VP - Consumer Products

As the VP - Consumer Products at Twitch, your primary responsibilities include developing and executing a strategic vision for community products, guiding product innovation, and leading a talented team of product managers and engineers. You'll drive the development and launch of community-focused tools and features, ensuring they enhance user experiences while aligning with growth targets.

Twitch is looking for candidates with over ten years of experience in product management within technology-driven companies and a minimum of five years managing complex product organizations. A proven track record of successful consumer product launches, along with a solid technical understanding of mobile and web technologies, is essential for this role. Additional qualifications include strong strategic thinking and analytical skills, and an MBA or Master's degree is a bonus.

In this role, the VP - Consumer Products can significantly impact community engagement by developing innovative tools and features that foster connections between creators and their audiences. By focusing on enhancing user experiences and making community building intuitive, you help establish Twitch as a leader in interactive entertainment, leading to authentic relationships among users.

The new VP - Consumer Products at Twitch will lead a diverse team of approximately 150 product managers and engineers. This role involves mentoring, fostering a culture of innovation, and encouraging cross-functional collaboration to drive the company’s community-focused initiatives forward.

Twitch offers a competitive benefits package for the VP - Consumer Products role, including medical, dental, and vision insurance, 401(k), maternity and parental leave, and flexible PTO. Moreover, Amazon employee discounts are also included, providing additional value to employees at Twitch.

When asked about your approach to product innovation, highlight your strategic thinking and how you gather user feedback to adapt features and tools that resonate with both creators and viewers. Share examples of past successes in product development and how you align innovation with user needs.

Discuss how you balance technical feasibility with user-centered design principles. Share specific frameworks or methodologies you’ve used to ensure the user experience guides your product development, providing examples of products that benefited from a user-first approach.

Share your leadership style and how you empower your team through mentorship and collaboration. Discuss the importance of creating a safe environment for idea sharing and innovation, and provide examples of how you've successfully built high-performing teams.

Emphasize the importance of communication and relationship-building with other departments. Share experiences where you’ve led initiatives across teams, ensuring alignment on strategic goals, and the impact of that collaboration on product success.

Discuss the specific metrics and KPIs you would use to assess product performance, including user engagement, retention rates, and feedback from creators. Explain your process for iterating on products based on these metrics.

Provide examples of situations where you successfully scaled products and teams. Discuss the challenges faced and how you overcame them, emphasizing your strategic planning and execution capabilities.

Highlight the importance of data-driven decision-making in your product development process. Discuss how you collect, analyze, and apply user data to inform product strategies, improving the overall user experience.

Talk about the resources you engage with, such as industry journals, webinars, and networking with peers. Highlight how this ongoing education influences your product strategies and keeps you ahead of market trends.

Discuss the complexities of cultural differences, language barriers, and varying user needs. Highlight your experience in adapting products for diverse audiences and developing strategies to ensure inclusivity and user satisfaction worldwide.

Reflect on your passion for community engagement and innovation within the entertainment industry. Share how Twitch's mission aligns with your personal values and career aspirations, and describe how you envision contributing to the company’s success.