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Director, Product, Measurement & Data

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal is seeking a Director to join our Product, Measurement & Data team. This role will be instrumental in designing and delivering the next generation of measurement and optimization solutions that power NBCUniversal’s ad platforms and enable smarter investment decisions for advertisers.

This is an ideal role for someone with a strong technical foundation in data science, measurement, and decision science, combined with product strategy acumen. You will be responsible for architecting and delivering end-to-end measurement and optimization capabilities, ensuring they scale seamlessly across NBCUniversal’s ad ecosystem.

As a key leader, you will define the roadmap and technical vision for NBCUniversal’s performance measurement and optimization products. You will work closely with Data Science, Engineering, Product, Sales, and Strategy teams to deliver solutions that drive real business outcomes and enable performance-driven media buying.

Responsibilities:

  • Define and drive the product strategy and roadmap for NBCU’s measurement and optimization solutions, including experimentation, attribution, incrementality, and in-flight optimization.
  • Lead the solutioning and system design for new measurement and optimization products that enhance advertiser decision-making and improve campaign performance.
  • Architect and design the integration of measurement and optimization capabilities within NBCUniversal’s ad platforms, ensuring interoperability across planning, targeting, activation, and reporting workflows.
  • Translate validated models and methodologies—such as incrementality testing, uplift modeling, and attribution—into production-grade solutions, in partnership with Data Science and Engineering teams.
  • Act as the bridge between cross-functional teams, ensuring alignment on product priorities, technical requirements, and roadmaps.
  • Lead cross-functional discovery sessions and technical design workshops, gathering business and functional requirements to develop scalable solutions for internal teams as well as external partners.
  • Ensure NBCU’s measurement products generate actionable insights that directly power optimization systems, enabling smarter planning, targeting, and activation decisions.
  • Develop frameworks that leverage insights, experimentation, and predictive modeling to continuously refine advertiser strategies and maximize campaign outcomes.
  • Oversee the end-to-end product lifecycle—from prototyping to production deployment—with a focus on scalability, reliability, and operational efficiency.
  • Ensure all solutions adhere to data privacy and governance standards, integrating seamlessly with NBCU’s data collaboration environments.

Qualifications

Qualifications:

  • 6+ years of experience in product management, data science, or analytics engineering, with a focus on measurement and optimization in the digital media or ad tech industry.
  • Proven track record of designing and delivering scalable measurement and optimization solutions that drive business impact.
  • Deep expertise in marketing science methodologies, including incrementality, causal inference, attribution modeling, and optimization techniques.
  • Proficiency in data science and decision science frameworks, with hands-on experience applying machine learning and statistical modeling to real-world business challenges.
  • Demonstrated ability to lead cross-functional teams, driving complex initiatives from ideation through execution.
  • Strong communication and storytelling skills, with the ability to translate complex technical concepts into clear business value propositions.
  • Strategic thinker with the ability to bridge product strategy, system architecture, and business outcomes in a complex, evolving marketplace.
  • Passion for performance-driven media and a desire to transform advertising through smarter decisioning and optimization.

Eligibility Requirements:

  • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered.
  • Must have unrestricted work authorization to work in the United States now and in the future.
  • Must be 18 years or older.

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $130,000 - $200,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$165000 / YEARLY (est.)
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$130000K
$200000K

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What You Should Know About Director, Product, Measurement & Data, NBCUniversal

Join NBCUniversal as the Director of Product, Measurement & Data, a pivotal role that shapes the next generation of measurement and optimization solutions for our extensive ad platforms. With your robust technical expertise in data science and a knack for product strategy, you'll architect solutions crucial for empowering advertisers in making informed investment choices. This isn’t just about data; it's about crafting real business outcomes through innovative product vision and strategy. Collaborating with talented teams across Data Science, Engineering, and Sales, you'll ensure that our measurement capabilities integrate seamlessly into the NBCUniversal ad ecosystem. You will spearhead efforts in experimentation, attribution, and incrementality while leading the charge for optimizing media buying decisions. Your strategic mindset will guide the product lifecycle from ideation to deployment, always keeping user privacy and compliance at the forefront. If you have over 6 years of experience and a strong background in marketing science methodologies, this is your opportunity to make a lasting impact in the dynamic world of digital media.

Frequently Asked Questions (FAQs) for Director, Product, Measurement & Data Role at NBCUniversal
What responsibilities does the Director of Product, Measurement & Data at NBCUniversal handle?

As the Director of Product, Measurement & Data at NBCUniversal, you'll define product strategies and roadmaps for measurement and optimization solutions, lead product design and implementation, and collaborate with cross-functional teams to enhance advertiser decision-making. Your role includes developing frameworks for predictive modeling and ensuring all solutions comply with data privacy standards.

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What qualifications are needed for the Director of Product, Measurement & Data position at NBCUniversal?

Candidates for the Director of Product, Measurement & Data role at NBCUniversal should have at least 6 years of experience in product management or analytics, with a strong foundation in data science and marketing methodologies. Proficiency in machine learning and statistical modeling is essential, along with excellent communication skills to articulate complex concepts effectively.

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What does the ideal candidate for NBCUniversal's Director of Product, Measurement & Data role look like?

The ideal candidate for the Director of Product, Measurement & Data at NBCUniversal will combine technical knowledge in data science with strategic vision in product management. You should be a strategic thinker with proven experience in cross-functional leadership, capable of driving innovative measurement solutions and optimizing advertising strategies.

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What can I expect from the work culture as a Director of Product, Measurement & Data at NBCUniversal?

At NBCUniversal, as the Director of Product, Measurement & Data, you can expect a collaborative and inclusive work culture. The company prioritizes diversity through its initiatives and encourages employees to bring their best selves to work. You will engage in meaningful projects that truly shape the future of advertising while being supported in your professional growth.

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What are the long-term incentives for the Director of Product, Measurement & Data at NBCUniversal?

As the Director of Product, Measurement & Data at NBCUniversal, you will receive a competitive salary range of $130,000 - $200,000 along with performance bonuses and long-term incentives. Additionally, you'll have access to comprehensive benefits including health insurance and tuition reimbursement, reinforcing NBCUniversal's commitment to employee well-being and development.

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Common Interview Questions for Director, Product, Measurement & Data
Can you explain your experience with measurement and optimization solutions?

That's a great question! Your response should highlight specific projects where you successfully designed and implemented measurement solutions, emphasizing the metrics you tracked and the impact on business objectives.

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How do you approach cross-functional team collaboration in product development?

Discuss your experience working with diverse teams, describing how you build consensus and ensure all voices are heard. Share specific examples of successful collaborations that led to effective product outcomes.

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What methodologies do you use for incrementality testing?

Mention specific methodologies you've implemented, such as A/B testing, causal inference models, or uplift modeling. Discuss the results and how these methodologies guided decision-making for campaigns.

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Describe a challenging project you've managed and how you overcame obstacles.

Choose a project with substantial hurdles. Break down the challenges, your strategic thinking process, and the solutions you implemented, showing your adaptability and leadership skills.

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How do you stay current with trends in data science and advertising technology?

Mention specific resources such as industry publications, webinars, or conferences you follow. Discuss how staying informed has influenced your work and contributed to successful product strategies.

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How would you ensure compliance with data privacy standards in your product development?

Emphasize your understanding of data privacy regulations and your approach to integrating these standards into the product lifecycle. Provide examples of how you ensure compliance while maintaining functionality.

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What are the key elements of a successful product roadmap?

Identify essential elements such as clarity of vision, stakeholder engagement, agile adaptability, and metrics for success. Discuss your experience developing effective roadmaps that demonstrate these qualities.

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Can you give an example of using data to drive business decisions?

Share a specific case where data insights led to a business strategy or decision, detailing the analysis process and the resulting impact it had on the organization.

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How do you communicate complex technical concepts to non-technical stakeholders?

Highlight your ability to distill complex information into relatable terms. Discuss a specific instance where effective communication improved stakeholder understanding and decision-making.

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What excites you most about the role of Director, Product, Measurement & Data at NBCUniversal?

Share your passion for innovation in data-driven advertising and how NBCUniversal’s commitment to diversity and impactful content resonates with your professional values and aspirations.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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