Senior Content Marketing Editor

As a Senior Content Marketing Editor at JCI, your core responsibilities include leading content creation across various channels, maintaining editorial oversight, managing a content calendar, and analyzing performance data. You will closely collaborate with the Content Marketing Lead, ensuring that all content aligns with our strategic goals and resonates with our B2B audience.

To be considered for the Senior Content Marketing Editor role at JCI, you should have extensive experience in content marketing or editorial management, strong writing and editing skills, and knowledge of SEO best practices. A Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or a related field is preferred, along with familiarity in using content management systems and analytics tools.

JCI is committed to fostering professional development for all employees, including the Senior Content Marketing Editor. You will have access to ongoing training opportunities, webinars on industry trends, and resources to enhance your storytelling and content optimization skills utilizing AI tools.

At JCI, Senior Content Marketing Editors rely on a variety of tools, including content management systems for organizing and publishing material, analytics tools to track performance metrics, and AI platforms for optimizing content creation. Familiarity with these tools is crucial for maximizing the effectiveness of your content strategy.

A typical day for a Senior Content Marketing Editor at JCI includes collaborating with team members to brainstorm new content ideas, managing the editorial process, reviewing and refining content for quality assurance, analyzing reports to understand content performance, and meeting with cross-functional teams to align strategies with business goals.

In your response, be specific about your past roles in content marketing, highlighting key responsibilities, such as managing teams or projects and any measurable outcomes, like increased engagement or improved SEO metrics.

Discuss your organizational strategies, such as using project management tools, maintaining a detailed content calendar, and effectively delegating tasks to team members while keeping communication open to ensure deadlines are met.

Describe the analytics tools you’re familiar with and how you interpret the data to refine content strategies. You might mention specific metrics you track, such as engagement rates, bounce rates, or conversion rates.

When answering, detail the objectives, strategy, execution, and results of the campaign. Highlight both your creative process and the data that demonstrated its success, like increased traffic or engagement.

Talk about your research methods, including staying updated with industry trends, audience feedback, and using data insights to craft content that meets audience needs and preferences.

Explain how you incorporate SEO best practices in your writing and strategizing, from keyword research to optimizing content for search engines while still ensuring it resonates with readers.

Discuss the importance of cross-functional collaboration, sharing examples of past teamwork that led to successful content outcomes and how you ensure alignment with business objectives across teams.

Share a specific challenge, such as tight deadlines or changing trends, and describe the proactive steps you took to tackle the issue and the positive outcome that resulted.

Demonstrate your awareness of current trends by mentioning developments such as the use of AI in content marketing, interactive content, or video storytelling, and explain why you find them impactful.

Convey your understanding of the emotional connection good storytelling creates, how it can engage audiences, foster loyalty, and drive conversions, supporting your answer with examples if possible.