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Senior Marketing Manager - Consumer image - Rise Careers
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Senior Marketing Manager - Consumer

We are looking for a highly experienced marketing leader to create and steer our marketing strategy and activation for our Consumer Cluster. Someone who is looking for a stretching senior marketing role working alongside our Senior Partners and Consulting leaders to deliver creative and compelling marketing that enables growth. This is an exciting opportunity for someone who is adept at building strong internal and external relationships with a track record of delivering impactful marketing in B2B professional services environments where there is a focus on high value sales and complex propositions.

Your role as Senior Marketing Manager – Consumer

As Senior Marketing Manager, you will play a pivotal role in our consumer leadership team working in partnership to deliver the following key responsibilities:

  • Translate our growth strategies, engagement themes, and priorities into compelling and impactful marketing strategies that enable growth and stimulate demand for our client offering. 
  • Lead and inspire a growing marketing team to ensure world class marketing strategy development and activation for our Consumer Cluster.
  • Design and deliver communications strategies for large engagement programmes and strategic partnerships that are instrumental to our growth.
  • Lead and be accountable for all investment into marketing strategies and activities for your specialist markets to ensure that we successfully achieve our objectives and consistently see valuable return on investment.
  • Be a strong advocate for our marketing approach across the business, including becoming a trusted advisor and presenting to leadership and the wider business on a regular basis.
  • Degree preferred, although a CIM marketing qualification will be considered.
  • Significant marketing leadership experience with a successful track record in a B2B professional services environment where there is a focus on high value sales and complex propositions.
  • Demonstrable experience in managing teams to design and implement successful marketing strategies and campaigns
  • Background in delivering compelling marketing delivery, including:
    • Event management experience across a range of event styles, with a focus on designing experiences and engagements which build and develop c-suite relationships.
    • Excellent written communication and copywriting skills and attention to detail, especially the ability to articulate compelling messaging and copy that resonates with a c-suite audience.
    • Excellent verbal communication skills, including strong public speaking in different size groups.
    • Strong creative acumen, and able to brief and work alongside design agencies to deliver engaging content and creative.
  • The ability to build strong relationships with senior leadership teams, inspire confidence in others, and positively challenge ways of working.
  • Strategic and innovative thinker with a continuous improvement mindset.
  • Excellent organisation and project leadership skills.

Newton maximises the potential of our people, whether in client-based consulting roles, or in head office functions. The prospects for career and personal development in this role are no exception. Our business continues to grow, through our historically effective organic recruitment model and in addition our recent acquisitions and commitment to international expansion. This business growth, alongside our continual striving to add more value from every function of the business creates significant opportunities for those with the right capabilities and attitudes.

Supporting you starts from day one. New joiners often highlight the Newton energy and support they first encounter in the recruitment process and that continues through into their time at Newton. Once in role, you’ll get support from several sources – from stretching projects, on-the-job feedback and developmental guidance from senior directors and partners. You’ll have a dedicated and consistent Development Manager to support your career progression. You’ll receive regular appraisals and annual pay reviews.

We offer a highly competitive salary and our generous benefits package includes Life Assurance, Income Protection, pension contributions and 29 days holiday (not including bank holidays). We also operate profit share and equity schemes so that our people share in the success of the business. The profit share bonus is based on company performance and typically paid out in March and September.

Joining us also brings many social benefits. We have a full social calendar with Spring activity days, Christmas events, a 2-day Summer event and 4 Newton-sponsored weekends a year.

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Marketing Manager - Consumer, Newton

At Newton, we are excited to invite applications for the role of Senior Marketing Manager - Consumer. In this critical position, you will be the architect behind our marketing strategies that drive growth within our Consumer Cluster. If you thrive in a collaborative environment and have a proven track record in B2B professional services, this opportunity might be the perfect fit for you. You'll work closely with our Senior Partners and Consulting leaders to create impactful marketing that resonates with our target audiences. Your responsibilities will include translating our ambitious growth strategies into actionable marketing campaigns, leading a talented marketing team, and designing communications strategies for significant outreach programs. As a Senior Marketing Manager at Newton, your strategic insight will ensure a substantial return on investment from all marketing activities. We value strong relationship-building skills, and you will be expected to engage with senior leadership effectively, advocating for innovative marketing approaches. Ideal candidates will hold a degree or a CIM marketing qualification and possess substantial experience in marketing leadership roles, particularly within environments focusing on high-value sales. The nurturing support at Newton does not stop after you join; expect feedback, mentoring, and opportunities for personal growth and professional advancement. We're not just looking for someone to fill a role; we want a marketing leader who can inspire confidence and positively reshape our marketing strategies. With our attractive salary and comprehensive benefits, including profit-sharing and equity schemes, you can expect to play a pivotal role in our organization's success. Are you ready to take the next step in your marketing career with us?

Frequently Asked Questions (FAQs) for Senior Marketing Manager - Consumer Role at Newton
What qualifications are needed for the Senior Marketing Manager - Consumer position at Newton?

To be considered for the Senior Marketing Manager - Consumer role at Newton, a degree is preferred, although a CIM marketing qualification will also be acceptable. The most critical aspect is having significant marketing leadership experience, especially within B2B professional services environments that emphasize complex propositions and high-value sales.

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What are the main responsibilities of a Senior Marketing Manager - Consumer at Newton?

As the Senior Marketing Manager - Consumer at Newton, your primary responsibilities will include translating growth strategies into effective marketing frameworks, leading a talented marketing team, designing large-scale communication strategies, and ensuring all marketing investments yield measurable returns. You'll also be expected to present regularly to the leadership team and serve as a trusted advisor.

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How does Newton support career growth for Senior Marketing Managers?

Newton is dedicated to the development of its team members. Senior Marketing Managers will have access to mentorship and support from senior directors, regular appraisals, and opportunities for professional development through stretching projects. Additionally, career progression is prioritized with ongoing feedback and support from dedicated Development Managers.

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What type of marketing experience is preferred for candidates applying for the Senior Marketing Manager - Consumer role?

Candidates applying for the Senior Marketing Manager - Consumer position should have a strong background in delivering compelling marketing strategies and campaigns, with specific experience in event management that develops relationships with c-suite audiences. Proven success in positioning B2B services in competitive markets is essential.

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What benefits can be expected in the Senior Marketing Manager - Consumer position at Newton?

Newton offers a highly competitive salary and an attractive benefits package including Life Assurance, Income Protection, pension contributions, and 29 days of holiday (excluding bank holidays). Additionally, employees benefit from profit share and equity schemes, which allow team members to participate in the company's financial success.

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Common Interview Questions for Senior Marketing Manager - Consumer
Can you describe your experience leading a marketing team?

When answering this question, focus on specific examples where you successfully managed a team toward achieving marketing goals. Highlight your leadership style, how you foster collaboration, and any key metrics that demonstrate your team's performance under your guidance.

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How do you approach designing a marketing strategy for complex propositions?

Discuss your analytical process for understanding market needs and customer insights that inform your strategy. Emphasize your strategic thinking and how you break down complex propositions into actionable marketing steps.

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What strategies do you use to measure the success of your marketing campaigns?

Share specific metrics you focus on, such as ROI, engagement rates, and lead conversion rates. Explain how you gather data and adjust strategies based on what the data reveals about campaign performance.

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How do you ensure your marketing messages resonate with c-suite audiences?

Talk about your approach to understanding the priorities and pain points of c-suite executives. Provide examples of how you've tailored messaging and communication styles that speak directly to their needs and challenges.

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What is your experience with managing budgets for marketing initiatives?

Outline your experience in budgeting, including how you allocate funds across different campaigns and measure the effectiveness of expenditures. Resistance to overspending and how you adapt to financial constraints can also be valuable points.

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Can you provide an example of a successful event you managed?

Describe an event you led from conception to execution. Include details such as planning, coordination with vendors, speaker selection, and how you measured its success. Aim to demonstrate strong organizational and project management skills.

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How do you stay updated on the latest marketing trends and tools?

Share resources you utilize to stay informed, such as industry publications, networking with peers, or attending professional events. Emphasize your proactive approach to continuous learning and adapting to new marketing challenges.

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What role do you believe a marketing manager plays in a company's growth?

Discuss the strategic importance of marketing management in identifying opportunities, driving brand awareness, and generating leads that contribute to bottom-line growth. Use past experiences to underscore your point.

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How do you handle conflicts within your marketing team?

Describe your conflict resolution style, focusing on communication and empathy. Provide a real-life example of a conflict you've faced and how you resolved it to strengthen teamwork and collaboration.

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What is your approach to collaborating with other departments to ensure marketing objectives align with business goals?

Explain how you engage with cross-functional teams to align on shared goals. Stress the importance of open communication and mutual respect in fostering productive working relationships that enhance company-wide success.

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DATE POSTED
March 25, 2025

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