Conversion Rate Optimisation (CRO) Analyst

Our mission and where you fit in

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 450,000 businesses globally, with 3 million+ users on the platform. We have no plans to slow down. 

There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

What your days might look like

We are seeking a highly motivated and detail-oriented Conversion Rate Optimisation (CRO) Analyst to join our team. In this role, you will be instrumental in driving improvements to our online user experience and maximising conversion rates. You will focus on a blend of daily operational tasks, in-depth analysis, and strategic projects, with a strong emphasis on maintaining data integrity and process efficiency.

As our CRO Analyst you’ll be working on:

• Standard Operating Procedures (SOP) Focus:
• Daily A/B Testing Reporting: Monitor and report on the performance of live A/B tests across all platforms. This includes creating and maintaining dashboards, and analysing data from Hotjar and other relevant tools.
• Daily Hotjar Analysis: Conduct daily reviews of Hotjar session recordings and analyse data from automation channels to identify user behavior patterns, areas of friction, and potential optimisation opportunities.
• Weekly Conversion Reporting: Generate and deliver weekly reports on key conversion metrics across all audience segments and markets. Ensure data accuracy and consistency, leveraging our established data infrastructure.
• Project Focus:
• End-to-End Tracking & Implementation: Lead the strategy, implementation, and maintenance of tracking solutions. Ensure seamless data flow and integration between various platforms to enable comprehensive data analysis and storytelling.
• Proactive Auditing & Risk Management: Identify potential risks and challenges in our current tracking and analytics setup. Conduct regular audits to ensure data accuracy, identify areas for improvement, and implement future-proof solutions.
• Dashboard Development & Maintenance: Design, develop, and maintain interactive dashboards to visualise key performance indicators (KPIs), track progress against goals, and provide actionable insights to stakeholders.
• Tracking Request Management: Manage and execute on incoming requests for new tracking implementations, including custom tracking for A/B tests, new funnel projects (e.g. hiring flows), and other business needs.
• Data Analysis and Insight:
• Analyse quantitative and qualitative data to identify trends, patterns, and opportunities for optimisation.
• Develop hypotheses, design and execute A/B tests, and analyse results to drive data-driven decisions.
• Communicate findings and recommendations to stakeholders in a clear and concise manner.

What you will bring

• Proven experience (2+ years) as a CRO Analyst or in a similar role focused on web analytics and optimisation.
• Strong understanding of A/B testing methodologies, statistical analysis, and best practices.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with user behavior analysis tools (e.g., Hotjar, Crazy Egg).
• Experience with tag management systems (e.g., Google Tag Manager).
• Familiarity with data visualisation and dashboarding tools (e.g., Looker Studio, Tableau).
• Solid understanding of how data flows across different digital platforms.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong attention to detail and a commitment to data accuracy and integrity.
• Ability to prioritise tasks, manage multiple projects, and meet deadlines.
• Excellent communication and presentation skills.

Preferred Skills:

• Basic understanding of HTML, CSS, and JavaScript.
• Experience with SQL or other database querying languages.

Key Performance Indicators (KPIs):

• Improvement in key conversion metrics (e.g., conversion rate, click-through rate, bounce rate).
• Accuracy and timeliness of daily and weekly reports.
• Successful implementation of tracking solutions and A/B tests.
• Proactive identification and resolution of data integrity issues.
• Effectiveness of dashboards in communicating insights and driving action.

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine.

The EH Way

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/careers/ 

In short, you’ll love working with us if:

• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including: 

• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Cashback offers and discounts on popular brands through our app.
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.

Are we a match? 

Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.