Manager, Creative & Production

The Manager, Creative & Production at Tomo is responsible for driving the content strategy, overseeing creative campaigns, and ensuring cohesive messaging across various media channels. They collaborate with teams, manage budgets and timelines, and take charge of brand alignment with a keen focus on empowering homebuyers.

To be a successful Manager, Creative & Production at Tomo, candidates should have at least 5 years of marketing experience, particularly in consumer campaigns. Strong creative skills, project management expertise, and the ability to juggle multiple priorities are essential. Experience in the mortgage industry is a plus but not mandatory.

The Manager, Creative & Production at Tomo significantly influences brand initiatives by guiding the content strategy, defining creative needs, and ensuring campaigns resonate with the target audience. By connecting analytics, social media, and paid media, they ensure a holistic approach that drives results and brand recognition.

The expected annual compensation for the Manager, Creative & Production role at Tomo ranges from $120,000 to $140,000 USD, reflecting the level of experience and expertise required for this newly pivotal position in our rapidly growing company.

Tomo promotes a dynamic and innovative work culture where creative ideas are encouraged, and bureaucratic hurdles are minimized. As a Manager, Creative & Production, you'll find a supportive environment where your contributions are valued, alongside competitive salary and benefits that foster growth and diversity.

When addressing your experience, highlight specific campaigns you led, the creative strategies implemented, and measurable outcomes achieved. Employers want to see your ability to guide teams and energize projects to align with brand goals.

Discuss your methods for researching market trends, understanding consumer needs, and utilizing data to inform your content strategy. Highlight your adaptability in responding to industry changes while meeting the brand's mission.

Explain your favorite project management tools, emphasizing your organizational skills and prioritization techniques. Share instances where these methods facilitated seamless campaign execution and effective team collaboration.

Talk about your communication strategies and collaborative processes. Provide an example of a project where you successfully coordinated with multiple teams to maintain brand consistency and achieve campaign goals.

Reflect on a specific campaign where you took a calculated risk, the steps involved, and the results that followed. Emphasize your innovative thinking and the positive impact it had on the outcome.

Discuss key performance indicators (KPIs) you focus on, such as engagement rates, conversion metrics, or brand awareness levels. Share how you analyze this data to assess overall campaign performance and inform future strategies.

Outline your creative process, from initial brainstorming to final execution. Mention collaboration with team members, client feedback loops, and how you incorporate market research into your ideas.

Explain your strategies for keeping current with industry trends, whether through reading relevant publications, attending conferences, or participating in professional networks. Highlight how this knowledge shapes your work.

Discuss potential challenges like balancing creativity with deadlines or addressing differing opinions. Offer examples of how you've navigated these situations to keep projects on track and maintain team morale.

Share your openness to constructive feedback and provide instances where you've applied it to improve something significant. Highlight the value of collaboration and continuous improvement in the creative process.