Manager, Marketing ROI & Effectiveness

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

The Marketing ROI and Effectiveness Manager will support PayPal in building of a best-in-class measurement capabilities to that result in improved marketing effectiveness and ROI. This individual will work closely with analytics, technology, and marketing functions to develop solutions and support change management that enable the organization to leverage analytical insights to make better planning and allocation decisions. This individual will also support our senior team members in providing performance management updates to finance leadership.

Job Description:

Context:
PayPal has established The Marketing ROI and Effectiveness team within the Consumer / Marketing organization to develop and implement a high-fidelity ROI measurement framework, to power better decision-making by commercial and marketing leaders.

Job Description:
The Marketing ROI and Effectiveness Manager will support PayPal in building of a best-in-class measurement capabilities to that result in improved marketing effectiveness and ROI. This individual will work closely with analytics, technology, and marketing functions to develop solutions and support change management that enable the organization to leverage analytical insights to make better planning and allocation decisions. This individual will also support our senior team members in providing performance management updates to finance leadership.

Responsibilities: 
•    Measurement Framework: Formulate, develop, and implement solutions and tools (Marketing Mixed Model, Data-Driven Attribution, Incrementality Testing) to improve marketing measurement.
•    Customer Success: Collaborate with marketing functions (e.g. integrated marketing, paid media, CRM) to develop learning agendas that will address their needs for new and ongoing in-market efforts.
•    Marketing Insights: Analyze ongoing marketing performance results to identify trends and distill insights into actionable takeaways to support marketing teams in achieving defined business targets.
•    Optimization Recommendations: Support our senior team members in delivering strategic findings and recommendations to executive leaders to inform decision-making and strategy adjustments.
•    Budget Management: Provide updates to our finance leadership to demonstrate effective and efficient marketing investment management.
 
Qualifications and Requirements: 
•    Candidate should have 5-10 years of relevant experience, including time at a brand organization.
•    Hands-on experience developing, implementing, and delivering Marketing Mix Models, Incrementality Testing, and Fractional Attribution (e.g. DDA, MTA).
•    Functional experience in a customer-facing role actively supporting marketing and media teams to utilize measurement solutions and tools to attribute contribution and optimize investments. 
•    Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect efforts with broader business objectives and strategic priorities. 
•    Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.  
•    Experience in financial services / payment industry is a plus 
 

Subsidiary:

PayPal

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$82500 to $187990

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.