Senior Content Strategist

As a Senior Content Strategist at Spiria, your main responsibilities include developing and executing comprehensive content strategies that align with our business goals and audience needs. You'll create a variety of content, from blogs to sales enablement tools, and maintain our brand messaging. Additionally, you will be analyzing content performance and making strategic adjustments based on insights and best practices.

To apply for the Senior Content Strategist role at Spiria, you should have at least 5 years of experience in content strategy, particularly in a B2B context. A Bachelor's degree in Marketing, Communications, or Journalism is preferred. Proficiency in both French and English is essential, as you'll be collaborating with clients across North America.

At Spiria, we believe in the importance of work-life balance. Our hybrid work policy enables you to choose whether to work from home, in the office, or a combination of both. We also provide additional vacation days and personal health leave to ensure you can recharge and take care of your wellbeing.

In the Senior Content Strategist role at Spiria, you will create a diverse array of content, including SEO-optimized blogs, whitepapers, infographics, and videos. You will also craft sales enablement collateral, pitch decks, and key messaging to support our sales efforts throughout different stages of the customer journey.

At Spiria, our culture is rooted in collaboration, creativity, and technological innovation. We thrive on authentic interactions and value every team member's contributions. Located in the dynamic Mile-Ex district, you'll enjoy a vibrant environment that encourages professional growth and fosters a strong sense of community.

When developing a content strategy, I start by thoroughly understanding the business goals and target audience. This includes conducting market research and analyzing audience personas. From there, I prioritize content types that will resonate most and outline a distribution plan, ensuring alignment with SEO practices and measurable outcomes.

I stay updated on content marketing trends by following industry blogs, participating in webinars, and attending conferences. Engaging with online communities and networks also helps me gain insights and learn from other professionals' experiences to ensure I'm ahead of the curve.

I utilize various analytics tools to measure content effectiveness, focusing on metrics like engagement rates, traffic conversion, and lead generation. I regularly review this data to adjust our strategies, ensuring we constantly optimize for better results.

Ensuring brand voice consistency involves creating detailed content guidelines and tone of voice documents. I collaborate closely with the team to train them on these guidelines while regularly reviewing content to ensure it aligns with our established brand messaging.

One successful project was a multi-channel campaign aimed at generating leads for a new product launch. I coordinated the creation of blog posts, infographics, and webinars, driving traffic and engagement. The campaign resulted in a significant increase in leads and established our authority in the market.

A common challenge I’ve faced is aligning diverse stakeholders on content goals. I overcame this by facilitating workshops that clarified objectives and highlighting how cohesive messaging benefits everyone involved. This collaborative approach helped foster agreement and drive the project forward.

I have extensive experience integrating SEO into content creation. This includes performing keyword research, optimizing on-page elements, and crafting SEO-friendly titles and meta descriptions. I continuously analyze content performance to refine my strategy based on relevant SEO metrics and trends.

I use a variety of tools like HubSpot for CRM, content management systems for publishing, and project management platforms like Trello or Asana to track progress and collaborate with the team. These tools help streamline workflows and ensure transparency in our processes.

In professional content, I focus on blending data-driven insights with compelling narratives that resonate emotionally with the audience. I aim to illustrate real-world applications of our services while maintaining professionalism, ensuring to establish trust and authority throughout the storytelling process.

Collaboration is crucial in content strategy development. It allows for diverse perspectives and skill sets to contribute to a well-rounded strategy. Working closely with marketing, sales, and design teams helps ensure that produced content meets various needs and drives cohesive messaging.