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GVP, Integrated Marketing

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Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re looking for a highly motivated, creative, and experienced Group Vice President of Integrated Marketing to lead and scale our global campaign programs and content marketing efforts.

Reporting directly to the Chief Marketing Officer, this leader will design and execute integrated marketing strategies that drive end-to-end performance—from awareness to demand—across global, regional, and business unit levels.

This is a high-impact leadership role requiring a combination of strategic thinking, operational rigor, storytelling, and cross-functional collaboration to deliver breakthrough results.

What you get to do in this role:

Lead, motivate, grow, and develop a team of world-class marketers, fostering a culture of elite work, agility, and innovation.
Set the strategic vision and roadmap for integrated marketing, ensuring alignment with ServiceNow’s overall business priorities.
Scale the success of the Put AI to Work campaign and launch next-generation, persona-driven programs that resonate with key audiences.
Work closely with brand, operations, product, strategic events, and field marketing leadership to elevate world-class programs and elite-level execution.
Drive the development and execution of tailored marketing programs for priority personas, ensuring a cohesive customer journey from awareness to demand.
Build and execute content strategies that translate insights, product messaging, and business goals into compelling narratives and actionable plans.
Oversee the creation of thought leadership, editorial experiences, and conversion-focused content that engages audiences at every stage of the funnel.
Show a deeply credible understanding of our product strategy and differentiation.
Partner with regional and business unit leaders to ensure marketing strategies are globally scalable and locally relevant.

Qualifications

Be a good human who wants to do great work that helps ServiceNow become the Defining Enterprise Software Company of the 21st Century.

Education and Experience:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
15+ years of experience in integrated marketing, with at least 5 years in a senior leadership role.
Proven track record of scaling global marketing programs and driving measurable business.
Experience leading teams responsible for global programs and content marketing.

Skills and Competencies:

Deep expertise in persona-driven marketing, with a strong understanding of the CIO, CHRO, CFO, CISO, and COO personas.
Exceptional strategic thinking with the ability to translate high-level objectives into actionable plans.
Demonstrated experience presenting to senior executives.
Strong storytelling and content creation skills, with a proven ability to craft compelling narratives and thought leadership.
A collaborative leadership style, with a demonstrated ability to work effectively across global teams and functions.
Analytical mindset and experience using data to inform decisions, optimize campaigns, and prove ROI.
Familiarity with modern marketing platforms and tools.
Intimate understanding of marketing best practices and emerging technology.
A strong network of marketing leaders and influencers in B2B enterprise technology.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $266,700 - $453,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

ServiceNow Glassdoor Company Review

4.5

ServiceNow DE&I Review

4.6

CEO of ServiceNow

Bill McDermott

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Average salary estimate

$360000 / YEARLY (est.)

min

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$266700K

$453300K

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What You Should Know About GVP, Integrated Marketing, ServiceNow

Join ServiceNow as the Group Vice President of Integrated Marketing and take the lead in crafting dynamic marketing strategies that resonate across the globe! Based in sunny Santa Clara, California, you’ll take on an inspiring role at a company committed to transforming how people work. As the GVP, you'll have the opportunity to guide a talented team of marketers while shaping impactful campaigns that drive results from awareness all the way through to demand. Collaborating closely with various teams, you'll set the strategic vision for integrated marketing and ensure our initiatives align with the broader company objectives. Your work will focus on elevating our iconic campaigns like 'Put AI to Work' and developing innovative, persona-driven content that captures attention. We're looking for someone who’s not just experienced but passionate about storytelling and can draw insights from data to optimize performance. You'll work alongside senior executives, championing a culture of growth, creativity, and teamwork. If you’re excited about leveraging AI and making meaningful contributions to a global marketing platform, this role at ServiceNow could be your next big adventure. Let's make the world work better together!

Frequently Asked Questions (FAQs) for GVP, Integrated Marketing Role at ServiceNow

What are the primary responsibilities of the GVP, Integrated Marketing at ServiceNow?

As the GVP, Integrated Marketing at ServiceNow, you will lead and scale global marketing initiatives, driving the strategic vision of the integrated marketing department. This includes directing the execution of campaigns, working collaboratively with cross-functional teams, and ensuring that marketing strategies are both compelling and results-driven. You will manage a talented team, crafting effective content strategies and elevating programs that engage and convert audiences.