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Marketing Specialist

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

With oversight of manager, the Marketing Specialist supports the delivery of marketing activities that align with the business and help elevate the MFS brand and our capabilities. Responsible for tasks and deliverables of multiple small-to-mid-sized programs and/or promotional efforts resulting in the development of strategically sound marketing assets as determined by the Senior Marketing Manager.


WHAT YOU WILL DO

  • Work collaboratively within the Marketing Strategy and Activation, Strategy and Insights Group and broader MFS groups such as distribution, product, compliance and legal to achieve objectives.

  • Provides support to Sr. Specialist with proactively manage contributors to guide project teams to establish priorities and meet deadlines.

  • Completes assigned tasks to support managers and colleagues in ongoing business analysis and marketing planning. As appropriate, understand client segments, target markets and the MFS philosophy and strategies to assist with the execution of marketing plans.

  • Collaborate with marketing colleagues to initiate and successfully execute a variety of project types.

  • Support the delivery of integrated marketing communications campaigns, as appropriate, overseeing tasks to support projects from initial execution to completion.

  • Provide support of event strategy by executing the contract process, and delivering integrated marketing promotional activity, including email, social, and exhibition branding.

  • Foster strong partnerships across team to support quality and efficiency of work.

  • Provide support to key business partners by responding to requests and addressing concerns in a timely, professional manner—building trusting, valued relationships that result in client satisfaction.

WHAT WE ARE LOOKING FOR

  • Bachelor’s degree or equivalent experience.

  • 0-2+ years of relevant work experience in marketing, sales and/or finance preferably within financial services or related industry.

  • Customer-service focus with strong problem-solving skills and solutions orientation.

  • Organized self-starter who can work independently on routine tasks, demonstrating attention to detail and ability to handle multiple programs simultaneously.

  • Ability to operate effectively under pressure—shifting priorities with manager guidance in response to changing business demands while adhering to stated project deadlines.

  • Strong interpersonal communication skills (written and verbal) with the ability to collaborate with at all levels.

  • Experience working with creative service teams and processes to develop sales and marketing support materials.

  • Willingness to travel, as needed, to engage target markets, attend financial services and marketing industry meetings.

  • Proficiency with Microsoft Office (Word, Excel and PowerPoint).

  • Technical aptitude including workflow, CRM, marketing automation and design, as appropriate.

#CD-LI1

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

What we offer:

  • Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
  • Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
  • Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
  • Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
  • Life & Disability Benefits: Company-paid basic life insurance and short-term disability
  • Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs

Applicants must be currently authorized to work in the United States on a full-time basis. This position is not eligible for sponsorship.

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance. 

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.

Average salary estimate

$52500 / YEARLY (est.)
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$45000K
$60000K

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What You Should Know About Marketing Specialist, MFS

Are you ready to kickstart your career as a Marketing Specialist at MFS in Boston? Here, we pride ourselves on creating an environment where collaboration and mutual support are at the forefront of what we do. As a Marketing Specialist, you will work closely with our talented teams and contribute significantly to the delivery of marketing strategies that elevate the MFS brand. Your day-to-day activities will encompass a variety of small-to-mid-sized programs and promotional efforts, allowing you to develop marketing assets under the guidance of our Senior Marketing Manager. You'll play a vital role by supporting integrated marketing communications campaigns and working alongside different groups such as distribution and compliance. We're looking for a self-starter who is not only organized but also possesses strong interpersonal skills to deliver outstanding results. With opportunities for project management, event strategy, and collaboration, this role provides excellent exposure to the financial services industry. You'll also need proficiency in Microsoft Office and technical aptitude with workflow and CRM tools. If you are eager to support our mission of delivering value to our clients and enhancing their financial futures while enjoying generous perks like paid time off, competitive health plans, and a dynamic work environment, then MFS is the right place for you!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at MFS
What are the responsibilities of a Marketing Specialist at MFS?

A Marketing Specialist at MFS is involved in supporting the marketing activities aligned with the company's business goals. Responsibilities include collaborating with various teams for campaign execution, managing project deliverables, refining marketing strategies, and fostering relationships with key business partners to ensure client satisfaction.

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What qualifications do I need to become a Marketing Specialist at MFS?

To become a Marketing Specialist at MFS, you should have a Bachelor's degree or equivalent experience along with 0-2 years of relevant work experience in marketing or related fields. Strong communication skills, a customer-service focus, and proficiency in Microsoft Office are also essential for success in this role.

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What does the work culture look like for a Marketing Specialist at MFS?

At MFS, the work culture emphasizes collaboration, support, and a community-oriented approach. As a Marketing Specialist, you'll find an environment where the strongest ideas are valued over individual performances, and there's a commitment to personal and professional development.

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Is there room for growth for a Marketing Specialist at MFS?

Yes, there is considerable room for growth as a Marketing Specialist at MFS. With ample opportunities for project management and collaboration, you'll develop essential skills and gain insights into the financial services industry that can pave the way for advancement within the organization.

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What employee benefits can a Marketing Specialist at MFS expect?

MFS offers an attractive benefits package for its Marketing Specialists, including generous paid time off, competitive health insurance, wellness programs, substantial parental leave, and contributions to a 401(k) plan. These benefits are designed to support a healthy work-life balance.

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Common Interview Questions for Marketing Specialist
How would you prioritize tasks as a Marketing Specialist at MFS?

To prioritize tasks effectively, I would assess the project's deadlines, align with the Marketing team on key deliverables, and communicate with my manager for guidance. Using tools and ensuring a collaborative effort will help keep everything organized while meeting deadlines.

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How do you handle working under pressure as a Marketing Specialist?

Handling pressure involves staying organized and calm while shifting priorities as needed. I ensure to communicate clearly with my team and seek assistance if necessary, so that we remain focused on meeting project deadlines without compromising quality.

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Describe your experience with marketing campaigns or strategies.

In my previous roles, I have been involved in the execution of marketing campaigns, including conducting market research, collaborating on content creation, and assessing campaign performance metrics to continually improve our marketing strategies.

Join Rise to see the full answer
Can you give an example of how you worked collaboratively on a marketing project?

Certainly! In a past project, I collaborated closely with cross-functional teams, including design and sales, to deliver a cohesive marketing campaign. By conducting regular meetings and engaging in open communication, we successfully launched a campaign that elevated brand awareness and drove engagement.

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What tools or software are you familiar with that would aid your role as a Marketing Specialist?

I am proficient in Microsoft Office Suite and have experience with marketing automation tools and CRM systems. I believe familiarity with these tools allows me to execute marketing campaigns more effectively and contributes to the overall efficiency of the team.

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How would you approach a situation where a marketing project is falling behind schedule?

If a marketing project is falling behind, I would assess the situation to identify the cause of the delay. Next, I would communicate with my team for insights, re-evaluate our priorities, and, if necessary, allocate additional resources to ensure we meet our deadlines.

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Why do you want to work as a Marketing Specialist at MFS?

I am excited about the opportunity to work at MFS because of its commitment to collaboration and community protection. I admire the company's strong values and believe my skills in marketing and communication can help amplify our impact in the financial services sector.

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What methods do you use for market research?

For market research, I typically employ a combination of qualitative and quantitative methods, such as surveys, focus groups, and exploring industry reports. This helps gain insights into market trends, client preferences, and competitor strategies, which inform our marketing tactics.

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How do you ensure that the marketing materials created align with MFS’s brand?

I ensure alignment with MFS’s brand by referencing established brand guidelines throughout the creative process, consulting with brand managers if available, and conducting top-to-bottom reviews of materials before they are finalized and distributed.

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What steps do you take to build trusting relationships within the team?

Building trusting relationships starts with open communication and collaboration. I make an effort to engage in team activities, provide and seek feedback, and demonstrate reliability by following through on commitments, which fosters trust over time.

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Massachusetts Financial Services (aka MFS Investment Management) offers more than 50 mutual funds, as well as annuities, separately managed accounts, and retirement planning services for institutional and retail clients around the world. The compa...

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Full-time, hybrid
DATE POSTED
April 18, 2025

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