As the Associate General Manager at TILT, your primary responsibilities will include launching our market presence, onboarding key sellers such as influencers and retailers, and cultivating strategic partnerships. You'll also be in charge of executing go-to-market plans, leading local marketing efforts, and utilizing data to track performance metrics, ensuring that our platform thrives in the vibrant German market.

To qualify for the Associate General Manager position at TILT, you should have at least 4 years of experience in a fast-paced, client-facing environment. A background in management consulting, finance, or tech will be advantageous. Strong sales skills, a passion for fashion and live shopping, excellent communication abilities, and organizational skills are essential to drive our business growth.

Success for the Associate General Manager at TILT is defined by the effective launch and sustainable growth of our platform in Germany. You'll be measured on your ability to onboard sellers, foster meaningful partnerships, and track key market performance metrics. Your leadership, creativity in marketing activations, and the ability to innovate in a collaborative environment will further define your success in this role.

TILT offers a unique work environment that thrives on innovation and collaboration. As an Associate General Manager, you will be part of a vibrant culture where experimental ideas are encouraged. You'll have the freedom to influence TILT's growth trajectory in a new country, surrounded by a supportive team that celebrates individual contributions while fostering collective success. This is more than just a job; it’s an opportunity to make a lasting impact in the fashion e-commerce space.

As an Associate General Manager at TILT, you’ll work within an ambitious and friendly team that values growth, collaboration, and open communication. Expect to engage with cross-functional teams, including Marketing, Product, and Operations, allowing for a diverse range of perspectives. Our culture promotes continuous learning and the sharing of ideas, creating an environment where you can thrive professionally while enjoying your work.

When answering, reflect on your past experiences where you've successfully led market launches. Highlight your strategic planning, how you identified and engaged sellers, and your approach to tracking performance. Use specific examples to demonstrate your ability to adapt and innovate in challenging environments.

Discuss your relationship-building skills and strategies. Emphasize the importance of communication and trust, and provide examples of how you’ve successfully maintained long-lasting partnerships in the past. Share your approach to understanding the needs of sellers and how you can align TILT’s goals with theirs.

For this question, outline practical steps you would take, such as creating a streamlined onboarding process, offering valuable resources and support to sellers, and using data to tailor recruitment efforts to attract relevant sellers. Highlight your ability to utilize metrics to refine processes continuously.

Explain how you would set specific objectives and key performance indicators (KPIs) for your go-to-market strategies. Describe the role of analytics in tracking performance, interpreting data, and making necessary adjustments to ensure continued success.

Share specific examples of how you've successfully integrated data analysis into your marketing or sales strategies. Discuss how data helped you identify opportunities or shortcomings and guided your plans to enhance overall business performance.

Provide a detailed account of a challenging situation you encountered in your career, focusing on your problem-solving abilities and resilience. Explain how you turned obstacles into learning experiences that contributed to your growth and success.

Discuss your passion for fashion, mentioning any resources you follow, such as industry publications, influencers, or events. Emphasize your ability to translate this knowledge into effective strategies that enhance TILT's market presence.

Detail a marketing campaign that you executed, highlighting the objectives, strategies, and results. Discuss the importance of creativity, audience targeting, and measurement, and what made it successful in engaging audiences and driving growth.

Share your leadership style, emphasizing inclusivity, encouragement, and the importance of each team member's input. Discuss how you foster a collaborative environment by setting clear expectations and motivating the team towards shared goals.

Elaborate on your organizational strategies, such as using project management tools or time management methods. Highlight your ability to prioritize tasks based on urgency, importance, and impact, ensuring successful project outcomes.