Senior E-Mobility Business & Revenue Growth Manager (m/f/d)

As the Senior E-Mobility Business & Revenue Growth Manager at SIXT, you will oversee the marketing of our electric fleet while implementing a complete customer experience from booking to return. Your role also involves market analysis to discover growth opportunities and understanding price elasticities to develop strategic pricing actions based on customer insights. You will collaborate with internal teams to enhance our E-mobility initiatives continually.

Candidates for the Senior E-Mobility Business & Revenue Growth Manager role at SIXT should have a university degree in economics or management, or relevant commercial training with advanced qualifications. A background in marketing, pricing strategy, or business development is also essential. Familiarity with data analysis tools such as Microsoft Excel and SQL is highly beneficial.

To succeed as a Senior E-Mobility Business & Revenue Growth Manager at SIXT, being data-driven and analytical is crucial. You should possess strong problem-solving skills, a solution-oriented approach, and a willingness to learn. Excellent communication abilities in English are necessary, while knowledge of German would be a plus.

At SIXT, the environment for a Senior E-Mobility Business & Revenue Growth Manager is dynamic and collaborative, promoting teamwork across various departments. You will be working closely with marketing, operations, and revenue management teams, which encourages an entrepreneurial spirit and agility in executing E-mobility strategies.

SIXT provides a range of benefits for its Senior E-Mobility Business & Revenue Growth Manager, including 28 vacation days, flexible working hours, and a hybrid working model. Employees have access to health insurance, training opportunities for personal development, and discounts on various SIXT services, which enhances the overall employee experience.

When answering this question, share your approach to collecting and interpreting data. Mention specific tools you would use such as market research reports, competitor analysis, or customer surveys, and how this data informs pricing strategies and business development.

Focus on detailing each step of the customer journey, from initial contact through booking, vehicle pick-up, charging, and return. Highlight how seamless transitions between these stages improve customer satisfaction and loyalty.

Discuss any relevant experiences where you formulated or adjusted pricing strategies based on market analysis or customer insights. Provide examples of successful pricing initiatives you led and the results they achieved.

Identify potential obstacles such as customer adoption, regulatory challenges, and competition. Discuss how you would address these challenges through strategic planning and innovative marketing approaches.

Emphasize collaboration and effective communication as key elements. Describe instances where you have successfully worked with teams from marketing, operations, and product development to align goals and improve offerings.

Share techniques you use for staying informed, such as following industry news, attending conferences, or participating in webinars. This will show your commitment to continuous learning and adaptation to market shifts.

Offer a concrete example of a marketing strategy you analyzed and improved, explaining the data-driven decisions taken and the measurable outcomes achieved.

Discuss the concept of price elasticity and how understanding customer behavior can influence pricing strategies. Talk about how customer insights can lead to better pricing structures and potentially higher revenue.

Illustrate your method in evaluating performance metrics, determining the success of the initiative, and revealing insights that could drive further improvements.

Express your views on emerging trends in E-Mobility, potential technological advancements, and how you plan to leverage these in your role at SIXT to maintain a competitive advantage.