GTM Technology and Systems Leader

The GTM Technology and Systems Leader at Sentry will be responsible for developing and executing a comprehensive GTM technology strategy, ensuring alignment with our diverse GTM motions such as direct sales and self-service. They will provide leadership in building a scalable GTM systems roadmap, fostering collaborative partnerships across various departments to enhance technology solutions, and maintaining the integrity and performance of existing GTM systems.

Candidates for the GTM Technology and Systems Leader position at Sentry need at least 8 years of progressive experience in managing GTM operations within a high-growth SaaS environment. Expert-level proficiency in Salesforce, along with strong project management skills and exceptional communication abilities, is required. Familiarity with business intelligence tools and relevant Salesforce certifications are also considered advantageous.

The GTM Technology and Systems Leader contributes to Sentry’s growth by optimizing our GTM tech stack, implementing best practices for system architecture and data governance, and driving operational efficiency. By ensuring accurate and reliable data, they empower our revenue teams to make informed decisions that align with the company's business objectives and ambitious growth plans.

The GTM Technology and Systems Leader at Sentry will work with a variety of tools including Salesforce, Marketo, Gong, and Looker, among others. They will also be involved in integrating these technologies with business intelligence platforms and will utilize cutting-edge AI technologies to enhance the GTM tech stack.

At Sentry, the work environment is hybrid, encouraging collaboration with designated in-office days to foster teamwork. The culture emphasizes autonomy and flexibility, allowing employees to thrive while contributing to the company’s mission of revolutionizing software monitoring technology in a dynamic and inclusive setting.

When answering this question, focus on specific technologies you've implemented or optimized in past roles. Highlight your understanding of how different tools interact within a GTM framework and your ability to adapt tech solutions to evolving business needs.

Explain your experience with data governance frameworks and the protocols you have established in previous positions. It's important to showcase your proactive approach to maintaining data accuracy and reliability, which is essential for decision-making.

Emphasize your interpersonal skills and previous experiences where you successfully partnered with various stakeholders. Discuss how you listen to their unique needs and translate them into actionable technology solutions that drive efficiency.

Share a specific example detailing the technology you introduced, the challenges faced, and the outcomes achieved. You want to highlight your problem-solving abilities and how the implementation positively impacted the organization.

Convey your passion for continuous learning, mentioning the resources you utilize such as webinars, industry publications, and online courses. Demonstrate how you apply this knowledge to enhance GTM processes.

Provide a specific instance where you've successfully streamlined a process, including the techniques you used and the measurable results. This showcases your ability to drive operational efficiency.

Discuss your organizational methods, such as using project management tools or prioritization techniques. It's beneficial to illustrate how these strategies have helped you meet deadlines without compromising quality.

Focus on key performance indicators (KPIs) you have used in the past to evaluate the effectiveness of implemented technologies. Explain how you monitor these metrics and adjust strategies accordingly.

Highlight the importance of user adoption and training programs. Describe how you ensure that end-users are equipped to fully utilize the systems, which is crucial for maximizing the impact of the technologies.

Share your passion for technology and problem-solving. Express how you enjoy the challenge of creating systems that streamline operations and enhance productivity, aligning with Sentry's mission to improve software development.