Senior Product Manager-Ads

As a Senior Product Manager-Ads at Typeface, you will primarily focus on owning the ads roadmap and ensuring rapid execution based on customer feedback. You will unblock technical bottlenecks, conduct in-depth technical research on ad platform APIs, and drive the adoption of AI-powered ad tools by enhancing their workflows and launching impactful features.

To qualify for the Senior Product Manager-Ads role at Typeface, candidates should have over 5 years of product management experience in ads, marketing tech, or AI-driven content tools. Familiarity with ad platforms, programmatic advertising, and a strong data-driven mindset are essential, along with excellent execution skills and collaboration capability.

The Senior Product Manager-Ads role is pivotal in driving customer engagement at Typeface by improving ads product capabilities through feature enhancements. By understanding customer needs and addressing technical challenges, you will enhance workflows and ensure that AI-powered ad tools are user-friendly and effective.

The uniqueness of the Senior Product Manager-Ads position at Typeface lies in the opportunity to work with revolutionary technology at the intersection of creativity and AI. You will be part of a fast-growing team that seeks to amplify human creativity while also focusing on ensuring responsible AI practices.

At Typeface, a Senior Product Manager-Ads can expect a dynamic and collaborative work environment. With a hybrid schedule that allows you to work remotely while also enjoying in-office days with team lunches, you'll be part of a culture that values adaptability, team spirit, and results-driven performance.

To prioritize features effectively, I would utilize customer feedback, analyze usage data to identify key pain points, and collaborate closely with cross-functional teams to assess the technical feasibility of implementing features. Creating a roadmap aligned with our strategic goals is vital.

I have extensively worked with various ad platform APIs, analyzing their capabilities and identifying integration opportunities. This experience has allowed me to develop solutions that enhance automation and optimize ad performance, ensuring seamless connectivity between systems.

Success can be measured through key performance indicators such as customer adoption rates, user engagement metrics, and overall revenue growth from the ad product. Employing a data-driven approach helps in iterating product features based on these insights.

In a previous role, I encountered a significant technical bottleneck due to constraints posed by third-party integrations. By collaborating with engineering and conducting thorough technical research, I facilitated communication between teams that resulted in a streamlined solution, allowing us to maintain our product timeline.

I typically use project management tools such as Jira or Trello for tracking tasks and prioritizing the product backlog. I also rely on collaboration platforms like Slack and Confluence to maintain transparent communication across teams.

To ensure customer needs are met, I actively engage with users through surveys and feedback sessions. Creating user personas and journey maps helps me visualize their needs and prioritize features that align with their expectations.

I have worked extensively with AI-driven content creation tools, focusing on how they can enhance marketing efficiency. My knowledge encompasses both the technical aspects of these tools and their practical applications in real-world marketing strategies.

Fostering collaboration in a remote environment is achieved by scheduling regular check-ins and team-building activities. Utilizing digital collaboration tools ensures everyone remains connected, while establishing clear goals aligns team efforts.

I employ various techniques including market research, competitive analysis, and monitoring emerging trends through industry publications. Keeping abreast of technological advancements ensures that our product offering stays relevant and competitive.

I'm drawn to Typeface's mission of blending technology with creativity to empower storytelling. The opportunity to work with a talented team in a high-growth environment excites me, as it aligns with my passion for innovation in advertising technology.