Senior Growth Marketing Manager - Musixmatch Pro
ABOUT MUSIXMATCH:
Musixmatch is the leading music metadata company, featuring the world’s largest lyrics catalog and +70M user contributors. Musixmatch is the trusted global partner of companies like Spotify, Apple, Amazon Music, Meta, Google, MTV, Shazam, Vevo and has a partnership with +100,000 music publishers including Sony/ Music Publishing, Universal Music Publishing, Warner/Chappell, Kobalt, BMG Rights, and the Harry Fox Agency.
We are a bunch of creatives who care about our work and what we do. We believe that participation and collaboration are key to getting things done well. We are looking for tech-savvy people who are eager to learn in a fast-paced environment, who have an international outlook on life, and who love taking on new challenges.
Position:
As a Senior Growth Marketing Manager, you will have accountability for all growth marketing-related initiatives for Musixmatch Pro. You will be responsible for driving its growth strategy by delivering innovative ways to improve the customer's journey through the lens of improving business metrics. Your goal will be attracting new users, retaining existing ones, and increasing the customer lifetime value.
You will create and manage a variety of marketing programs to stimulate growth throughout the user journey, including improving activation, optimizing onboarding, promoting feature adoption, driving upsells, and creating new marketing channels to drive growth throughout the customer journey.
To do that, you will work closely with various teams (engineers, developers, analysts, product managers, and designers) to optimize the customer’s journey through our funnel, identify opportunities to improve customer acquisition and retention and formulate a rock-solid marketing growth model.
What you will do:
Creating and managing marketing programs focused on user acquisition, activation, and retention (e.g., campaigns, referral programs, content marketing).
Setting and ensuring the company achieves specific KPIs in growth-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue.
Tracking key metrics, identifying trends, and providing actionable insights to optimize marketing strategies.
Finding new ways to make our products more profitable and identifying the best outreach channels.
Implementing behavioral psychology methods into the buying funnel to improve conversions and boost product sales.
Determining and monitoring the effects of the metrics optimization.
Cooperating with the leadership team members to ensure quick implementation of marketing growth plans.
Requirements:
You love digital products and you are obsessed about quality and customer service.
You have proven experience in Marketing and/or Data/Product Management, working with Growth, Marketing, Engineering, and Product teams.
You must have a best-in-class, analytical and data-driven background, ideally with a degree in a STEM field or something similar.
You have demonstrated analytical rigor. You must know how to quantitatively analyze and optimize marking programs and growth initiatives.
You are an expert of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing) and have deep deep understanding of data visualization techniques.
You must be a world-class individual to thrive at Musixmatch.
You will not be here to tell other people what to do.
WHAT WE OFFER:
- Flexible schedule
- Generous training budget
- Top class tech and equipment
- Company-wide retreat once per year
- Welfare plan
DISCLAIMER:
**Due to the significant amount of applications we receive, unfortunately, it is not possible to answer every applicant, thus if you have not received a response from us, please be patient. We assure you that we will contact you should you be selected to move forward in the recruitment process. We would therefore like to thank all applicants for their interest and time.**
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At Musixmatch, we are on a mission to enhance the music experience with our innovative digital products. As the Senior Growth Marketing Manager, you’ll play a pivotal role in shaping the growth strategies that drive Musixmatch Pro forward. This position, based out of Bologna or available remotely, is all about creativity and analytics. You’ll spearhead initiatives aimed at boosting customer acquisition, retention, and lifetime value, ensuring that our users enjoy the best possible journey with our platform. Collaborating closely with cross-functional teams, including engineers and product managers, you’ll develop and optimize marketing programs that challenge the status quo. Imagine launching campaigns that not only capture attention but also convert casual users into passionate advocates. You’re not just about metrics; you understand the psychology behind purchasing decisions and can implement strategies that resonate with our target audience. With a wealth of experience in marketing and an analytical mindset, you'll track key performance indicators, draw actionable insights, and continuously refine our approach to growth. Your passion for digital products and dedication to quality will be key in this role as we strive to create standout experiences for our users. So, if you’re ready to take the reins of growth marketing at a leading music metadata company while working in a collaborative and dynamic environment, we want to hear from you!
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