Senior Director, Nexxen Measurement Product Management

As the Senior Director of Nexxen Measurement Product Management, you'll be responsible for developing and evolving our measurement solutions to provide actionable insights into advertising effectiveness across various media channels including display, mobile, and connected TVs. You'll also spearhead the enhancement of data integrations and maintain compliance with privacy regulations, ensuring our measurement strategies are both relevant and effective.

To qualify for the Senior Director role at Nexxen, you'll need over a decade of experience in product management within the ad tech industry. A strong understanding of measurement methodologies, data platforms, and client collaboration is essential. You'll also benefit from excellent presentation skills, and the ability to translate complex data into actionable insights. Experience with developing data-driven products and leading client presentations is crucial.

The Senior Director of Nexxen Measurement Product Management plays a crucial role in revolutionizing how advertisers measure their campaigns' effectiveness. By building comprehensive strategies for data usage across various platforms and developing standardized measurement tools, you will directly influence the success of advertising campaigns and enhance our clients' overall experience with data insights.

The ideal candidate for the Senior Director position at Nexxen is someone who has extensive experience in the ad tech industry, particularly in measurement and data products. They should possess strong leadership skills, an analytical mindset, and the ability to work collaboratively across departments. Additionally, a passion for innovation in advertising and measurement will set you apart.

At Nexxen, the culture emphasizes collaboration, curiosity, and customer focus. As a Senior Director, you will work closely with cross-functional teams, including engineering, sales, and marketing, creating a dynamic environment where idea-sharing and innovative approaches thrive. This collective effort drives our commitment to transforming advertising solutions.

When answering this question, think about specific projects where you've created or improved measurement tools. Detail your role in the development process and the impact these solutions had on advertisers' ability to measure campaigns effectively. Show how your contributions aligned with the goals of the company.

Discuss your approach to gathering customer feedback and market research to inform your prioritization process. Emphasize the importance of understanding user needs and recommend using frameworks like Jobs To Be Done to ensure that the features you prioritize will deliver the highest value to clients.

Share specific examples of challenges related to ad measurement you have encountered, such as standardization issues or data compliance. Explain how you approached these challenges with innovative solutions or by collaborating with teams, demonstrating your problem-solving and analytical skills.

Talk about your experience monitoring industry regulations such as GDPR and CCPA. Discuss the proactive measures you've taken in product development—like embedding privacy-friendly methodologies into your measurement solutions—to ensure compliance without sacrificing effectiveness.

It's crucial to relate your communication style to the audience. Illustrate your use of analogies or visual aids to simplify complex concepts. Mention your experience giving presentations that bridge the gap between technical teams and clients, ensuring everyone can understand the value of your solutions.

Discuss specific methodologies you've used to gather customer feedback, such as surveys, user interviews, and A/B testing. Explain how you synthesize that feedback into actionable insights that guide product development and improve current offerings.

Describe your approach to designing and implementing data integrations that facilitate seamless access to data across systems. Share specific instances where your work has led to improved campaign reporting and data analysis for clients, showcasing your technical expertise and leadership skills.

Share your methods for keeping abreast of industry trends, such as attending conferences, participating in webinars, or engaging with industry publications. Highlight any specific insights you've gained from these activities that you have applied to your work in ad tech.

Emphasize the importance of collaboration in product management roles. Describe ways you've successfully collaborated with departments like engineering, analytics, and marketing to create comprehensive and effective measurement solutions that meet diverse needs.

Express your vision on evolving trends and technologies affecting advertising measurement. Discuss aspects like the increasing role of AI, the importance of privacy compliance, and the need for holistic audience insights to ensure relevance in future measurement solutions.