Sr Director Digital and Patient Marketing
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
In this exciting role as a Sr. Director Digital Marketing, you will report to the GM/VP of Global Strategic Marketing (GSM) within Neuromodulation (NM). You will develop a new capability and lead the digital center of excellence within the Global Strategy and Marketing team.
A Day in the Life
- Build a comprehensive digital marketing strategy for NM that increases our digital presence, engages our customers and patients in innovative ways while driving business outcomes
- Enhance patient engagement through personalized digital experiences and targeted marketing efforts that drive loyalty
- Utilize data-driven insights to assess markets, inform strategic decisions, identify market opportunities, optimize marketing efforts, and measure the effectiveness of digital marketing campaigns
- Partner closely with peers and executives to integrate digital marketing initiatives within overall business strategies
- Champion the adoption of digital tools and technologies to enhance marketing effectiveness and efficiency across NM while ensuring a seamless customer experience across all touchpoints
- Lead the creation and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and direct to patient advertising
- Collaborate with internal teams and external partners to produce high-quality digital content
- Build, mentor, and lead a high-performing global team, fostering a culture of innovation and excellence
- Identify and implement innovative digital marketing solutions to stay ahead of industry trends and drive competitive advantage
Additional Responsibilities
- Possess management authority to make significant business and strategic decisions including control of planning, staffing, budgeting, managing expense priorities, and approving changes to methods and practices
- Establish key performance indicators and regularly reports on the performance of digital marketing initiatives; optimizes campaigns based on insights to maximize ROI
Must Haves
- Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred
- Minimum of 15 years of relevant experience with 10+ years of managerial experience
- Strong knowledge of digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and analytics
- Experience in driving digital transformation and implementing innovative digital marketing solutions
- Ability to communicate with senior executive leadership regarding matters of strategic importance to the organization
- Ability to influence across functions and businesses to negotiate and gain cooperation on divergent objectives
- Strong strategic thinking, leadership, and communication skills. Proven record of driving business growth and innovation.
- Analytical thinker who can create innovative approaches to the market
- People leadership skills to develop, motivate, and retain talent during a time of significant organizational change
- A proven record of driving business growth globally, through exceptional leadership, performance accountability, culture, and execution
- Strong business acumen and business planning analysis – strategic planning, financial analysis, marketing planning. Ability to communicate business vision and align the organization to it.
- Effectively communicates both written and verbal at all levels in an organization, externally and with diverse groups. Position requires excellent poise and confidence when interacting with physicians, patients, sales, across organizational functions and senior leadership. Ability to summarize complex information in a clear and concise manner.
- Proven ability to operate in a matrix environment and work effectively with sales & marketing management as well as other functions including, regulatory, clinical, quality, reimbursement, research and development, manufacturing, finance, human resources, information technology and legal
- Proven record to work independently, while achieving aggressive personal and geographic objectives. Highly motivated, “can do” attitude with strong influence management skills
- Exceptionally customer-focus; develops strong working relationships and networks across specialties and geographies
- Proven history of good judgment. Demonstrated integrity and respect of peers and broader team
- Must embody the Medtronic Leadership Expectations
- Global travel – position is expected to travel extensively and attend all major customer/scientific venues (estimated ~up to 25%)
Nice to Haves
- Experience within the medical device or healthcare industry
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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As the Sr. Director of Digital and Patient Marketing at Medtronic, you'll embark on a thrilling journey to revolutionize healthcare marketing in Minneapolis, Minnesota. This isn’t just a job; it’s a chance to make an incredible impact on patients and customers through strategic digital engagement. With an esteemed position reporting directly to the GM/VP of Global Strategic Marketing within Neuromodulation, you'll be at the forefront of developing a digital marketing strategy that boosts our presence and inspires loyalty among our customers. Your day will be filled with crafting personalized digital experiences that truly connect with the patients we serve, all while leveraging data to drive informed, effective marketing campaigns. You’ll collaborate with talented peers across various departments to integrate these initiatives smoothly, ensuring we meet our business goals. Whether it’s leading digital campaigns in SEO, SEM, or social media, or establishing key performance indicators, your strong analytical skills will shine, guiding the team to optimize efforts and maximize ROI. The leadership aspect of the role is equally thrilling; you'll mentor a global team to foster a culture of innovation, balancing creativity with analytical insights. If you're a strategic thinker who thrives in a collaborative environment and is passionate about digital transformation, Medtronic is eager to welcome you to a world of health innovation. The exciting potential of this role is just the beginning, as you will also have the autonomy to make significant business decisions that shape our marketing future.
Mission Written in 1960, our Mission dictates that our first and foremost priority is to contribute to human welfare. Over a half-century later, the Mission continues to serve as our ethical framework and inspirational goal for our employees aroun...
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