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B2B & Product Marketing Manager (NA) - job 5 of 11

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The Visa Direct NA Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for Visa Direct. The product marketer will support full-funnel B2B marketing strategy, working closely with cross-functional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation. This role requires both strategic and creative thinking with excellent project management, communication and collaboration skills.

Seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building high-performing marketing programs and a proactive, solutions-oriented mindset.

Responsibilities:

Develop the B2B marketing strategy for key audiences collaborating closely with product, sales teams, internal and external agency partners
Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy.
Produce sales materials such as product sell sheets, pitch decks, FAQs, demos, videos, technical slides, and other assets that enhance client conversations.
Lead the execution of key tactics to generate leads marketing campaigns leveraging Visa’s paid, owned and earned channels
Organize measurement, lead management and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
Support activities around key events and develop bespoke activations to help drive our sales efforts
Manage the marketing budget and assist with the annual planning process

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About B2B & Product Marketing Manager (NA), Visa

The Visa Direct NA Marketing Team is on the lookout for an enthusiastic and innovative B2B & Product Marketing Manager to join their dynamic group in San Francisco. This isn't just any marketing role – it’s about championing the Visa Direct initiatives that pave the way for growth in our business. You’ll dive deep into crafting a comprehensive B2B marketing strategy, working hand-in-hand with cross-functional teams to understand and fulfill the needs of our core audiences. Your strategic mindset and creative flair will allow you to translate business goals into impactful marketing plans that drive revenue. We’re searching for someone who has a robust background in B2B product marketing and boasts a knack for producing high-performing marketing campaigns. Daily, you’ll collaborate with internal and external partners to create compelling messaging and marketing materials that resonate with our clients, such as sales sheets, pitch decks, and engaging videos. You will also take the lead on executing marketing tactics across multiple channels to generate leads and evaluate the success of your campaigns, making adjustments along the way to optimize performance. As part of the role, you'll manage the marketing budget and support activities around events to drive our sales efforts. If you have excellent project management skills, incredible communication abilities, and the passion to bring innovative solutions to the table, you’ll fit right in with the Visa Direct team and make a significant impact in this hybrid position.

Frequently Asked Questions (FAQs) for B2B & Product Marketing Manager (NA) Role at Visa

What are the primary responsibilities of a B2B & Product Marketing Manager at Visa?

The primary responsibilities of a B2B & Product Marketing Manager at Visa include developing a B2B marketing strategy tailored to key audiences, collaborating with sales and product teams, and creating marketing collateral such as pitch decks and product sell sheets. This role focuses on generating leads through effective marketing campaigns while measuring performance and optimizing strategies to enhance revenue results.