Marketing and Business Development Executive

As a Marketing and Business Development Executive at Norton Rose Fulbright, you will be responsible for collaborating with lawyers on client development content, managing bids and submissions, and creating high-quality marketing materials. Additionally, you’ll oversee awards submissions, coordinate publications, and support PR and digital marketing initiatives. You’ll also assist in managing events and support business planning to achieve strategic goals.

To be a successful Marketing and Business Development Executive at Norton Rose Fulbright, candidates should ideally possess a degree in marketing, business, or a related field, along with relevant experience in business development within the legal or professional services sector. Strong communication writing skills, attention to detail, and the ability to work collaboratively with diverse teams are crucial for success in this role.

The Marketing and Business Development Executive plays a vital role in client development by crafting tailored marketing strategies, managing bid processes, and ensuring consistent messaging across communications. By conducting market research and collaborating with business services, you’ll help identify client needs and enhance our overall approach to attracting and retaining clients.

A day in the life of a Marketing and Business Development Executive at Norton Rose Fulbright may include reviewing and drafting marketing documents, planning events, collaborating with regional teams on press releases, and tracking actions arising from pitches. You’ll also spend time updating marketing materials and working with the BD Manager on strategic initiatives that enhance the firm's profile and client engagement.

Skills that are beneficial for a Marketing and Business Development Executive at Norton Rose Fulbright include excellent communication abilities, strong organizational and project management skills, proficiency in digital marketing platforms, and a knack for creative problem-solving. Additionally, understanding market trends and being able to adapt to rapidly changing environments are vital competencies for this role.

When answering this question, provide specific examples of your past roles related to business development, focusing on projects that required collaboration with legal teams, bidding processes, and marketing campaigns. Highlight your achievements and any innovative strategies you implemented.

Demonstrate your organizational skills by discussing your methods for prioritizing tasks, such as using project management tools, setting timelines, and communicating with team members. Provide examples of how your approach has led to successful project outcomes.

Explain your process for crafting bids, emphasizing research, collaboration with legal professionals, and your ability to align proposals with client needs. Share an example of a successful bid you worked on and the strategies you implemented.

Discuss your methods for researching market trends, such as subscribing to industry publications, participating in webinars or networking events, and leveraging data analytics. Emphasize the importance of staying informed to craft effective marketing strategies.

Outline your experience by detailing the campaign's goals, the planning process, key stakeholders involved, and the results achieved. Focus on your ability to manage various elements, including content creation and performance metrics.

Talk about your understanding of brand guidelines and how you apply them in various contexts. Share specific experiences where you successfully maintained brand consistency across different marketing materials and platforms.

Highlight the importance of collaboration in business development by sharing examples of how you’ve worked effectively with cross-functional teams. Emphasize communication and coordination when achieving shared objectives.

Describe your approach to vendor management, including how you scope out potential partners, negotiate contracts, and ensure that all logistical details align with the event's needs. Use an example to illustrate your effectiveness in managing such relationships.

Explain your approach to managing client feedback by discussing how you actively seek input post-pitch and use it constructively to refine future proposals. Provide an example of how you incorporated feedback into your workflow.

Discuss specific metrics, such as engagement rates, conversion rates, and ROI, that you track to measure the effectiveness of marketing initiatives. Share an example of a successful marketing initiative and the metrics used to evaluate it.