Email Marketing Manager

The Email Marketing Manager at Proppel will be responsible for managing and optimizing Klaviyo flows and campaigns. This includes strategies for segmentation, integrations, and tracking to ensure impactful retention. Additionally, this role focuses on overseeing deliverability strategies, developing high-impact email marketing campaigns, and collaborating with various team members to create engaging content.

To qualify for the Email Marketing Manager role at Proppel, candidates should have at least 3 years of hands-on Klaviyo experience in the DTC e-commerce landscape. A strong understanding of email deliverability best practices is essential, as well as an analytical mindset with experience in optimizing email flows and managing large subscriber lists.

Essential skills for the Email Marketing Manager at Proppel include proficiency in Klaviyo, excellent communication skills, and a strong attention to detail. Familiarity with compliance standards such as CAN-SPAM is also important, along with the ability to troubleshoot and construct high-performing email layouts creatively.

Yes, prior experience in DTC e-commerce is highly beneficial for the Email Marketing Manager position at Proppel. Applicants should have a proven track record of developing, managing, and optimizing email marketing campaigns specifically tailored for direct-to-consumer brands.

Proppel offers a fully remote work environment, flexible paid time off, and the opportunity to work with top-tier clients in the US and UK. Additionally, employees have the flexibility to observe US holidays, ensuring a work-life balance that fosters creativity and productivity.

When answering this question, detail your specific experience with Klaviyo, mentioning campaigns you've managed, segmentation strategies you've implemented, and any insights you've gained from analyzing performance data.

Discuss your understanding of email deliverability best practices, including managing DNS settings, avoiding spam filters, and the importance of domain warming to maintain a strong sender reputation.

Explain your approach to A/B testing by discussing specific elements you change in campaigns, how you measure success, and what metrics you track to determine the effectiveness of different strategies.

Talk about how you segment email lists based on customer behavior, preferences, or demographic data, and how this segmentation affects your overall campaign strategy and performance.

Share details of a specific campaign, including your goals, the challenges faced, the strategies employed, and the results achieved to demonstrate your ability to create impactful email marketing.

Discuss how you utilize analytics to inform your email marketing decisions, including how you track key metrics and apply insights to optimize future campaigns.

Describe your strategy for collaboration, including how you communicate your vision, provide feedback, and ensure that the messaging aligns with the overall brand strategy.

Explain your awareness of compliance requirements and how you ensure that your campaigns remain within legal guidelines while still being effective in engaging customers.

Discuss your ongoing education and sources for staying informed about email marketing trends, such as industry blogs, webinars, or networking with other marketing professionals.

Describe the key performance indicators you focus on, such as open rates, click-through rates, and conversion rates, and how these metrics inform your future strategies.