Product Marketing Director

As a Product Marketing Director at Norm Ai, your primary responsibilities include defining messaging and positioning for our products, driving product launches, enabling the sales team with effective materials, crafting compelling narratives, and researching market trends. You'll ensure that our products resonate well in the market by collaborating cross-functionally with product and sales teams.

To qualify for the Product Marketing Director role at Norm Ai, candidates should have 8+ years of product marketing experience, ideally in enterprise SaaS. A proven track record of positioning and launching B2B products, experience with sales enablement materials, and the ability to translate complex concepts into simple messaging are essential.

The salary range for the Product Marketing Director at Norm Ai is between $175,000 and $250,000 annually, depending on individual qualifications, skills, and experience. This does not include equity options and comprehensive benefits packages that enhance overall compensation.

The ideal candidate for the Product Marketing Director role at Norm Ai will have excellent messaging and positioning skills, the ability to distill complex ideas into engaging narratives, deep customer empathy, and a strong understanding of the regulatory technology market. Prior experience working closely with sales teams to drive enterprise deals is also beneficial.

The Product Marketing Director at Norm Ai will work in a fast-paced, early-stage startup environment. This role requires adaptability and creativity as you will be tasked with driving product marketing efforts in a dynamic setting, surrounded by innovative minds and top-tier talent.

When defining product messaging for complex solutions, start by deeply understanding the customer journey and their pain points. Utilize feedback from sales interactions and market research to create relatable narratives that connect the product’s benefits directly to the user's needs.

Certainly! Discuss a specific launch where you crafted the go-to-market strategy, collaborated with various departments, and used data to track success post-launch. Highlight metrics such as increased adoption rates or revenue growth as a result of your efforts.

I create tailored sales enablement materials like battle cards and pitch decks that cater specifically to the sales team's needs. Additionally, I conduct training sessions to help the team understand the product’s value and messaging for better communication to potential clients.

I regularly engage in industry publications, attend relevant webinars and conferences, and leverage network connections. This continuous learning allows me to keep a pulse on trends and adjust the product marketing strategy accordingly.

I consider feedback as an opportunity for improvement. I engage stakeholders early in the process, ensuring they feel heard. I analyze the feedback critically and make adjustments while maintaining our core messaging to keep it aligned with our goals.

My process involves both quantitative and qualitative research methods. I analyze data from existing clients, conduct surveys, and engage in discussions with potential customers and industry experts, ensuring I capture comprehensive insights to inform our strategies.

Case studies are vital as they provide real-world examples of client success, illustrating how our solutions solve their challenges. They build credibility and trust, serving as effective tools for both marketing and sales teams to engage prospects.

I measure the success of marketing initiatives through key performance indicators (KPIs) such as customer acquisition rates, pipeline growth, and engagement metrics. This data helps to understand what works and adjust strategies for better outcomes.

I thrive in cross-functional teams, having collaborated with product management, sales, and customer success closely. I believe open communication and defined objectives help to align our efforts effectively, ensuring everyone is working toward a common goal.

I'm passionate about how AI can transform compliance. Norm Ai's mission to set industry standards excites me, and I see a great fit for my expertise in driving product marketing in an environment that values innovation and creativity.