Senior Specialist, PR & Brand Communications

The Senior Specialist in PR & Brand Communications at Taskrabbit will develop and execute PR plans that encompass various mediums including online, print, and broadcast. You’ll manage press inquiries, conduct outreach efforts, draft press materials, and coordinate closely with internal teams and our PR agency to maximize media coverage and support key brand initiatives.

To be a strong candidate for the Senior PR Specialist role at Taskrabbit, you should have at least 4 years of experience in marketing or events, especially within a PR or integrated marketing agency. Key skills include exquisite written and verbal communication, strategic thinking, excellent problem-solving abilities, and a proven track record in media relations and campaign management.

In the role of Senior PR Specialist at Taskrabbit, you’ll play a critical part in shaping the brand's voice and driving meaningful campaigns that align with our marketing strategy. Your efforts will not only enhance our market presence but also foster community connections, ensuring that Taskrabbit remains a top choice for users looking for home assistance services.

Taskrabbit prides itself on a collaborative, flexible, and innovative work culture. As a Senior PR Specialist, you'll be surrounded by supportive leaders and team members who are committed to diversity and inclusion. The remote-first environment encourages collaboration while valuing individual autonomy, allowing your creativity and expertise to shine.

Working as a Senior PR Specialist at Taskrabbit offers numerous opportunities for professional growth. You will gain valuable experience managing PR strategies and campaigns, enhance your media relations skills, and have the chance to collaborate with diverse teams. Additionally, Taskrabbit is committed to employee development, promoting a culture where your ideas can flourish and your contributions are recognized.

When answering this question, focus on specific examples where you successfully managed media relationships, pitched stories, or handled press inquiries that reflect your ability to engage effectively with the media landscape.

Share your approach to creating PR campaigns, mentioning critical steps like research, audience targeting, media outreach, and how you measure success. Provide examples of previous campaigns you've executed and their outcomes.

Discuss your methods for keeping informed about industry trends, such as consuming news, following thought leaders, or leveraging social media. Highlight how this knowledge translates into successful PR initiatives.

Present a specific instance where you navigated a press challenge, detailing the steps you took to resolve the situation and any lessons learned. Emphasize your composure and strategic thinking under pressure.

Elaborate on your experience working with different teams in a remote context, highlighting the communication tools you utilize to foster collaboration and ensure a seamless workflow across departments.

Discuss how you incorporate creativity into your PR strategies, whether through innovative story angles, unique press materials, or engaging formats. Include examples of how your creativity led to successful results.

Explain the metrics and tools you've used to track PR performance in previous roles, discussing any specific KPIs, reporting methods, and how you apply these insights to future strategies.

Articulate your understanding of diversity and inclusion in PR efforts, discussing how varied perspectives enrich storytelling, foster community connections, and enhance brand reputation.

Share your experience with crisis communication by providing a specific example of a crisis you managed. Highlight your communication strategies, decision-making process, and how you maintained brand integrity during the situation.

Take the opportunity to present any fresh ideas you might bring to promote Taskrabbit’s brand. Think about recent cultural trends, community partnerships, or innovative campaigns that align with Taskrabbit’s mission and values.