Senior Product Marketing Manager (Contract)

As a Senior Product Marketing Manager at Motive, you'll take charge of market analysis, assessing competitors and their strategies while developing strategic initiatives that align with our go-to-market plan. You will create and manage helpful sales enablement tools, including sales playbooks and training materials, ensuring our teams are well-equipped with the right insights. Your role also includes close collaboration with Product and Engineering teams, allowing you to refine marketing messaging based on comprehensive market research.

To thrive as a Senior Product Marketing Manager at Motive, candidates should possess a Bachelor’s degree in Marketing, Business, or a similar field, along with over 5 years of relevant experience in product marketing, especially within the tech or SaaS industry. A solid understanding of AI and competitive intelligence practices can set you apart. Effective communication, strong analytical capabilities, and project management skills are also key for success in this role.

Essential skills for the Senior Product Marketing Manager at Motive include strong analytical skills to derive insights from data, proficiency in creating impactful sales materials, and excellent verbal and presentation capabilities to articulate complex information clearly. Your ability to collaborate across various teams and lead cross-functional initiatives will also be critical in shaping effective positioning and messaging.

The Senior Product Marketing Manager plays a vital role in driving revenue at Motive by owning and managing initiatives that directly support our go-to-market strategy. By leveraging market research and embracing feedback, you will help refine product messaging, empower sales teams with data-driven tools, and ensure that our marketing strategies align with market demands, ultimately contributing to pipeline growth and revenue success.

Motive champions a diverse and inclusive work culture, where collaboration and empowerment are core values. As a Senior Product Marketing Manager, you can look forward to being part of a supportive environment that emphasizes open communication and cross-team collaboration. This culture not only fosters professional growth but also encourages you to contribute your unique ideas and perspectives to enhance our marketing strategies.

When conducting market analysis as a Senior Product Marketing Manager, I systematically gather data on competitors, customer preferences, and industry trends using various analytical tools and methodologies. I ensure to evaluate both qualitative and quantitative data to create a comprehensive picture that informs our marketing strategies.

Absolutely! In my previous role, I led a product launch campaign that involved extensive customer research and competitive analysis. We utilized the insights to tailor our messaging and created targeted sales enablement materials that significantly boosted sales engagement and conversion rates, proving the effectiveness of a data-driven approach.

Collaboration with sales teams begins with understanding their challenges and needs. I actively engage them in the creation of sales playbooks and training materials, ensuring these resources are based on real customer feedback and competitive insights, thus empowering them with the tools necessary to drive sales effectively.

Communication is central to my marketing strategy. It’s essential not only to convey complex information effectively internally but also to ensure our messaging resonates with the target audience. I prioritize clarity and persuasion in all communications to build trust and facilitate understanding across teams.

I measure success through key performance indicators (KPIs) such as lead conversion rates, sales growth, and market share increase. Additionally, I gather feedback from sales teams and analyze market response to our campaigns to adapt and refine future strategies.

My experience with competitive intelligence involves systematic research into competitor strategies and products. I utilize various tools to analyze their strengths, weaknesses, and market positioning, which informs our marketing strategy and helps us capitalize on gaps in the market.

In a fast-paced environment, I prioritize tasks based on their impact on strategic goals and deadlines. I use project management tools to keep track of deadlines and progress while remaining flexible to adapt to changing priorities.

Developing compelling messaging requires a deep understanding of our target audience. I leverage insights from market research and customer feedback to create messaging that speaks directly to pain points and highlights the benefits of our product clearly and persuasively.

Certainly! In a past project, I analyzed customer engagement metrics alongside competitive data to identify features that drove sales. By presenting these insights to the product team, we were able to adjust our feature set, which led to a successful product pivot and increased market traction.

I stay updated by following industry publications, attending webinars, and participating in professional networks. Keeping an ear to the ground through continuous learning and networking helps me incorporate current trends and innovations into my marketing strategies.