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Senior Product Manager

Who are we?

Lyka is an Australian founded pet wellness company that's shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we've experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world's most sustainable pet wellness company, we're putting pets and our planet first - one bowl at a time.

Today, we are proud to share we've served 50 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet's wellbeing.

To date, we have raised over $60M in funding from venture capital investors and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join our pack!

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they're getting sicker earlier. They're dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That's where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don't stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it's not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

What you’ll do

  • Developing a product strategy that is aligned to the company’s growth and revenue targets for your team.
  • Customer centricity is your top priority. You have a natural curiosity and empathy to solve customer problems.
  • Identify and prioritise opportunities for innovating the digital customer journey through research and data. Running regular user experiments, A/B testing and feedback sessions with customers.
  • Lead our agile product development processes, continually striving to improve the ways of working and product delivery.
  • Facilitate the end-to-end execution of product initiatives including conceptualisation, planning, prototyping, development, launch and scale
  • Working with our data team to develop real-time reports and statistical models, analysing data to draw insights from initiative performance.
  • Track and be accountable for the key performance metrics that measure the success of our product. Create more accessible visibility across the business around retention metrics and progress
  • Work collaboratively with key stakeholders across the organisation including customer care, growth, R&D, operations, product, design, and engineering to ensure alignment with the business strategy and objectives
  • Frequently present findings and recommend growth initiatives all the way up to the executive level.
  • Proven experience working as a senior product manager in a high growth start-up. Track record of designing, developing, and optimising digital experiences leading to improved conversion.
  • Experience working directly on retention initiatives on a software product.
  • Knowledge and understanding of analytical tooling, and tag management software.
  • Experience running experiments and split tests of statistical significance and comfortable using a variety of testing tools.
  • Solid understanding of design principles and agile development approaches and a demonstrated experience of working with technical teams to deliver innovative digital experiences.
  • Ability to ruthlessly prioritise and juggle multiple priorities to maximise short term and long-term value.
  • Understands what good looks like from a cross-functional collaboration perspective.

  • Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
  • Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expand. We provide an annual L&D budget for you to continue your personal development.
  • Work for a sustainability-focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet wellness company and we’re always looking at ways for us to improve sustainability practices.
  • Be part of a diverse top-talent team, coming from widely different backgrounds and geographies.
  • Up to 18 weeks of paid parental leave top-up
  • Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
  • Flexible working: work from where you get your best work done. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne.
  • Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal-opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.

Average salary estimate

$125000 / YEARLY (est.)
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$150000K

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What You Should Know About Senior Product Manager, Lyka

Lyka, an innovative Australian pet wellness company, is on the lookout for a Senior Product Manager to join our passionate team. Here at Lyka, we believe in transforming the lives of pets with our fresh, wholefood meals. As a Senior Product Manager, you'll play a pivotal role in steering our product strategy, ensuring it aligns with our ambitious growth and revenue targets. With your natural curiosity and empathy for our customers, you’ll dive deep into understanding their needs. Your role will involve innovating the digital customer journey through research, user experiments, and data analysis, ultimately enhancing how pet parents engage with our products. You'll lead agile product development processes, from conceptualization to execution, collaborating closely with our talented teams across customer care, growth, R&D, and engineering. This is an exciting opportunity to shape the landscape of pet nutrition, impacting the lives of pets and their parents. With your proven experience in fast-paced, high-growth environments, you’ll optimize and develop digital experiences that directly contribute to better customer retention and satisfaction. Additionally, our commitment to sustainability sets us apart; we proudly prioritize the health of both pets and the planet. Ready to make a difference in pet wellness? Join us in creating happier, healthier lives for pets everywhere!

Frequently Asked Questions (FAQs) for Senior Product Manager Role at Lyka
What are the responsibilities of a Senior Product Manager at Lyka?

As a Senior Product Manager at Lyka, you will lead product strategy development that aligns with our growth and revenue targets. Responsibilities include identifying customer needs, innovating the digital customer journey, overseeing agile product development, and collaborating with multi-disciplinary teams to ensure alignment with our business objectives. Your role will also involve using data to measure product success and presenting findings to executives.

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What qualifications are needed for the Senior Product Manager position at Lyka?

To apply for the Senior Product Manager role at Lyka, candidates should have proven experience in high-growth startup environments, strong knowledge of digital products, and expertise in retention initiatives. A solid understanding of analytical tooling, familiarity with agile development processes, and the ability to prioritize effectively are crucial. Experience collaborating with cross-functional teams also plays a significant role in succeeding in this role.

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How does Lyka measure the success of its products as a Senior Product Manager?

At Lyka, as a Senior Product Manager, you'll track key performance metrics to measure product success. This involves developing real-time reports, analyzing product performance data, and adjusting strategies based on findings. Your insights will directly inform product improvements and innovations, ensuring we meet customer expectations and drive growth.

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What is the team culture like at Lyka for a Senior Product Manager?

The team culture at Lyka is collaborative and dynamic, with a focus on inclusivity and diversity. As a Senior Product Manager, you’ll be part of a group of passionate individuals from various backgrounds, all working towards the same mission of improving the lives of pets. There’s a strong emphasis on personal growth, flexibility, and innovativeness, making it a stimulating environment to thrive in.

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What does a typical day look like for a Senior Product Manager at Lyka?

A typical day for a Senior Product Manager at Lyka involves strategizing product initiatives, engaging with cross-functional teams, and conducting data analysis. You might run user tests, facilitate team meetings, or present findings to the executive team. The role is dynamic, allowing you to tackle various challenges and engage directly with customer feedback to drive product improvements.

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Common Interview Questions for Senior Product Manager
How do you prioritize features when managing multiple product initiatives?

When prioritizing features, I use a combination of data analysis and stakeholder feedback. I assess the impact on customer satisfaction, alignment with business goals, and development resources available. This approach enables me to focus on initiatives that provide the most value to both customers and the company.

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Can you describe a successful product launch you spearheaded?

Certainly! I led a product launch for a digital tool that improved our customer engagement significantly. I started by gathering customer feedback to tailor the product to their needs. We successfully rolled out a beta version followed by a full launch. The end result was a 25% increase in user retention and positive feedback from our audience.

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What methods do you use to gather customer insights?

I use a mix of surveys, user interviews, and analytics tools to gather valuable customer insights. By running A/B tests and conducting usability studies, I can gain a clearer understanding of customer pain points and preferences, which helps me make data-driven decisions for product development.

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How do you handle conflicts within your team members?

I believe open communication is key. If conflicts arise, I encourage team members to share their perspectives while fostering a collaborative environment. I facilitate discussions to ensure everyone feels heard, and we work together toward a resolution that aligns with our project goals.

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What is your experience with Agile methodologies?

I have extensive experience working with Agile methodologies, including Scrum and Kanban. I’ve led teams through Agile sprints, focusing on iterative development and continuous feedback. This approach not only keeps the project on track but also allows for adjustments based on customer feedback throughout the development process.

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Describe a time when you had to make a tough product decision.

In a previous role, I faced a tough decision regarding whether to pivot our product strategy based on user feedback indicating a lack of interest in a feature we developed. After analyzing customer data and discussing with the team, we decided to shift focus to enhancements that aligned more closely with user needs, leading to greater satisfaction.

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What strategies do you use to engage stakeholders effectively?

I believe in keeping stakeholders involved and informed through regular updates and collaborative sessions. I utilize visual aids like dashboards to present key performance metrics, ensuring they understand the impact of our initiatives. This transparency fosters trust and encourages support for our projects.

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How do you measure the success of a product once it's launched?

I measure success through defined KPIs, such as user engagement rates, net promoter scores, and retention rates. Additionally, I analyze user feedback to assess satisfaction levels. By closely monitoring these metrics post-launch, I can identify areas for improvement and drive future enhancements.

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How do you stay updated with industry trends and customer needs?

I stay updated by attending industry conferences, participating in webinars, and following thought leaders in the product management space. I also engage with customer feedback directly through surveys and community platforms, which keeps me informed about evolving needs and expectations in the market.

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What excites you about the opportunity to work with Lyka as a Senior Product Manager?

The chance to work at Lyka excites me because of its innovative approach to pet wellness and sustainability. Being part of a mission to improve the health and longevity of pets resonates deeply with me. I am eager to contribute to meaningful products that have a direct impact on pets' lives and their owners.

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Lyka is creating the biggest collection of live, in-store and online sneaker inventory in the world. Whether you're looking for the newest limited releases or the rarest classics, Lyka will show you where to find them online for national delivery,...

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DATE POSTED
March 17, 2025

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