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Director, Internal Communications

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations  discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.
 

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The Opportunity

As our Director of Internal Communications, you'll lead a holistic internal communications strategy that ensures clarity, transparency, and alignment across our global workforce. This role is critical in helping employees understand and connect with company strategy, business priorities, and cultural evolution.

In addition to owning core internal communications, this leader will play a key role in supporting M&A integration communications in close partnership with the Chief Strategy Officer and the IMO. This role ensures that employees understand changes, are aligned with the vision, and have clear, consistent updates throughout transitions.

You will also lead change management communications, ensuring that employees remain engaged, informed, and supported through organizational transformations, leadership changes, and process shifts. Finally, you will develop scalable structures for internal communications that ensure visibility, prioritization, and alignment across teams and leaders.

If you thrive in fast-paced, transformation-driven environments, excel at navigating complexity during times of change, and can drive clarity and engagement at scale, this role is for you!

Here's some more areas of responsibilities:

Develop & Lead an Integrated Internal Communications Strategy:

  • Build and implement a comprehensive internal communications framework that ensures clear, effective, and consistent messaging across the organization.

  • Create a structure that enables visibility, prioritization, and alignment on company strategy, key initiatives, and leadership priorities.

  • Own the narrative and cadence of internal company-wide communications, ensuring alignment with business transformation, growth, and cultural initiatives.

  • Establish and optimize multi-channel communication strategies (email, Slack, intranet, video, town halls) to enhance engagement and reach.

Drive Communications for M&A Integration & Change Management:

  • Partner closely with the CSO and IMO to support the internal communications strategy for M&A integration, ensuring clear and timely messaging for employees.

  • Develop and execute change management communications to support employees through organizational transitions, leadership changes, restructuring, and process shifts.

  • Help employees navigate change with clarity, ensuring they understand the why, what, and how behind company decisions.

  • Identify potential communication gaps or risks and proactively address them through transparent messaging and feedback loops.

Executive & Leadership Communications:

  • Support senior leaders in crafting compelling messages that drive employee engagement and reinforce strategic priorities.

  • Manage and elevate leadership visibility, including scripting for town halls, executive updates, and AMAs.

  • Develop communication playbooks and guidance for leaders across functions to help them communicate effectively with their teams.

Enhancing Culture & Engagement Through Communications:

  • Partner closely with People, DEIB, and Workplace teams to bring culture to life through storytelling and engagement initiatives.

  • Own and evolve U-Connect (or similar employee engagement programs) to foster company-wide connection and alignment.

  • Build frameworks for employee listening, feedback loops, and two-way communication channels that promote transparency and trust.

Cross-Functional Coordination & Strategic Alignment:

  • Establish clear communication governance—ensuring that business-critical updates are delivered in a structured, predictable way across teams.

  • Develop mechanisms for prioritization and sequencing of company-wide communications, preventing information overload and ensuring alignment.

  • Work cross-functionally to connect the dots between product, operations, finance, HR, GTM, and other functions, ensuring employees have a clear understanding of company objectives.

  • Track and measure the effectiveness of internal communications, leveraging analytics and feedback to continuously improve engagement and impact.

What we’re looking for

  • Strategic mindset & program management expertise – You excel at designing and executing scalable, high-impact communication strategies that align with business goals and company culture.

  • Exceptional writing & storytelling skills – You craft compelling, concise messages that resonate with employees and drive engagement.

  • Strong executive presence & verbal communication – You’re confident working with senior leaders, advising on communication strategy, and ensuring alignment across the company.

  • Tech-savvy & platform fluent – Comfortable leveraging a variety of communication tools (e.g., Slack, Zoom, Google Workspace, Confluence) to reach employees where they are.

  • Excellent program & stakeholder management – You can orchestrate cross-functional initiatives, working seamlessly with HR, executive leadership, marketing, IT, and other teams.

  • Change management expertise – You know how to navigate sensitive topics, communicate complex changes, and ensure employees feel informed and engaged.

  • Data-driven approach – You track engagement metrics, analyze impact, and continuously optimize communication strategies to enhance effectiveness.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

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Average salary estimate

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What You Should Know About Director, Internal Communications, UserTesting

At UserTesting, we’re on a mission to transform the way organizations connect with their customers, and as our Director of Internal Communications, you're integral to this journey! You’ll lead an innovative internal communications strategy that promotes clarity, transparency, and unity across our global workforce. It’s all about ensuring everyone is in tune with our company’s vision and priorities, no matter where they are in the world. In this pivotal role, you’ll be at the forefront of our M&A integration communications, working hand-in-hand with our Chief Strategy Officer to guide employees through organizational transitions with confidence and clarity. Your talent for navigating change will be essential as you develop strategic messaging that resonates within our dynamic environment. Daily, you’ll craft compelling internal communications, leveraging multi-channel platforms like Slack and email to keep our teams engaged and informed. As every conversation matters, you’ll own the flow of information, ensuring our leaders are equipped to communicate effectively with their teams. Plus, your passion for culture and engagement will shine as you partner with various teams to foster company-wide alignment and connection. So, if you thrive on inspiring change and transforming communication within a progressive company, UserTesting is the place for you! Join us and help us create a remarkable internal environment where employees feel informed and deeply engaged.

Frequently Asked Questions (FAQs) for Director, Internal Communications Role at UserTesting
What are the main responsibilities of the Director of Internal Communications at UserTesting?

The Director of Internal Communications at UserTesting is responsible for creating and executing a comprehensive communication strategy that fosters clarity and alignment across the organization. This includes owning the narrative of internal communications, managing communications for M&A integration and change management, and supporting leadership with compelling messaging. Additionally, this role involves enhancing employee engagement and actively promoting a culture of openness.

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What qualifications are sought for the Director of Internal Communications position at UserTesting?

UserTesting seeks candidates for the Director of Internal Communications role with a strategic mindset and program management expertise. Ideal candidates should possess exceptional writing and storytelling skills, strong executive presence, and the ability to manage cross-functional initiatives efficiently. Experience in change management and a data-driven approach to tracking communication effectiveness are also highly valued.

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How does the Director of Internal Communications contribute to employee engagement at UserTesting?

The Director of Internal Communications plays a crucial role in boosting employee engagement by developing multi-channel communication strategies and fostering a culture of transparency. By effectively managing communications through a variety of platforms, the director ensures that employees are well-informed, connected, and aligned with company goals, helping to create a more engaged workforce.

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What skills are essential for success as a Director of Internal Communications at UserTesting?

Success as a Director of Internal Communications at UserTesting requires exceptional written and verbal communication skills, a strategic mindset, and proficiency in various communication tools like Slack and Google Workspace. Furthermore, the ability to navigate change management effectively and work collaboratively with senior leadership and cross-functional teams is essential.

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What role does the Director of Internal Communications play in M&A integrations at UserTesting?

In the role of Director of Internal Communications at UserTesting, you will collaborate closely with the Chief Strategy Officer to ensure clear, timely messaging during M&A integrations. Your focus will be on helping employees smoothly navigate through transitions, by providing them with comprehensive, transparent information about the integration process and its impact on their roles.

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Common Interview Questions for Director, Internal Communications
Can you describe your experience with developing internal communication strategies?

When answering this question, focus on specific strategies you've implemented in the past. Share metrics or anecdotes that demonstrate the impact of your efforts. Discuss how you align internal communications with business objectives to improve employee engagement and enhance company culture.

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How do you ensure clarity and transparency in internal communications during times of change?

Emphasize your proactive communication approach. Describe methods for gathering employee feedback, using various communication channels, and providing consistent updates. It’s important to convey how you can translate complex changes into clear, digestible messages for employees.

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What tools and platforms do you prefer for internal communications, and why?

Share your familiarity with specific tools like Slack, Microsoft Teams, or Zoom, explaining the advantages of each in engaging employees. Talk about how you leverage these platforms to enhance communication flow and accessibility across the organization.

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How do you measure the effectiveness of your internal communications?

Discuss how you track engagement metrics and gather employee feedback to assess communication impact. Provide examples of how this data has driven changes in your communication strategies to enhance engagement and understanding.

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Can you give an example of how you handled a communication crisis?

These situations require tact and clarity. Describe a specific crisis where you led the communication strategy, emphasizing your approach to transparency, empathy, and timely updates to ensure employees felt informed and secure.

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How do you approach communication for mergers and acquisitions?

Highlight your experience in managing sensitive communications during M&A events. Discuss strategies you employ to maintain morale and clarity among employees during such transitions, and any specific frameworks you might have used.

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What’s your approach to writing compelling internal messages?

Focus on the importance of storytelling and concise messaging. Explain how you tailor your writing style to fit the culture of the organization and target your message to resonate with various employee segments.

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How do you prioritize communications in a fast-paced environment?

Discuss a system or method you use to evaluate the urgency and impact of various communications. It’s essential to demonstrate your ability to coordinate multiple messages and maintain a structured approach to prevent information overload.

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What role do you see internal communications playing in fostering company culture?

Emphasize how internal communications can promote trust, transparency, and employee engagement. Discuss initiatives you've implemented to enrich company culture through storytelling, recognition programs, and open dialogue.

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How would you tailor communication strategies to different departments within UserTesting?

Explain your approach to understanding the distinct needs of various departments while developing customized strategies that align with overall company goals. Discuss how you engage with department leaders to ensure their messaging is consistent yet targeted.

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DATE POSTED
March 27, 2025

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