Sr Manager, Performance Marketing
TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.
About the Role:
The Senior Manager, Performance (Digital) Marketing leads acquisition focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social, paid search, and affiliates. This role is tasked with new customer growth and achieving ROAS and revenue goals through efficient scaling of significant paid media budgets. The role will involve leading acquisition strategy and execution through a data-intensive test and learn framework, and managing external platform and agency partners to support in reaching program objectives.
The Impact You'll Make:
Lead paid social planning and execution: define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization in conjunction with agency partners.
Lead paid search/shopping strategy and execution: define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization in conjunction with agency partners.
Lead affiliate, retargeting, CTV and emerging media channel strategy and execution: define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization
Lead team and agency members towards reaching program objectives
Own analytics and reporting across paid media channels working in close collaboration with internal and external partners.
Oversee creative process across channels, with support from direct report
Test and learn new platforms, initiatives, emerging media; keep abreast of digital marketing trends and opportunities
What You Bring:
5+ years of paid social media expertise particularly in Facebook Ads Manager
5+ years of people and agency management experience
High proficiency in digital platforms (Shopify, GA, Triple Whale) and social media networks: Facebook, Instagram, Tik Tok, Snapchat, Pinterest, Google, CTV
Performance marketing (acquisition and retention) strategy, execution, and optimization
Advanced analytics and measurement skills; managing measurement towards KPI's
Experience with Budget management ( >$10M annually)
Digital creative process management skills
Paid search expertise particularly in Google Adwords, Shopping, Pmax
A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm
What We Give:
This is a Direct Hire role with a target annual salary range of $135,000 - 145,000 depending on experience, plus an annual bonus based on the company's performance
Hybrid work environment - come into our Culver City, CA office 2-3 days a week to meet with your team (bring your pup too!)
A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
Medical, dental, and vision insurance; 401K with company matching
A generous PTO policy plus 12 paid annual holidays and one floating holiday
4 free pairs of shoes per year (yes, free!)
Employee Discount on all of our products, plus discounts on partnering businesses
Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc.
Anti-Racism educational opportunities, including company-wide days of learning
Opportunities to volunteer with Giving Partners and Community Organizations
Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.
TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.
EEO Statement: TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.
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At TOMS, we're on a mission to improve lives, and we're looking for a passionate Sr Manager, Performance Marketing to join our dynamic team in Culver City. In this role, you'll spearhead acquisition-focused performance marketing for our Ecommerce business through innovative paid media strategies across digital channels including paid social and search. Your contributions will be crucial in driving new customer growth and achieving our revenue goals while efficiently managing substantial paid media budgets. Collaborating with agency partners, you'll design and execute robust performance marketing strategies underpinned by a data-driven test-and-learn framework. Your leadership will inspire the team to achieve program objectives, as you oversee everything from paid social and search strategies to affiliate marketing and emerging media channels. With your expertise in performance marketing, seasoned analytics skills, and a love for TOMS' mission, you'll ensure that every campaign not only meets but exceeds expectations. If you’re excited about using your skills to create a lasting impact and foster a kinder tomorrow, we'd love to hear from you!
We're in business to improve lives. TOMS has always stood for a better tomorrow - one where humanity thrives. To us, that means no matter who you are or where you live, you feel physically safe, mentally healthy, and have equal access to opportun...
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