Creative Director

As a Creative Director at Total Expert, you are responsible for managing and executing the brand's creative resources across various marketing channels. This includes leading a team of graphic designers and multimedia producers, managing project workflows, and ensuring the quality of visual outputs aligns with the creative vision. You will collaborate on multi-channel campaigns and contribute to event strategies, all while overseeing the health of our branding initiatives.

To be a successful Creative Director at Total Expert, candidates should have a Bachelor's degree in art production or graphic design, or equivalent experience. Additionally, a minimum of 10 years' digital experience, expertise in Adobe Creative Suite, and strong communicative skills are essential. A demonstrated ability to manage creative projects in a fast-paced environment and a portfolio showcasing your work will enhance your application.

The work environment for a Creative Director at Total Expert is both collaborative and fast-paced. This role combines an onsite presence in St. Louis Park, MN, for three days a week with the flexibility that comes from a hybrid work model. You will work closely with other departments to drive brand consistency while navigating multiple projects simultaneously.

The anticipated base salary for the Creative Director role at Total Expert ranges from $140,000 to $150,000 annually, based on the candidate's qualifications and experience. Additionally, employees are eligible for annual discretionary bonuses, stock options, and a robust benefits package that includes medical, dental, vision insurance, flexible time-off, and more.

In the role of Creative Director at Total Expert, you will lead the creative strategy behind multi-channel marketing efforts. This entails crafting campaigns that span email, digital platforms, and social media, ensuring they deliver cohesive messaging that aligns with the brand's values. You will also oversee data analysis to monitor asset effectiveness, allowing for continuous improvement in your strategies.

When answering this question, discuss specific campaigns you've led, highlighting your strategic approach, the platforms used, and the results achieved. Provide insights on how you measure success and adapt strategies based on data analysis, showcasing your ability to create effective marketing solutions.

To respond effectively, emphasize the importance of open dialogue and feedback loops. Share examples of how you foster an environment of collaboration and creativity, ensuring all team members feel valued and heard while efficiently managing project workflows.

In your answer, mention specific tools such as Asana or Trello, and provide details about how you’ve leveraged these tools to streamline project workflows, manage timelines, and keep your creative team aligned on deliverables.

To answer this, discuss your experience developing brand guidelines and ensuring they are adhered to across all marketing outputs. Highlight your methods of training team members and how you continuously review creative work to maintain alignment with the brand's vision.

Talk about your methods for soliciting feedback, such as regular check-in meetings or draft reviews, and how you incorporate stakeholder input effectively while balancing the creative vision. Illustrating flexibility and adaptability in accommodating feedback will show your collaborative spirit.

When discussing a specific campaign, focus on the KPIs you set before the launch, such as engagement rates, CTR, or conversion rates. Explain how you tracked these metrics, and the actions you took based on the results to refine future campaigns.

Outline a structured approach to your creative process that includes brainstorming sessions, storyboarding, prototyping, and feedback cycles. Share a personal example to give insight into how you bring ideas to life while ensuring team alignment.

Discuss skills like leadership, strategic thinking, creativity, and effective communication. Highlight how these skills contribute to managing a creative team and delivering successful marketing campaigns that align with business goals.

Share your methods for staying informed, such as attending industry conferences, following thought leaders, or continuous education. Talk about how you apply these insights to inspire your creative team's work and maintain relevance in your campaigns.

Your answer should illustrate your understanding of the creative process and project management. Talk about effective time allocation, prioritizing tasks, and utilizing project management tools to ensure that creativity thrives even when facing tight timelines.