Technical Sales Representative - Bay Area, CA

As a Technical Sales Representative for Lincoln Electric, your primary responsibilities include managing and growing a multi-million dollar territory, building strategic relationships with independent distributors, and engaging end-users to promote our welding solutions. You'll be involved in providing technical support, delivering product demonstrations, and driving educational programs in schools and unions to enhance product visibility.

To qualify for the Technical Sales Representative position at Lincoln Electric, you should possess a Bachelor’s degree in Engineering or a related field. While three years of experience in a similar sales role is the baseline, candidates with industry experience can be considered in lieu of a degree. A strong self-motivated attitude and willingness to relocate to the Bay area are also vital.

Lincoln Electric is committed to the professional development of its Technical Sales Representatives through various support programs. We provide extensive training for your success, a tuition reimbursement program for further education, and a profit-sharing plan that values your contributions. We believe in nurturing talent that helps drive our corporate initiatives.

As a Technical Sales Representative at Lincoln Electric, you will focus on promoting our entire range of welding solutions, including advanced arc welding systems, automated joining technologies, and cutting equipment. A particular emphasis will be placed on our high-tech products related to automation and other innovative solutions that enhance fabrication capabilities.

The work environment for a Technical Sales Representative at Lincoln Electric is dynamic and collaborative. You’ll spend a good amount of time on the road engaging with distributors and customers, while also collaborating with teams internally. The atmosphere encourages innovation and supports your endeavors to deliver exceptional results.

Building relationships with distributors begins with understanding their needs and aligning Lincoln Electric’s offerings to support them effectively. I would prioritize clear communication, regular visits, and tailored training programs to enhance their capabilities and drive sales.

Handling objections is a challenge I embrace. I listen actively to the client's concerns, validate their feelings, and provide data-backed counterpoints while showcasing the value of Lincoln Electric’s solutions. This approach helps me to address issues and build trust.

One of my successful campaigns involved targeting a local manufacturing sector with tailored automation solutions. By providing comprehensive training and demonstrating the cost-saving benefits, I was able to increase sales by 40% over six months. This experience helped me refine my strategic approach.

During my previous role, I frequently provided technical support by demonstrating product functionalities, training customers on equipment, and troubleshooting issues on-site. This experience enabled me to understand customer needs more deeply and foster long-term vendor relationships.

To keep up with industry trends, I regularly attend workshops, industry trade shows, and webinars. Additionally, I subscribe to relevant industry publications and engage in professional networks to exchange insights with peers.

My approach to achieving sales targets is systematic. I begin by analyzing market trends and establishing realistic goals. I then develop a strategic plan, regularly track performance, and adapt my strategies as needed to ensure I meet or exceed those targets.

Lincoln Electric’s reputation as an industry leader and commitment to innovation deeply resonates with my professional values. I am excited about the opportunity to contribute to a company that prioritizes customer success and technological advancement.

I would promote Lincoln Electric's automation products by highlighting their efficiency and cost-savings benefits through case studies, live demonstrations, and tailored presentations that address potential clients' specific pain points.

In a previous role, I resolved a complex issue involving a malfunctioning welding machine by coordinating a rapid onsite assessment, collaborating with engineering for a quick fix, and following up with the client to ensure their satisfaction. This not only resolved the issue but also strengthened their trust in our service.

To assess customer satisfaction, I employ follow-up surveys, feedback forms, and informal conversations. Regular check-ins help me gain insights into their experiences and areas for improvement, ensuring we continuously elevate our service standards.