Head of Gamification

As the Head of Gamification at Playson, your primary responsibilities include overseeing the full strategic lifecycle of promotional mechanics, identifying product opportunities that create competitive advantages, and collaborating with various teams to ensure the successful rollout of features. You will also lead stakeholder alignment and monitor KPIs that truly reflect player engagement and retention.

To excel as the Head of Gamification at Playson, candidates should have at least 5 years of product ownership experience in B2B iGaming, ideally with a background in real-money slots. Proven success in shipping promo mechanics and a strategic mindset are essential, along with fluency in KPIs, A/B testing, and behavioral data.

The Head of Gamification plays a crucial role in shaping the direction of the company by influencing product strategy and aligning cross-functional teams on key initiatives. Your insights and decisions will directly impact how Playson delivers engaging experiences that resonate with players and drive profitability.

Success in the Head of Gamification role at Playson requires exceptional leadership skills, the ability to synthesize complex ideas into clear narratives, and competence in balancing strategic vision with practical execution. Being a confident presenter and adept at stakeholder engagement is critical to advocate effectively for product priorities.

Playson offers an attractive benefits package for the Head of Gamification, including a transparent quarterly bonus system, flexible work schedules, unlimited paid vacation and sick leave, reimbursement for professional development courses, and access to cutting-edge tools for continuous growth.

When developing promotional mechanics, I prioritize aligning the features with player psychology and market trends. It's essential to thoroughly analyze data and perform A/B testing to create scalable and engaging experiences that drive retention.

Absolutely! One notable example is when I implemented a jackpot system that combined progressive and mystery jackpots. By analyzing player behavior, we tailored the promotion to maximize engagement, resulting in a significant uplift in player retention and revenue.

I recommend focusing on specific KPIs like engagement rates, retention metrics, and player feedback. By analyzing these data points, I can assess the impacts of promotional features on overall player experience and operational success.

Teamwork is crucial! I believe in fostering collaboration across design, backend, and commercial teams to ensure a unified approach to product development. Open communication and alignment are key to successfully delivering engaging player experiences.

I stay updated by actively engaging with industry publications, attending conferences, and participating in networking events to connect with other professionals. I also analyze player feedback and market data to identify evolving trends within the gaming landscape.

Feedback is invaluable! I make it a priority to listen closely and evaluate feedback critically, using it to inform product decisions. I communicate findings back to my teams, ensuring we integrate player insights into our promotional strategies.

I start by clearly understanding the business objectives and target player segments. Then, I design promotional features that not only achieve those objectives but also enhance player engagement, ensuring that our goals align with the overall player experience.

I prioritize features by evaluating their potential impact on player engagement and aligning with strategic business goals. I also consider resource availability and market trends to ensure we stay ahead of the competition.

A scalable feature effectively meets player needs while being adaptable for different markets. It should utilize frameworks that allow easy adjustments, enabling us to launch rapidly and increase reach without requiring extensive rework.

Emotional engagement is critical as it builds a connection between the player and the game, enhancing the overall experience. By incorporating emotional elements within gameplay, we can create memorable experiences that drive player loyalty and sustained play.