at Kinetic Investments?

As the Content Manager at Kinetic Investments, you will manage content across various platforms, including our company website, social media channels, and email newsletters. You’ll be in charge of ensuring that all content aligns with our branding and voice, while also engaging effectively with different buyer personas and adapting content for regional audiences as needed.

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What is the company culture like at Kinetic Investments for Content Managers?

The company culture at Kinetic Investments is characterized by a collaborative, fast-paced environment where creativity and innovation are encouraged. As a Content Manager, you will join a friendly team that values hard work and celebrates successes together. We prioritize work-life balance with remote working policies, generous holiday entitlements, and regular team socials to foster a positive workplace atmosphere.

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Common Interview Questions for Content Manager
Can you describe your experience with managing a content team?

When discussing your experience managing a content team, highlight specific examples of how you have led team projects, facilitated communication, and encouraged collaboration among team members. Share how you’ve tackled challenges, mentored junior writers, and ensured alignment with overall content strategy.

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How do you approach content strategy for different buyer personas?

To effectively discuss your approach to content strategy for various buyer personas during the interview, explain how you research and understand different audience segments. Describe how you tailor content to meet their unique needs and preferences, ensuring that you drive engagement and conversions effectively.

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What tools do you use for content management and SEO analysis?

Discuss the tools you use for content management, such as WordPress or other CMS platforms. Additionally, mention any SEO analysis tools like Google Analytics, Moz, or SEMrush that you leverage to track content performance and optimize your strategy. Provide examples of how these tools have informed your content decisions.

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How do you ensure your content remains current in the fast-paced crypto industry?

Explain your process for staying informed about industry trends, such as subscribing to relevant news outlets, following thought leaders in the crypto space on social media, and participating in webinars or forums. Emphasize your proactive approach to integrate the latest insights into your content to keep it fresh and relevant.

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Can you provide an example of a successful content campaign you led?

Share a detailed account of a specific content campaign, outlining your role in planning, execution, and results. Highlight challenges you faced and how you overcame them, the strategies used to measure success, and the impact the campaign had on brand awareness or conversions.

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What techniques do you use to brainstorm new content ideas?

Discuss your brainstorming techniques, such as collaboration with team members, using mind mapping, or conducting audience surveys. Highlight the importance of incorporating feedback and data insights into the creative process, showing how you involve your team to generate innovative content ideas together.

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How would you handle negative feedback on content?

Explain the significance of constructive feedback and how you view it as an opportunity for growth. Share strategies you employ to address negative feedback professionally, including how you might adjust the content based on valid criticisms while maintaining the integrity of your message.

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What is your experience with cross-channel content distribution?

Elaborate on your experience with distributing content across various channels, emphasizing strategies you’ve used to optimize each platform for performance. Discuss your understanding of the unique requirements for different channels, such as social media, email marketing, or blogs.

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How do you measure the success of your content?

Stressing the importance of KPIs, discuss the metrics you use to measure content success such as engagement rates, conversion rates, and audience reach. Provide examples of how you analyze this data to inform future content strategies and ensure alignment with business goals.

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Why do you want to work at Kinetic Investments as a Content Manager?

Express your enthusiasm for Kinetic Investments by highlighting its focus on innovation and support for start-ups in the crypto industry. Mention how the role aligns with your interests and skills while expressing a desire to contribute to the company’s mission in a meaningful way.

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KineticInvestments offers an array of investment products. Our primary focus has been on emerging and rapid growth markets with an emphasis on Bitcoin and other top performing crypto currencies. We are proud to work to the highest ethical standard...

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Full-time, hybrid
DATE POSTED
March 22, 2025

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