Senior Content & Brand Strategist - Destination & Place Marketing

The Senior Content & Brand Strategist at Toposophy will develop brand messaging and engaging narratives, craft multi-platform content including blogs and reports, produce marketing materials for major events, and collaborate with cross-functional teams. You'll also expand Toposophy's digital presence and optimize content for AI-driven search while maintaining authentic storytelling.

Candidates should have 7+ years of experience in content strategy, brand storytelling, or editorial leadership. Exceptional writing skills, a strong grasp of SEO and digital analytics, and familiarity with AI tools are essential. Experience in destination marketing, urban development, or tourism is preferred.

While originality is paramount for the Senior Content & Brand Strategist role at Toposophy, the right candidate will strategically use AI tools like ChatGPT and Grammarly to enhance productivity and personalization of content, ensuring that storytelling remains impactful and tailored to the audience.

Toposophy offers a hybrid work model which allows flexibility in remote work when needed. The environment fosters collaboration and creativity, encouraging team members to pitch innovative ideas and participate actively in shaping content and strategy to influence destinations and communities.

Toposophy is committed to professional growth. As a Senior Content & Brand Strategist, you'll receive a professional development courses allowance to support continuous learning, allowing you to sharpen your skills and remain at the forefront of content strategy and brand storytelling.

When crafting brand narratives, I focus on understanding the core values and aspirations of the brand and its audience. I research extensively to gather insights that will resonate with stakeholders. My process involves outlining a compelling story arc that connects emotionally, highlighting the unique aspects of the destination or brand.

I measure the success of content strategies through a combination of performance metrics such as engagement rates, SEO rankings, and direct feedback from stakeholders. I also analyze conversion rates from marketing campaigns and track reach across social media to evaluate overall effectiveness.

SEO is a crucial element in my content creation process. I ensure that each piece is optimized with relevant keywords, while maintaining high-quality, engaging narratives. Understanding trends in AI-driven search helps me to create content that not only ranks well but also provides value to the reader.

To maintain originality, I emphasize research and personal storytelling in my content. Although I utilize AI tools for assistance, I always refine the content with my voice and perspective, ensuring it resonates authentically with the target audience.

Certainly! I spearheaded a campaign for a cultural district that highlighted local art and history, leveraging storytelling across social media channels and event marketing. The campaign attracted significant media attention and increased visitor engagement by over 30%, demonstrating the impact of strategic narratives.

For a major destination event, I would first map out the event's key objectives, then create a detailed editorial calendar that aligns with those goals. I would identify target audiences and determine the most effective channels for promotion, ensuring a cohesive narrative supported by engaging content across platforms.

I have extensive experience collaborating with researchers, designers, and marketing teams. I believe that diverse perspectives enhance storytelling, so I ensure regular communication and brainstorming sessions that integrate input from various departments to create well-rounded content.

I stay current by subscribing to industry publications, participating in webinars, and networking at conferences. Engaging with fellow professionals on platforms like LinkedIn also helps me gauge trends and insights that can inform my content strategies.

I am driven by the potential of storytelling to create connections and inspire change. Whether it’s enhancing community engagement or influencing policy, knowing my narratives can have a significant impact motivates me to craft authentic and compelling content.

I admire Toposophy’s commitment to shaping sustainable destinations through innovative storytelling. The chance to contribute to meaningful projects that influence communities and promote positive change aligns perfectly with my values and professional goals.