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Product Director, Digital Ecosystem Engagement

Job Description

Would you like to bring your digital product leadership experience into play and help us create fantastic engagement products - servicing millions of users across the LEGO® branded ecosystem?

Take this opportunity and join us as our new leader for a team of motivated and highly experienced Product Managers looking after our digital ecosystem engagement portfolio.

Core Responsibilities

This team is a key part of our transformation into a product-led organization. Therefore, we’re looking to hire an experienced product management leader to

  • Lead a team of experienced Product Managers, support their development, manage performance, and create the right culture to empower them and provide them with psychological safety to fail and learn

  • Coach product managers, so they can confidently lead product teams through the discovery, development, and launch of innovative products and features that provide real value to kids

  • Synthesise business strategy, customer needs, market analysis to develop product vision and strategy that inspires stakeholders, improves the product portfolio and delight end users

  • Be a driving force in our digital transformation - align with key stakeholders on ways of working and roles and responsibilities. Build consensus on strategies and priorities

  • Play an active part in our product leadership team to build the overall product organization, including capability building, removing roadblocks and ensure we have fun!

  • Above all, deliver strong and compelling market-leading products that take advantage of the unique LEGO® brand, product range and deep user focus.

Play your part in our team succeeding

This role will sit in our well-established Product organization in our outstanding Digital Consumer Engagement department, whose responsibility covers a wide variety of digital products across our kids and adult experiences. The products in your portfolio would cover LEGO® Account, data tracking services, UGC moderation and other platform services.

You will be working closely with the rest of the product areas, experiences and tools to engage with new and existing users to power their love for the LEGO® brand. Some of the products in our digital ecosystem are LEGO.com, the LEGO® Life app, the LEGO® Building Instructions app, LEGO® Ideas and the LEGO® Life Magazine.

The Product Director reports to the Head of Product within the product organization, making sure that product and portfolio strategy reflect the strategy and needs of the kids audience. As a hands-on visionary leader, you find the balance between rolling your sleeves up to work with your teams and looking at the bigger picture to execute growth and development, always driven by data and end-user experience.

Do you have what it takes?

Experience

  • Experience with digital products for end users as well as platform products

  • Demonstrable experience as a leader within Product where you have directly led teams through product discovery, launch and ongoing performance improvement

  • Proven ability in building and leading high performing product teams, inspiring and empowering them to work towards common goals

  • Experience in transformational work, including defining and improving ways of working between your team and stakeholders

  • Experience with AI is a plus

Key functional skills

  • A great communicator with the ability to clearly articulate the problem and the proposed solution

  • A strong networker with great partner management skills

  • Strong collaboration skills with other functions such as tech, design and business

  • An enthusiastic self-starter who can manage activities autonomously, with the ability to toggle between attending to detail and steering company vision

  • Technically curious, with a good understanding of software development practices and web/mobile technologies

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Director, Digital Ecosystem Engagement, L.E.G.O.

Are you ready to take your product leadership skills to an exciting new level? Join us at LEGO® as the Product Director for Digital Ecosystem Engagement, where you will lead a passionate team of Product Managers dedicated to crafting exceptional engagement products for millions of users. In this dynamic role, you’ll be steering the ship of innovative product development, ensuring that each team member feels empowered and supported to create extraordinary experiences for our young and adult audiences alike. You’ll blend your strategic prowess with hands-on guidance to synthesize business strategies and customer needs into a captivating product vision that resonates with stakeholders. As a key player in our digital transformation, your expertise will keep us aligned with our goals and collective focus, allowing us to provide market-leading products that celebrate the LEGO® brand. Collaborating closely with various teams, you will oversee an exciting portfolio that includes LEGO® Life, LEGO® Ideas, and more, guaranteeing that our ecosystems joyfully engage users while aligning with our commitment to children’s rights. If you're an experienced leader with a track record of building high-performing teams and have a passion for tech, this role is tailor-made for you! With a competitive benefits package and a hybrid work policy that values your well-being alongside collaboration, the LEGO® Group is where you can truly build your dream career while making a difference.

Frequently Asked Questions (FAQs) for Product Director, Digital Ecosystem Engagement Role at L.E.G.O.
What are the key responsibilities of the Product Director at LEGO®?

As the Product Director at LEGO®, you will lead a talented team of Product Managers, coach them through product discovery and launch processes, and synthesize business strategies to develop a product vision. You'll play a crucial role in digital transformation and ensure collaboration across teams, all while delivering market-leading product experiences.

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What qualifications are required for the Product Director position at LEGO®?

The ideal candidate for the Product Director role at LEGO® should have significant experience in leading product management teams, particularly in digital product development. A background in transformational work and strong communication and collaboration skills are essential, along with experience in AI being a plus.

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How does the Product Director at LEGO® ensure team success?

As the Product Director at LEGO®, you will foster a positive and empowering culture among your team members, providing them with psychological safety to take creative risks. Actively coaching and developing your product managers ensures that they feel confident in leading innovative product initiatives.

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What kind of digital products will the Product Director at LEGO® oversee?

In this role, the Product Director will oversee a diverse range of digital products, including the LEGO® Account, LEGO® Life, and other platform services. This involves enhancing user engagement and ensuring that each product aligns with LEGO®'s core values and mission.

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What benefits come with the Product Director role at LEGO®?

LEGO® offers an array of benefits including enhanced family care leave, comprehensive insurances, mental and physical well-being resources, a colleague discount, and a bonus scheme. The hybrid work policy also provides flexibility for your workplace needs.

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Common Interview Questions for Product Director, Digital Ecosystem Engagement
How do you prioritize product features when leading a product team?

To prioritize product features effectively, I assess market needs, align them with company strategy, and use data-driven insights to guide decisions. Engaging the team in collaborative discussions ensures everyone's input contributes to the final prioritization.

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Describe a challenge you've faced in product management and how you overcame it.

One challenge I faced was managing differing stakeholder expectations. I organized regular communication sessions to ensure transparency and collaboration, which helped address concerns early and resulted in consensus on product direction.

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How do you support your team members in their personal growth?

Supporting team members involves regular one-on-one check-ins and providing access to training resources. I encourage mentorship and create a safe environment for them to express their career goals and seek opportunities for development.

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What is your approach to gathering user feedback for product development?

I employ various techniques, such as surveys, user interviews, and usability testing, to gather feedback. These insights are then analyzed and integrated into product iteration cycles to ensure we meet the needs of our users effectively.

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How do you measure the success of a product post-launch?

Success is measured through quantitative metrics such as user engagement rates, retention, and revenue impacts, as well as qualitative feedback from users. This holistic approach ensures we can assess performance accurately and make informed improvements.

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What excites you most about the digital transformation in product management?

The most exciting aspect is the opportunity to innovate and improve user experiences in real-time. Harnessing technology to create more personalized products that resonate with users amplifies the potential impact we can have in their lives.

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How would you handle a situation where your team is struggling with project timelines?

I would first assess the root cause of the delays, whether it's resource allocation or external dependencies, and then work collaboratively with the team to devise solutions, such as re-evaluating timelines or redistributing tasks to better meet deadlines.

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Can you give an example of how you have led a team through change?

I led my team through a significant process overhaul by first communicating the reasons behind the change. Then, I involved them in managing the transition to ensure everyone felt included and capable throughout the process, which ultimately led to seamless implementation.

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What strategies do you use to foster teamwork among product managers?

I believe in establishing common goals that align with our mission. Regular check-ins, team brainstorming sessions, and fostering a culture of collaboration through open communication encourage a united and motivated product team.

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What role does data play in your decision-making process?

Data is crucial in my decision-making as it provides insights into user behavior and market trends. I use analytics to guide product direction and prioritize features, ensuring that our decisions are backed by evidence and align with user needs.

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Full-time, hybrid
DATE POSTED
April 5, 2025

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