Field Marketing Associate

As a Field Marketing Associate at Vistra, your main responsibilities include meeting with multi-family property managers and leasing agents, promoting TXU Energy as their preferred electricity provider, and educating them about our products. You’ll perform site visits, collect competitive intelligence, and maintain communication with management regarding enrollment results. This role is pivotal in driving the visibility of our brand and requires a proactive approach to marketing and sales.

To qualify for the Field Marketing Associate role at Vistra, you should have at least 2 years of customer contact or retail/sales experience. A high school diploma or equivalent is required, while a bachelor's degree is preferred. Experience in client presentations and excellent communication skills are important. Bilingual abilities, particularly in Spanish, will give you an additional edge!

The job environment for a Field Marketing Associate at Vistra is dynamic and field-oriented, with about 90% of your time spent visiting multi-family properties and model homes. While you will work independently, you will also be part of a supportive marketing team. The position requires physical and mental flexibility to handle various responsibilities, and occasional long hours may be required to meet objectives.

In the Field Marketing Associate role at Vistra, you can expect to spend about 20% of your time traveling overnight. Your territory will primarily cover South/Southeast Houston and Lake Jackson, allowing you to engage with property managers and residents effectively while promoting TXU Energy.

Vistra is committed to the growth and development of its employees. As a Field Marketing Associate, you will have opportunities for training, mentoring, and gaining valuable experience in the marketing and sales sector. The company encourages feedback and team collaboration, ensuring you have the resources and support you need to excel in your role.

When discussing your sales experience in an interview for the Field Marketing Associate position at Vistra, focus on specific examples of how you interacted with customers and drove sales. Emphasize the strategies you employed to succeed and any feedback or recognition you received that showcases your skills.

In response to handling objections, demonstrate your problem-solving abilities. You can share a specific example where you listened to the customer’s concerns, acknowledged them, and provided suitable solutions that aligned with their needs. This shows that you are adaptable and can communicate effectively.

To answer this question, articulate your passion for customer engagement and your interest in the energy market. Mention your admiration for Vistra's commitment to innovative solutions and how you align with the company’s values and mission to exceed customer expectations.

Relate a real experience where you successfully gathered competitive intelligence, detailing the methods you used to collect this data and how it helped in formulating effective strategies. Show that you can analyze information to make informed decisions.

Discuss a situation where you recognized a shift in your target audience’s preferences or market trends and how you adjusted your approach accordingly. This highlights your flexibility and ability to remain effective under changing circumstances.

Share your strategy for educating a property management team about Vistra's products. Discuss your approach to ensuring clarity, engagement, and addressing their specific needs. Highlight how you'd use presentations, demonstrations, or materials to facilitate learning.

Be specific about the software you have used, such as Excel, Outlook, and CRM platforms like Salesforce. Providing examples of how you've utilized these tools to manage relationships or track sales data will demonstrate your technical capabilities.

Outline strategies focused on building trust and rapport with property managers. Discuss the importance of regular communication, understanding their needs, and demonstrating the value of Vistra’s services to cultivate strong, long-lasting relationships.

Explain your approach to time management and prioritization. You could mention utilizing tools for scheduling, setting clear goals, and focusing on high-impact tasks that align with achieving overall sales and marketing objectives.

Highlight skills such as effective communication or adaptability. Explain why you believe this skill is essential, providing examples of how this skill has impacted your past experiences in marketing or sales roles.