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Marketing Specialist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This Marketing Specialist role is responsible for the development of sales enablement digital tools, with an emphasis on PowerPoint presentations rooted in strong informational design principles for external clients and prospects. Works with cross-functional teams across a highly matrixed organization to produce materials adhering to brand guidelines and compliance/risk requirements. Well-developed written and oral communication skills to speak to a variety of leadership levels across the organization. Collaborates with internal and external partners as needed to ensure accordance with all laws, regulations and bank policies and procedures. Helps provide recommendations/solutions to ensure materials meet business line objectives. Must be adept at learning new technologies/skills and be able to work independently to complete projects on time and on budget. Driven by process/operational efficiency, this role is critical to ensure materials stay up to date and available on our sales enablement platform to help increase adoption of approved assets and drive revenue.

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Two to four years of experience in marketing industry


Preferred Skills/Experience

- Excellent computer skills using a variety of software packages

- Design background a plus

- Experience with a Sales Enablement platform, such as Seismic

- Experience in a highly regulated industry
- Capable to fully manage/lead, projects as outlined by leadership team in support of company goals
- Strong organizational, interpersonal and team building skills

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $71,400.00 - $84,000.00 - $92,400.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Average salary estimate

$81900 / YEARLY (est.)
min
max
$71400K
$92400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Specialist, U.S. Bank

Join U.S. Bank as a Marketing Specialist and become a vital part of our mission to empower businesses and communities through smart financial decisions. In this dynamic role, you'll leverage your creativity and strategic thinking to develop sales enablement tools, specifically focusing on crafting impressive PowerPoint presentations founded on solid information design principles. Collaborating with cross-functional teams, you'll ensure that all materials align perfectly with our brand standards and compliance requirements. Your responsibilities will include working closely with stakeholders to understand their needs and offer effective solutions that drive our business goals. We’re looking for someone who thrives on operational efficiency and enjoys taking ownership of projects from inception to completion. With a bachelor’s degree and a couple of years of marketing experience under your belt, you’ll be ready to hit the ground running while honing new skills in a supportive, hybrid work environment. We value your unique talents, and with flexible scheduling, you can make this role fit seamlessly into your life. Plus, our comprehensive benefits package is designed to prioritize your health, security, and well-being. If you’re passionate about marketing and eager to develop cutting-edge tools that make an impact, U.S. Bank is ready to welcome you on board. Let’s innovate together and drive success!

Frequently Asked Questions (FAQs) for Marketing Specialist Role at U.S. Bank
What are the primary responsibilities of a Marketing Specialist at U.S. Bank?

As a Marketing Specialist at U.S. Bank, you will primarily focus on developing digital sales enablement tools, particularly PowerPoint presentations that meet strong informational design standards. Your role involves collaborating with various departments to create materials that adhere to our brand guidelines and compliance requirements while effectively supporting our business objectives.

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What qualifications are needed for the Marketing Specialist position at U.S. Bank?

To qualify for the Marketing Specialist role at U.S. Bank, candidates should possess a bachelor’s degree or equivalent work experience, along with 2-4 years of experience in the marketing industry. Strong written and oral communication skills, computer proficiency, and the ability to manage projects independently are essential for this position.

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What skills are preferred for a Marketing Specialist at U.S. Bank?

Preferred skills for a Marketing Specialist at U.S. Bank include excellent computer skills, familiarity with Sales Enablement platforms like Seismic, and a background in design. Moreover, experience in a highly regulated industry and strong organizational and interpersonal skills are valuable assets that can help you excel in this role.

Join Rise to see the full answer
What is the work schedule for the Marketing Specialist role at U.S. Bank?

The Marketing Specialist role at U.S. Bank offers a hybrid and flexible work schedule, allowing you to work from the office at least three days a week, while granting flexibility for remote work on other days. This arrangement supports work-life balance while ensuring effective collaboration.

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What benefits are offered for the Marketing Specialist position at U.S. Bank?

U.S. Bank offers a comprehensive benefits package for the Marketing Specialist role, including healthcare options, life insurance, paid vacation and holidays, parental leave, and retirement plans. Additionally, sick leave and adoption assistance are also part of the benefits, ensuring you and your family are well-supported.

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Common Interview Questions for Marketing Specialist
Can you describe your experience with creating sales enablement tools?

When answering this question, highlight specific projects where you've developed sales enablement tools. Detail the process you followed, the tools you used, and how those materials positively impacted sales or client engagement.

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How do you ensure compliance with brand guidelines in your marketing materials?

Discuss your familiarity with brand guidelines and mention any past experiences where you ensured compliance. Emphasize your attention to detail and how you collaborate with design or compliance teams to maintain consistency.

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What software tools are you proficient with, relevant to this role?

Provide a list of software tools relevant to a Marketing Specialist role, such as PowerPoint, Adobe Creative Suite, or Sales Enablement platforms. Elaborate on how you’ve used these tools effectively in past roles to enhance marketing efforts.

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Can you give an example of a successful marketing project you've managed?

Select a project that showcases your project management skills. Describe the objective, your strategy, the outcome, and any metrics that highlight your success. Focus on your role and what you learned from the experience.

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How do you prioritize tasks when managing multiple projects?

Explain your approach to task prioritization, such as using project management tools, creating timelines, and setting deadlines. Mention how you adapt based on project urgency while ensuring quality in your deliverables.

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What strategies do you use to communicate effectively with different stakeholders?

Discuss the importance of understanding your audience and adjusting your communication style accordingly. Provide examples of how you’ve communicated complex information simply and effectively to various leadership levels.

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What role does data play in your marketing strategy?

Talk about how you leverage data to inform your marketing decisions. Mention any analytics tools you utilize and describe a time when data insights led to a successful marketing adjustment or campaign.

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How do you stay updated on marketing trends and best practices?

Share the resources you rely on to keep current with marketing trends, such as industry blogs, webinars, or professional networks. Highlight a trend you recently learned about and how you'd apply it at U.S. Bank.

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What challenges do you foresee in this role and how would you address them?

Acknowledge possible challenges such as adhering to compliance in a regulated industry and managing tight deadlines. It’s helpful to mention proactive strategies you would use to mitigate these challenges based on your past experiences.

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Why do you want to work at U.S. Bank as a Marketing Specialist?

Reflect on U.S. Bank's values and mission, and explain how they resonate with you. Mention your enthusiasm for the opportunity to contribute to their goals, particularly in sales enablement, and how you align with their commitment to community success.

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U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of September 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and glob...

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DATE POSTED
April 9, 2025

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