Influencer Lead

Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. 

For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

Role & Responsibilities

You will play a key role in accelerating our USA growth as an expert on all things influencer marketing, scaling our programme in the US, UK and other regions. 

Influencer marketing is a huge awareness and growth lever, and we’re looking for someone to take it to the next level. This is an amazing opportunity for someone who has a track record of scaling paid influencer programmes in the USA, and is looking to transition into a Global role and/or own end-to-end channel strategy and management in a hyper-growth, creative environment.

Channel strategy:

• Develop and execute comprehensive always-on influencer marketing programmes in USA, UK and other regions, aligned with overall growth goals
• Identify key audiences to target through different channels and verticals
• Work closely with the Growth Team, aligning on key trading periods and promotions
• Manage the annual influencer marketing budget, optimising for core KPIs

Talent management: 

• Identify and lock in talent, negotiating fees and contract terms at speed to meet revenue targets
• Build and maintain strong relationships with influencers, agents, and other key stakeholders
• Scale long-term in-house partnerships, establishing an ambassador network for stronger ROI

Campaign management: 

• Brief, execute and oversee influencer campaigns from inception to completion
• Maintain overall influencer calendar, ensuring it ladders up to overall brand calendar
• Track and report on programme & talent performance, leveraging insights for strategy iteration

Team & agency management:

• Upskill the team, nurturing a best-in-class influencer squad (currently a team of 2)
• Manage USA & UK agency teams, ensuring high engagement and performance & seamless workflows with internal efforts

• Minimum 5 years of experience in influencer marketing

• Proven track record of scaling influencer programmes in the USA 
• DTC experience in high-growth brands (UK or USA)
• Experience managing campaigns across multiple platforms
• Deep understanding of social platforms, trends and influencer landscapes
• Excellent communication, negotiation and relationship-building skills
• Analytical mindset with the ability to interpret data and share actionable insights
• Unmatched attention to detail and organisation skills

What we will love about you:

• Depth of knowledge of the US market, particularly the US influencer scene
• Known for your strong communication skills and go-getter attitude
• Craves new challenges and doesn’t take no for an answer
• Able to build and maintain relationships because it just comes naturally to you
• Natural multitasker, you thrive in a fast-paced environments

• 25 days annual leave, plus bank holidays and an additional day for your birthday

• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Private Healthcare and Dental cover
• 1 Charity Day per year
• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Ross Fridays; dreamed up by our Head of Commercial, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.