Product Marketing Manager

As a Product Marketing Manager at Storyteq, your responsibilities will include developing training sessions for sales and customer success teams, conducting market research to identify industry trends, and executing product launch strategies. You'll collaboratively work with cross-functional teams to ensure that our products resonate powerfully in the market.

To be successful as a Product Marketing Manager at Storyteq, you should have at least 5 years of experience in B2B product marketing, preferably within MarTech or SaaS domains. You'll need strong analytical skills, excellent communication abilities, and a knack for creative problem-solving in a fast-paced environment.

Storyteq is committed to your continuous improvement by offering training, courses, and conference opportunities. We believe in investing in our employees to enhance their skills and knowledge, ensuring that you succeed in your role as a Product Marketing Manager.

The work environment for a Product Marketing Manager at Storyteq is dynamic and collaborative. You'll be working in a hybrid setting, combining remote work with on-site days. We prioritize inclusivity and have a pet-friendly office, making it a welcoming space for everyone.

As a Product Marketing Manager at Storyteq, you will enjoy a competitive salary, employee stock ownership, 27 days of annual leave, hybrid working options, travel allowances, a bicycle lease plan, and access to mental health and wellbeing support. Plus, there are always office lunches and fun team outings!

When developing a product launch strategy, it's crucial to start by clearly defining your objectives and target audience. You'll want to analyze market trends, gather feedback from potential customers, and collaborate closely with cross-functional teams to ensure a cohesive approach. Present a detailed plan that outlines key messaging, promotional activities, and timelines for launch.

Certainly! Describe a campaign where you identified a particular pain point in the market, developed a targeted solution, and executed a multi-channel approach to reach your audience. Highlight your role, the strategies employed, and the results achieved, emphasizing metrics or KPIs that demonstrate success.

To conduct effective market research, I utilize a mix of qualitative and quantitative methods. This can include surveys, customer interviews, competitor analysis, and online tools to gather insights. It's essential to regularly share these insights with the sales and product teams to inform strategy and decision-making.

I believe in establishing a structured feedback loop. This involves regular check-ins with the sales team and utilizing customer feedback tools to gather data. I analyze this feedback carefully, prioritize actionable items, and communicate necessary changes back to the relevant teams. This helps create a culture of continuous improvement.

To train the sales team on new product features, I would develop comprehensive training sessions that explain the benefits and functionality. This would include hands-on practice, role-playing scenarios, and Q&A sessions to ensure comprehension. Ongoing support and resources will also be vital for reinforcement.

My approach to cross-functional collaboration includes regular communication and establishing shared goals. I ensure everyone understands their roles and contributions toward the common objective. Utilizing project management tools can aid in keeping everyone on the same page and maintaining accountability.

Success can be measured through several metrics, including sales growth, customer engagement levels, and market penetration rates. Tracking KPIs like these over a defined time frame post-launch can help assess the effectiveness of the initiative and guide future efforts.

Adapting marketing strategies in a fast-paced environment requires a flexible mindset and being attentive to changing market trends. I'm proactive about conducting ongoing research and having contingency plans ready, allowing me to pivot strategies efficiently while maintaining alignment with overall objectives.

Discuss a specific challenge you faced, how you identified it, and the steps you took to mitigate its impact. Highlight your problem-solving capabilities and the teamwork required to turn things around. Focus on the learnings and outcomes that resulted from overcoming the challenge.

Storytelling is central to product marketing because it helps convey the emotional and practical value of a product. Crafting compelling narratives around a product can resonate with customers, making it relatable and memorable. It's about framing the product within the customer's context and needs.