Brand Communications Assistant

As a Brand Communications Assistant at Minted, your day-to-day responsibilities include facilitating media requests, drafting media pitches, creating product line sheets, and securing media placements across print and digital outlets. You'll also track media coverage, analyze metrics against KPIs, and participate in team brainstorms to help create exciting campaign strategies.

To be a strong candidate for the Brand Communications Assistant role at Minted, you should have 1-2 years of experience in marketing or communications, ideally in a consumer, retail, or agency setting. A Bachelor’s degree in Marketing, Communications, or a related field is required, along with exceptional organization and communication skills.

Success in the Brand Communications Assistant role at Minted requires strong written and verbal communication skills, excellent attention to detail, and the ability to manage data effectively. Being proficient in tools like Excel and Airtable is a must, and experience with social media platforms and related tools is a plus.

At Minted, the work environment for a Brand Communications Assistant is fast-paced and collaborative. You will work closely with various departments, including Growth Marketing, Creative Teams, and Affiliates, fostering a fun and energetic atmosphere while meeting tight deadlines and engaging with exciting marketing projects.

Minted is committed to the professional growth of a Brand Communications Assistant through continuous salary growth opportunities, engaging work assignments, and access to various resources and training. You will work closely under mentorship from the Senior Director of Brand Communications, gaining valuable insights to advance your marketing career.

In the face of a last-minute media request, I would prioritize the request by quickly assessing the requirements, contacting relevant team members, and gathering necessary materials to respond promptly and efficiently. Being proactive and remaining organized is key in such fast-paced situations.

In my previous role, I contributed to a successful social media campaign by developing engaging content and collaborating closely with the creative team. My responsibilities included analyzing metrics to measure success and adapting our strategies accordingly, which ultimately led to achieving our engagement goals.

To secure media placements for Minted, I would conduct thorough research on potential media outlets, craft personalized pitches highlighting unique aspects of our campaigns, and leverage existing relationships with journalists to facilitate coverage. Follow-ups are critical to keep our brand top-of-mind for media contacts.

I stay updated on industry trends by regularly reading relevant publications, following thought leaders on social media, attending webinars and networking events, and engaging in discussions with colleagues. This helps me bring fresh, innovative ideas to the table as a Brand Communications Assistant.

In my previous role, I collaborated across marketing, design, and sales teams to align our campaign strategies. Effective communication and understanding each team's goals were crucial for delivering cohesive campaigns, allowing us to leverage our collective strengths successfully.

I am highly proficient in Excel and Airtable for data management and analytics, and I have experience using various social media tools such as AspireIq and Cision for campaign tracking and media outreach. These tools help streamline processes and optimize our efforts.

Creating a media database for Minted would involve gathering up-to-date contact information for relevant journalists and outlets, categorizing them based on areas of interest, and maintaining the database regularly to ensure accuracy. This would allow us to target our outreach efforts effectively.

I prioritize projects by analyzing deadlines and assessing their impact on overall campaign goals. I often use task management tools to organize my workload and ensure efficient time management, allowing me to take on multiple projects without compromising quality.

The most crucial aspect of brand communication is consistency in messaging. By maintaining a unified tone, style, and visual identity across media, we can build a strong brand reputation and foster trust with our audience, ultimately supporting Minted's goals.

I am thrilled about the opportunity to work as a Brand Communications Assistant for Minted because I admire the company's focus on creativity and innovation. Being part of a vibrant team and contributing to impactful campaigns aligns perfectly with my passion for brand marketing.