Senior Lifecycle Marketing Manager

As the Senior Lifecycle Marketing Manager at MaintainX, your main responsibilities include developing and executing lifecycle marketing strategies that enhance customer engagement and conversion rates. You will design email nurture sequences to convert leads, manage onboarding processes, and drive upgrades from trial to paid subscriptions through personalized messaging. Additionally, you'll oversee the email marketing automation channel, optimize segmentation based on user behavior, and support product launches with targeted campaigns.

To qualify for the Senior Lifecycle Marketing Manager position at MaintainX, candidates should have 5-7 years of experience in lifecycle, customer, or demand marketing, preferably within a B2B SaaS context. Proven success with user onboarding, engagement, and trial-to-paid conversion is essential. Strong analytical skills and familiarity with tools like Looker or HubSpot are necessary, along with excellent project management and communication abilities to effectively collaborate across teams.

At MaintainX, the Senior Lifecycle Marketing Manager will closely collaborate with Sales and Product Marketing teams to ensure alignment on funnel strategies and lead prioritization. You will work together to create effective campaigns that enhance the customer journey and improve engagement, facilitating a seamless experience that drives retention and expansion across the customer base.

A Senior Lifecycle Marketing Manager at MaintainX should be proficient in cross-channel marketing platforms like Iterable or HubSpot, as well as analytics and reporting tools such as Google Analytics or Amplitude. Knowledge of AI personalization tools is a plus, which will aid in customizing user experiences based on behavior and engagement. This expertise will help in formulating strategies that cater effectively to customers at various stages of their lifecycle.

Employees in the Senior Lifecycle Marketing Manager role at MaintainX enjoy competitive salaries, meaningful equity opportunities, and comprehensive healthcare coverage, including dental and vision. MaintainX values a healthy work-life balance and offers 'Take what you need' PTO along with a 401(k) / RRSP enrollment program. Joining MaintainX also means becoming part of a work culture that celebrates meritocracy and embraces diversity.

In your response, focus on specific campaigns you've designed and executed, highlighting the data-driven approach you took to improve customer engagement and conversion rates. Use metrics to demonstrate your impact, such as increases in trial conversion or improvements in user activation.

Discuss your strategies for creating engaging onboarding experiences, including personalized communication, educational resources, and proactive outreach. Share examples of how your efforts have directly influenced customer retention rates in previous roles.

Be specific about the analytics tools you've used, such as HubSpot or Google Analytics. Explain how you leverage these tools to capture customer data, measure campaign performance, and inform future marketing strategies.

Mention the importance of regular communication and joint strategy sessions between marketing and sales. You might also want to illustrate how you have shared insights and collaborated on campaigns that visibly impacted lead generation and conversion.

Provide a concrete example of a specific campaign where you conducted A/B testing, detailing the variables you tested, the results you measured, and the ultimate impact on engagement or conversions.

Explain your approach to segmenting customers based on behavior and demographics, and how you use this segmentation to craft tailored messaging that resonates with each group. Share successful outcomes that resulted from your personalization efforts.

Articulate your hands-on experience with email marketing platforms, outlining how you've set up automated workflows to nurture leads and drive conversions, plus any successful initiatives that utilized these tools.

Discuss the metrics you would consider, such as the cost of campaigns versus the revenue generated from converted customers. Use previous examples to illustrate how your initiatives have delivered measurable business results.

Share a detailed narrative of a lifecycle marketing campaign that resulted in significant success, highlighting your role, the strategies you employed, and the metrics that helped quantify its achievement.

Reflect on industry trends impacting lifecycle marketing, such as increased customer expectations for personalization or evolving technology. Discuss how you keep up with these challenges and adapt your strategies accordingly.