Classics Product Marketing Intern

As a Classics Product Marketing Intern, you will be involved in various key responsibilities that include managing the product creation lifecycle, conducting market research, and facilitating discussions about consumer insights. You'll assist with showroom set-ups for sales meetings and participate in seasonal product review sessions while tracking and organizing product samples to help our Heritage Running, Court, and Fitness teams.

To qualify for the Classics Product Marketing Intern position, candidates must be currently enrolled in an undergraduate program with a focus on Business Management, Finance, or Supply Chain, and expect to graduate in Winter 2025 or Spring 2026. Additionally, a strong interest in sport and fashion, along with excellent communication and organizational skills, is essential for success in this role.

To stand out as a candidate for the Classics Product Marketing Intern role, showcasing your passion for sport and lifestyle is crucial. Highlight any relevant experiences, such as internships or projects that demonstrate your ability to manage multiple tasks and deadlines. In your application, articulate your curiosity about consumer trends and your analytical skills in market research.

The internship program for the Classics Product Marketing Intern includes an orientation, speaker series with business leaders, and various networking and professional development opportunities. Interns can also expect social activities and mentorship to enhance their experience and help them grow within the organization.

Essential skills for a Classics Product Marketing Intern include strong organizational abilities, excellent communication skills, and a keen attention to detail. Familiarity with Microsoft Office tools like Word, PowerPoint, and Excel will also be beneficial in managing product data and assisting with documentation throughout the internship.

In answering this question, consider sharing a specific example from a school project or previous internship where you conducted market research. Explain your methodology, what insights you gained, and how it positively impacted the outcome of the project, demonstrating your analytical approach.

Discuss how you assess the urgency and importance of each task. You can mention techniques you use such as making to-do lists or utilizing project management tools. Highlight any past experiences where strong prioritization led to successful project completion.

When answering why you are attracted to the Classics Product Marketing Intern position, focus on your enthusiasm for product marketing, sport, and lifestyle culture. Emphasize how this internship aligns with your career goals and your eagerness to contribute to the company’s product development efforts.

Explain your strategies for maintaining attention to detail, such as reviewing your work multiple times, having a checklist, or utilizing peer feedback. Provide an example of a situation where your attention to detail was crucial to achieving a successful outcome.

Use the STAR method to describe a teamwork experience. Outline the situation, your specific task, the actions you took to collaborate effectively, and the results of your joint efforts. Emphasize the importance of communication and collective problem-solving.

Discuss the importance of consumer insights in guiding product development and marketing strategies. Explain how understanding consumer needs can influence product features, marketing approaches, and ultimately business success, illustrating your understanding of the role.

Express your proficiency level with Excel, including any relevant functions you are comfortable with, like creating spreadsheets or using formulas. Share an experience where you used Excel for data analysis and how it benefited your past projects.

Stay informed about current trends in the sports industry and be ready to discuss one or two that interest you. Explain why you think it is significant, how it impacts consumers, and how you envision integrating that information into product marketing strategies.

Outline a structured approach you would take for conducting competitive analysis, like identifying key competitors, analyzing their product offerings, strengths, and weaknesses, and assessing market positioning. Mention how this analysis can help shape product strategies.

In your response, briefly describe the stages of the product creation lifecycle, including ideation, development, marketing, and launch. Highlight why each stage is essential, and indicate how your role as a Classics Product Marketing Intern would contribute to these stages.