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Mid-Market Territory Manager

Who is Sonar?


Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.


We believe in developing great products that are supported by great internal teams and a strong culture.  We are highly committed and obsessed with the company, users, each other, and our open-source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. 


We remain deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. 


And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.


At Sonar, CODE is more than just an acronym; it's a mindset that defines daily operations.


Why You Should Apply: 


At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.


We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.


The impact you will have


Use your problem solving abilities and customer focus to evangelize the code quality management philosophy embraced by over 400,000 organizations. Utilize your proven sales skills to highlight product value, drive adoptions, and significantly expand our customer base.


Engage with developers, decision-makers, and procurement in diverse industries and company sizes. Seize this opportunity to directly influence the direction and processes of our Sales Team and organization as we grow. This is your chance to drive sales success and impact our upward trajectory!


What you will do daily
  • Employ value based selling to generate new leads and opportunities within an assigned set of Mid-Market accounts, representing the volume of prospects and customers that make up the high velocity sales motion at Sonar.
  • Build relationships with buyers and develop champions to land, and then expand our footprint across the organization by standardizing the use of Sonar.
  • Size and quote software licensing needs, negotiating and closing both new customers as well as upgrades to existing implementations.
  • Ensure continuous relationship management and successful renewal via proactive account management.
  • Conduct activities such as calls, emails, video/in person meetings and quarterly business reviews as needed.
  • Enable smooth customer onboarding and adoption throughout their entire journey with Sonar commercial products.
  • Work in both direct and indirect sales motions, partnering with channel managers and SDR’s to successfully multi-thread and maximize account penetration.
  • Support marketing efforts with account-based customer-focused marketing campaigns.
  • Proactively engage in building, growing and sharing sales team best practices.
  • Accurately capture and report all aspects of account and opportunity information in the CRM platform.
  • Utilize Salesforce to set daily activity and accurately forecast opportunity pipeline.


The experience you will need
  • Proven track record of success with 1-3+ years of experience in a B2B sales role.
  • Familiarity in supporting and selling to Mid-Market customers and managing and negotiating in a volume and velocity sales motion.
  • Proficiency in delivering value based messages, developing a business case and demonstrating ROI to engage and sell to different personas across the organization.
  • Ability to drive the sales process effectively through phone calls, emails, and virtual and onsite meetings.
  • Proven expertise in account planning and prospecting, using various channels and tools for prospecting, such as ZoomInfo, LinkedIn Navigator and 6sense. Focus on building and managing customer relationships, with a view to maximizing customer retention.
  • Experience using MEDDPICCC or other similar sales methodologies.
  • Salesforce.com lover - you know it and can’t imagine sales without it.
  • Customer centric focus - we want happy customers.
  • English spoken and written at a professional level.


The soft skills you will demonstrate
  • Solid communication and listening skills: handling objections and taking feedback and coaching.
  • Team player interested in seeing the company goals achieved alongside the team and individual goals.
  • Self-driven and proactive attitude.


Nice to have
  • Experience in a B2B sales role in a SaaS or subscription model.
  • Experience selling a software development tool to the development side of IT (technical product to a technical buyer).
  • Experience with selling and closing deals internationally.


Why you will love it here
  • Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!). 
  • Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains. 
  • We have a flexible work policy that includes a work-from-home day each week. 
  • We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
  • As the leader in our field, our products and services are as strong as our internal team members.
  • We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.


Benefits of working with Sonar
  • Flexible comprehensive employee benefit package that is 90% paid by the company.
  • We encourage usage of our robust time-off allocations.
  • We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
  • Generous discretionary Company Growth Bonus, paid annually.  
  • Fully paid parking in the heart of downtown Austin, Texas.
  • Global workforce with employees in 20+ countries representing 35+ unique nationalities.
  • We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.


We Value Diversity, Equity, and Inclusion:


At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.


We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.


We do not currently support visa candidates in the US.


Applications that are submitted through agencies or third party recruiters will not be considered. 

Sonar Glassdoor Company Review
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CEO of Sonar
Sonar CEO photo
Olivier Gaudin
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Average salary estimate

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What You Should Know About Mid-Market Territory Manager, Sonar

Are you ready to take your sales career to the next level? Join Sonar as a Mid-Market Territory Manager in the vibrant city of Austin! At Sonar, we’re passionate about preventing code quality and security issues from affecting production while amplifying developer productivity. Our solutions are utilized by over 7 million developers and 400,000 organizations worldwide, including well-known names like Microsoft and NASA. As a Mid-Market Territory Manager, you'll harness your proven sales skills to evangelize our code quality management philosophy among diverse customers. You'll focus on generating new leads, building strong relationships with buyers, and expanding our footprint within mid-market organizations. Your daily activities will include utilizing value-based selling techniques, managing software licensing needs, ensuring customer satisfaction, and actively engaging with potential clients. We’re here to support you as you cultivate champions for Sonar within each account you touch. You will thrive in our collaborative culture focused on continuous improvement, which stems from our roots in the open-source community. By joining Sonar, you'll play a critical role in shaping the future of how organizations manage their code quality. Our commitment to transparency, growth, and diversity makes this not just a job but a rewarding career path. If you’re excited by the prospect of working with a dedicated team and making a real impact, we’d love to have you onboard!

Frequently Asked Questions (FAQs) for Mid-Market Territory Manager Role at Sonar
What are the key responsibilities of a Mid-Market Territory Manager at Sonar?

As a Mid-Market Territory Manager at Sonar, your key responsibilities include generating new leads, managing relationships with buyers, and expanding the Sonar footprint across mid-market organizations. You'll focus on value-based selling, ensuring customer satisfaction, conducting regular business reviews, and collaborating with channel managers to maximize account penetration.

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What qualifications are needed for the Mid-Market Territory Manager position at Sonar?

To qualify for the Mid-Market Territory Manager role at Sonar, you should have 1-3+ years of experience in B2B sales, preferably in a volume sales motion. You need familiarity with selling to Mid-Market customers, proficiency in delivering compelling ROI messages, and a strong understanding of sales methodologies like MEDDPICCC.

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How does Sonar support the professional development of its Mid-Market Territory Managers?

At Sonar, we value a growth mindset and provide ongoing professional development opportunities for our Mid-Market Territory Managers. You’ll have access to training resources, mentorship, and the chance to participate in educational programs to continuously enhance your skills and knowledge.

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What is Sonar's approach to sales culture for the Mid-Market Territory Manager role?

Sonar promotes a dynamic and collaborative sales culture where Mid-Market Territory Managers are encouraged to share best practices, provide feedback, and work collectively towards common goals. We believe in empowering our team members to take initiative while also valuing teamwork and transparency.

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What are the benefits of working as a Mid-Market Territory Manager at Sonar?

As a Mid-Market Territory Manager at Sonar, you'll enjoy a comprehensive employee benefits package, a flexible work policy, and opportunities for advancement. We offer generous time-off allocations, a strong 401(k) plan with matching benefits, and encourage team bonding through our annual kick-off events.

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Common Interview Questions for Mid-Market Territory Manager
How do you approach generating new leads as a Mid-Market Territory Manager?

When generating new leads, I focus on understanding customer pain points and employing tailored solutions. I utilize various prospecting tools like LinkedIn Navigator to identify potential clients and I prioritize building authentic relationships. Successfully engaging with decision-makers and demonstrating how Sonar can specifically meet their needs is key.

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Can you describe a time you successfully closed a deal in a competitive environment?

In a competitive environment, I rely on thorough preparation and understanding the unique value proposition of our offerings. One instance involved differentiating Sonar’s features against competitors by showcasing our community support and robust results, which ultimately led to a successful close.

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What strategies do you use for effective account management?

Effective account management entails regular check-ins, understanding client needs, and proactive engagement. I maintain strong communication channels, conduct quarterly business reviews, and ensure the clients are consistently on track with their software implementations, thus enhancing overall satisfaction.

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How do you negotiate software licensing needs with potential customers?

Negotiating software licensing starts with understanding the customer's requirements and crafting a solution that provides value. I ensure transparency about pricing, and licensing terms, and showcase the ROI customers can expect, creating a win-win scenario for both parties.

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What do you believe is the most important quality for a successful Mid-Market Territory Manager?

The most important quality is being customer-centric. Understanding clients' challenges and placing their needs at the forefront drives long-term relationships. Coupled with perseverance and adaptability, these qualities help in navigating the dynamic nature of mid-market sales.

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Describe your experience with selling to technical buyers.

Selling to technical buyers requires clear communication of how our solutions directly enhance their processes. I utilize technical knowledge and relatable case studies to help them visualize the benefits, and also engage in discussions that address their specific challenges.

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How do you manage your sales pipeline effectively?

I leverage Salesforce to meticulously manage my sales pipeline. I set daily activities, track progress against targets, and regularly reassess my strategies based on the data insights, ensuring I’m always focused on high-potential opportunities.

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How do you handle objections from potential clients?

Handling objections starts with active listening. I try to understand the root concern and address it directly, often by providing additional information or resources that can alleviate their fears—this fosters trust and helps move the conversation forward.

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What role does teamwork play in the Mid-Market Territory Manager role?

Teamwork is vital; collaboration with channel managers and SDRs can maximize account penetration. Sharing best practices and successes helps achieve collective goals, plus it creates a supportive environment that fuels everyone’s success.

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Why are you interested in working for Sonar as a Mid-Market Territory Manager?

I am drawn to Sonar because of its commitment to enhancing developer productivity and the innovative solutions it offers. Being part of a team that significantly improves the software development process aligns with my passion for technology and customer success.

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As a company, we aim to have every developer and development team using our products for their code quality and security. The founders believed that building a great place to work with a strong culture would help us make this goal come true in fos...

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DATE POSTED
March 28, 2025

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