Account Executive, Mid-Market - job 1 of 2

An Account Executive, Mid-Market at Syndigo is responsible for prospecting and building new business opportunities, understanding client needs to articulate Syndigo’s value proposition, utilizing a consultative sales approach for conversions, and collaborating with various teams. This role requires actively engaging with decision-makers and managing a sales pipeline effectively.

To be considered for the Account Executive, Mid-Market role at Syndigo, candidates should have at least a Bachelor's Degree or equivalent experience and 3+ years in a quota-carrying sales role. Familiarity with Salesforce and strong negotiation skills are also key. A passion for retail or eCommerce is a plus!

The sales process for an Account Executive, Mid-Market at Syndigo generally starts with prospecting through various means like cold calls and emails. The AE then qualifies leads, conducts online or onsite meetings, demonstrates the SaaS platform, negotiates terms, and closes deals—all while managing the pipeline in Salesforce.

At Syndigo, Account Executives benefit from extensive support, including collaboration with operations and solution engineering teams to ensure effective service delivery. Ongoing training and access to sales technology tools also empower AEs to achieve their goals and maintain a robust pipeline.

The Account Executive, Mid-Market position at Syndigo offers flexibility within the United States, allowing for remote work while engaging with clients and collaborating with the team. This flexibility creates an ideal environment for productivity and work-life balance.

When asked about your sales approach as an Account Executive, highlight your consultative sales strategy. Discuss how you research your prospects, tailor your messaging, and how you work to understand client needs to demonstrate the value of the solution you're offering.

For qualifying leads in an outbound sales environment, discuss specific criteria you may focus on, such as budget, need, timing, and company fit. Provide examples of how you've successfully opened opportunities through effective qualification techniques.

Handling objections effectively requires understanding the prospect's concerns and responding thoughtfully. Share your strategies for overcoming objections, such as active listening, providing case studies, or demonstrating the ROI of your solution.

When talking about metrics, emphasize your focus on activity KPIs like calls made, meetings scheduled, and the conversion rate of opportunities. Relate these metrics back to how they've helped you meet or exceed quotas in previous roles.

In your response, detail a specific deal, focusing on the steps you took to navigate the sales process. Highlight how you identified needs, customized your solution, and ultimately closed the deal, along with the relationship built throughout the process.

Discuss your hands-on experience with Salesforce, including how you use it for tracking sales activities, managing your pipeline, and forecasting. Provide examples of how Salesforce has improved your sales processes or results.

When discussing networking strategies, talk about attending industry events, using social media platforms, and making meaningful connections in the retail and eCommerce sectors. Share how you've effectively leveraged networking in past roles to build a robust referral base.

For market research, discuss techniques such as leveraging tools like ZoomInfo, analyzing industry trends, and understanding competitive landscapes. Emphasize how this research informs your sales strategies and helps tailor your outreach effectively.

Illustrate your consultative sales approach by explaining how you prioritize building relationships, asking open-ended questions to uncover customer needs, and providing tailored solutions based on your findings.

When answering this question, express your enthusiasm for Syndigo's mission and values, and how your skills align with the company’s focus on innovation in product content delivery. Indicate your excitement about being part of a diverse team that impacts the eCommerce landscape.